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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.
Online search for engagement rings

How Jewelers Can Guide Young Couples in the Online Search for Engagement Rings

by Shane O'neill, CMO Let's dive into the digital landscape of engagement ring shopping and uncover how young couples are utilizing specific online media channels in their search for their perfect symbol of everlasting love. Social media platforms like Instagram and Pinterest have emerged as important players in shaping today's engagement ring shopping trends. According to recent surveys,...

Daniel Diamonds logo

Welcoming A New Client

by Ashley Buckowing, Art Director Join us in welcoming Daniel Diamonds to the Fruchtman team! They have recently reopened under new ownership and are proud to partner with us to help them sparkle anew. With our strategic expertise and their unparalleled creations, we are excited to elevate Daniel Diamonds to even greater heights, ensuring its legacy continues...

pork carnitas

Carnitas – Mexican Slow-Cooked Pulled Pork

by Hannah Hoyer, Social Media Marketing Manager Planning a Cinco de Mayo celebration? This recipe will have everyone going back for mas! 1 - 4 lb. boneless pork shoulder (Boston Butt) (or 5 lb. bone-in)1 onion, chopped1 jalapeno, deseeded, chopped ((or more if you like spice!))4 garlic cloves, minced1 cup orange juicefresh cilantro for garnish (if desired)Rub1 tbsp...

Engagement ring on finger

5 Ways to Optimize Your Website Images to Benefit Your SEO

by Ryan Leisure, Senior Web Manager Optimizing and naming images for SEO on a jeweler website is crucial for enhancing visibility and driving traffic. Here's a concise guide to doing it effectively: Choose High-Quality Images: Select visually appealing, high-resolution images that showcase your jewelry products in the best light. Ensure images are clear, well-lit, and...

Acrylic star trophy

Best. Ever.

by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001 for the US Army and was resurrected in 2023. Sometimes a great campaign is just a great campaign. According to Secretary of the Army Christine Wormuth, it was created to “communicate to a new generation of Americans to...

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