What we do

"You can’t be all things to all people. Figure out what you can be,
and you’ll be successful." - Ellen Fruchtman

Strategic Jewelry Marketing.

Perhaps it's not all about what we do, but what we don't do.

To tell you the truth, the list of what we don’t do is pretty small. For example, we don’t handle celebrity red carpet dressing. There’s usually not a big call for this and yet, we do know the best companies to work with if you happen to have that need. We are strategic jewelry marketing experts. In a nutshell, we handle it all and have an in-house staff to handle all of your creative, digital, media, and marketing needs. We work with independent retailers, brands, manufacturers and organizations across the country as either agency of record or on a per project basis. Want to grow your business with a complete strategic plan in place? Then full-service Agency of Record might be for you.

If you’re looking for a few specific marketing efforts and projects and nothing long-term, you’ll want to work with INSTORE MARKETING SERVICES — a new partnership between INSTORE magazine, the industry’s #1 magazine authority and Fruchtman Marketing. Together we bring professional advertising and marketing services for Retailers, Designers, and Service Businesses. To work with us on a Per Project basis, click here to see our full list of services! Whatever your needs, we have you covered.

All of our clients come to us with one thing in mind: They want to take their business from point A to point B and they need a creative and strategic jewelry marketing partner to get them there. Retailers, manufacturers, designers, and the most reputable industry organizations come to us for the very same reason, in addition to our keen understanding of of the jewelry industry.

I’m with Fruchtman.

“Like most jewelers, we’re a business steeped in tradition. We came to Fruchtman Marketing a few years ago with trepidation. How could they possibly give us the service we need from so far away? Nothing could be farther from the truth. Every question is answered within moments not days. Their team approach to our marketing is second to none. It goes beyond advertising. It’s marketing – from a company that really knows our business.” — Jim Poag – James O. Poag Jewellers, Strathroy Canada

Strategy

Strategy makes a difference. There are a lot of advertising agencies out there doing great work but, none of it is worth a hill of beans if your strategy isn’t set in place.

Saving You Money

We've saved clients more than 50% in online media spends just because we know the industry and how to optimize digital campaigns.

Working With Fruchtman

You won’t find a better value; a company that can hit the ground faster; with our smarts, knowhow and integrity. If you do, let us know. We’d truly like to meet them.

Power of a Team

At Fruchtman you work with a team of jewelry industry experts. The saying is “Two heads are better than one”. Imagine what a team can do.

A Game of Inches

Marketing is simple enough to do, and some even fall blindly with the idea that they can just do it themselves, but it's always dominated by experts.

It Starts with a Plan

We can’t say this one enough. The devil is in the details. We're experts in building a plan. Because, when those dots are connected, the picture is always the same: Success.