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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Our Team

Jewelry marketing experts that know
your business inside and out.
Meet the experts at Fruchtman Marketing.
Each and every client has a group of professionals assigned to your account who are dedicated to growing your business. It’s an approach we’ve been employing for years and one that is rooted in success. Multiple people from creative, social marketing, media and accounts get to know your business; your style; and your market. This team regularly gets together to review your goals and strategy. From time to time we might change up specific members of the team to get a fresh perspective. But overall, if there was one way to describe it, we would say it’s very similar to having your own in-house marketing team. The real kicker? We are marketing specialists who also know the jewelry industry inside and out.
The Leadership Team
Ellen Fruchtman - President at Fruchtman Marketing

Ellen Fruchtman

President and CEO

Considered the Queen Bee of Fruchtman Marketing, Ellen Fruchtman began her so-called illustrious career 40 years ago.

Michael Fruchtman - CEO, CFO at Fruchtman Marketing

Michael Fruchtman

Chief Financial Officer

With 40+ years of marketing experience and finance management, Michael serves as the agency’s CEO/CFO, managing the financial activity of the agency and its accounts.

Shane O'Neill - Vice President at Fruchtman Marketing

Shane O'Neill

Chief Marketing Officer

With more than 28 years of creative and marketing experience, Shane O’Neill oversees the creative, digital and web efforts of the agency.

Angie Ash - Executive Vice President at Fruchtman Marketing

Angie Ash

Executive Vice President

Angie oversees the business of several clients, new business initiatives and internal projects and processes.

David Turgeon from Fruchtman Marketing

David Turgeon

Vice President Client Services

With over 30 years working with independent jewelers and luxury retailers, David brings hands on expertise in the areas of marketing, operations, finance and talent management.

Account Team

No matter how big you are, or how big your budget might be, each client will be working with an Account Supervisor who is responsible for account strategy, tactical recommendations, and budget planning. Account teams also include an Account Coordinator who is responsible for coordinating projects and assists in ongoing account management. You’ll hear from them often. They are the conduits for every project executed for your company. And, they are there to make sure everything is running smoothly and projects are executed on-time and on-budget.

Digital Media Team

If you’re executing digital initiatives (and who isn’t?), you’ll come in contact with one of several individuals who specialize in paid search, social marketing, content management, email marketing and who are overall responsible for your digital footprint. Anyone on this team has a responsibility to execute digital strategies that are right for the fine jewelry industry. Their job? Be up on the latest and greatest. But, deploy only those initiatives that not only make sense but are right for your specific business. In addition, every person who works on your paid search campaigns is Google Certified.

Media Team

Media has become increasingly complex and goes way beyond traditional media outlets like broadcasting, billboard, and print. Today, your media team has to be well-versed in all digital placements. Media is an integral part of the overall plan and your business will be assigned a Media Director who has spent many years in the business. They will also create your media plan; develop all media promotions; negotiate added value; submit and coordinate co-op and are the go-to people for every media representative who contacts your store.

Creative Team

Typically, you won’t come in touch with the Graphic Designer who is assigned to your account. But, make no mistake about it. Creative is high on our list of importance. Your look, your feel and your brand are in their very creative hands. Usually one designer will be a part of your team. But, occasionally another talented member of Fruchtman Marketing may lend their creative input and expertise to your business. The creative team is also comprised of more than Graphic Designers. In fact, most creative begins with the written word and that written word will be the responsibility of your Copywriter. At Fruchtman Marketing, most creative is collaborative. And, occasionally, you’ll find several members of your team meeting to review upcoming projects and brainstorming the best approach.

Public Relations

We are not a Public Relations firm in the truest sense of the word. However, from time to time there will be a need to pitch a story and receive exposure within the trade or in your local market. Fruchtman Marketing also works with professional PR software which provides current PR contacts in every market across the country. We deploy your story directly to the inbox of the most qualified writer or editor. Some releases are truly newsworthy and others may be soft-stories relevant in your market. We’ll research, write, and coordinate interviews on your behalf. So, although we’re not a “PR firm”, we know PR and we get the job done.


Nothing is more important today than your website. We can’t be any more direct about it. Your website is literally an extension of your business and should be considered a second location. To that end, we look at any website as a part of your marketing strategy. Although we do offer what is considered as templated sites, most of our sites are custom built with copy and content that is uniquely yours. There are no long-term contracts and you own your site. It’s all about user experience. And, today, there should be careful consideration about how you sell online. We’ll be navigating the waters along with you.

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