Fruchtman Findings
Industry insights from the jewelry marketing experts.
Instagram: Should I Go Live?
by Kelsi Roth, Designer & Social Media Coordinator Instagram is the third most popular social media platform (following Facebook and...
Stuffed Burgers
by Charles Pobee-Mensah, Director of Digital Marketing Give your burgers an extra burst of flavor with this tasty recipe for...
Blueberry Puree Cheesecake
by Ashley Bowen, Account Coordinator Source: Makinzie Gore https://www.delish.com/cooking/recipe-ideas/a27260642/blueberry-cheesecake-recipe/ Warm summer days are quickly approaching and this delicious dessert is...
Lab-grown versus natural, which is better?
by Shannon Joyce, Account Coordinator For years now, lab-grown diamond companies have latched onto the narrative that lab-grown diamonds are...
Opportunity Marketing
by Shane O'Neill, Vice President Our motto is “It Starts with a Plan”. That’s sound advice, as knowing what your...
Why Smart Jewelry Isn’t Transforming the Jewelry Industry (And What Is)
by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to...
Welcome Berco
By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers...
Podcast: How to Succeed at Social Media
How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there...




