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Fruchtman Findings

Industry insights from the jewelry marketing experts.
Vintage jewelry

Vintage Vogue: Tapping into Pinterest’s Top Wedding Jewelry Trends for 2024

by Hannah Hoyer, Social Media Marketing Manager Pinterest’s 2024 Wedding Report shows that the allure of vintage jewelry styles is stronger than ever, with staggering increases in searches for antique and vintage wedding rings. Specifically, searches for “vintage wedding rings antique” have seen a 430% spike, while “gold wedding rings vintage” are up by 300%. This trend...

Luxurious gift with pretty ribbon

Crafting an Authentic Luxury Experience

By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an authentic and memorable experience for customers is paramount. From the moment a customer steps into your store or visits your online platform, you work hard to ensure that every interaction exudes exclusivity, elegance, and personalized attention. It's...

Rolex logo on wall

Vintage Rolex Sets Record at Timepieces Auction

by Samantha Cialdella, Account Coordinator Rolex sets a new record for their Rolex Reference 4113 split-seconds chronograph at an auction in Monte Carlo, Monaco. This vintage model, known for its applied baton and Arabic numerals, oversized sub-counters, and dual scale, sold for a groundbreaking $3.5 million. Why is this watch so valuable? It was one of a mere...

Greek salad in a bowl

Best Greek Salad

By Ellen Fruchtman, CEO Easy. Delicious. What could be better? Dressing6 tbsp olive oil1 ½ tbsp fresh lemon juice1 tbsp red wine vinegar1 ½ tbsp minced fresh garlic ((1 large clove))1 ½ tbsp finely minced fresh parsley1 tsp dried oregano¾ tsp honey ((or more to taste))salt and pepper ((to taste))Salad4 medium roma tomatoes ((diced))1 medium english cucumber...

Ritz crackers in a bowl

Crackers with a side of 24k gold, please.

by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed your mind? It crossed the minds of the Ritz Cracker Company’s marketing team when they partnered with a jewelry designer to host a contest that will award a butter-shaped 24k gold bar. Ritz creates a sense of...

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