Fruchtman Findings
Industry insights from the jewelry marketing experts.
Behind The Scenes of Social Media Marketing
by Logan Taylor, Social Media Coordinator Here are 8 things that people don’t tell you about social media marketing, but...
It’s Christmas In July
by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach,...
Garden Fresh Salsa
by Charles Pobee-Mensah, Director of Digital Marketing Nothing is better than garden fresh salsa! You can choose your own heat...
The Basic Rules of Advertising
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important...
The Four Horsemen of the Marketing Apocalypse
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the...
Pearl Power
by Angie Ash, Executive Vice President Attention, retailers! Do you struggle with a great bridal jewelry purchase line? Need an...
Apple Streusel Muffins
by Michael Fruchtman, CFO Makes 12 muffins For the muffins: 2 cups (9 ounces) all-purpose flour 2 teaspoons cinnamon 1...
Counter Culture, Revisited
by Angie Ash, Executive Vice President Flabbergasted. That was me at JCK when retailer after retailer we met with said...