Fruchtman Findings
Industry insights from the jewelry marketing experts.
Summer Sangria
By Ellen Fruchtman, President You can just smell summer. And, nothing says summer wine better than a fantastic glass of...
Why we buy.
By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo,...
Understanding The Instagram Algorithm
By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses...
Chopped Salad
By Angie Ash, Executive Vice President Warmer weather means lightened up recipes. When you’re looking for a light and refreshing...
Facebook Advertising vs. Google Ads
In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...
For Me, From Me
By Ellen Fruchtman, President Created by Fruchtman Marketing, The Diamond Producers Association recently launched the For Me, From Me campaign...
Best Ever Leftover Steak Sandwich
By Michael Fruchtman, CFO Ingredients: -leftover steak -1/4 cup sour cream -1 tablespoon horseradish -1 large onion -extra virgin olive...
The Double-Edged Sword
By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise...




