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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Instagram Live
May 20 2019
Instagram: Should I Go Live?

by Kelsi Roth, Designer & Social Media Coordinator Instagram is the third most popular social media platform (following Facebook and...

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Stuffed Burgers
May 20 2019
Stuffed Burgers

by Charles Pobee-Mensah, Director of Digital Marketing Give your burgers an extra burst of flavor with this tasty recipe for...

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Blueberry Cheesecake
May 13 2019
Blueberry Puree Cheesecake

by Ashley Bowen, Account Coordinator Source: Makinzie Gore https://www.delish.com/cooking/recipe-ideas/a27260642/blueberry-cheesecake-recipe/ Warm summer days are quickly approaching and this delicious dessert is...

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Diamonds
May 13 2019
Lab-grown versus natural, which is better?

by Shannon Joyce, Account Coordinator For years now, lab-grown diamond companies have latched onto the narrative that lab-grown diamonds are...

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Game of Rings
May 13 2019
Opportunity Marketing

by Shane O'Neill, Vice President Our motto is “It Starts with a Plan”. That’s sound advice, as knowing what your...

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Why Smart Jewelry Isn’t Transforming the Jewelry Industry (And What Is)
April 29 2019
Why Smart Jewelry Isn’t Transforming the Jewelry Industry (And What Is)

by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to...

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Welcome Berco
April 29 2019
Welcome Berco

By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers...

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April 29 2019
Podcast: How to Succeed at Social Media

How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there...

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