by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since the leaves started changing colors. This tasty treat combines two summer staples - s’mores and grilling - to give you a taste of summer any time of the year. Don’t have a grill or don’t want to...
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here's how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it's custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know...
by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for by their employer, they will be more motivated to care for the business and its customers. As noted by professional jewelry sales and operations trainer, Jimmy Groot, “Happy employees not only deliver better customer service but also...
by Abbey Ellis, Account Coordinator Tomfoolery is defined as playful or foolish behavior, but to others, Tomfoolery is London’s “hidden gem… a playful yet understated contemporary designer boutique which boasts an unparalleled offering of carefully selected and curated jewels by designers from all around the globe.” This Tomfoolery encompasses playfulness with its considered yet eclectic range of...
by Abbey Ellis, Account Coordinator Many people cannot wait for the weather to cool down and for fall to start… I am not one of those people. Summer is my favorite season and I will hold onto it for as long as possible. If you can relate, here’s a summery cocktail to help us hold onto the...
by Abbey Ellis, Account Coordinator We’ve got yet another new client to add to our growing roster! We are excited to welcome The Diamond Bar and its owner, Chris Phillips, to the Fruchtman Marketing family! Located in St. Louis, MO, The Diamond Bar takes pride in its finely tuned craftsmanship and award-winning custom designs. The Diamond Bar’s vision...
by Abbey Ellis, Account Coordinator Everyone knows the saying “diamonds are forever,” but have you heard of these 9 diamond purchases that altered the natural diamond’s legacy? They will forever mark a turning point in diamond sales. The Hancock Red; a small 0.95 carat purplish-red diamond; 1987 - This sale was the first time most people had...
by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out what’s trending in the first month of summer. Inlays – The prolific use of colored gemstone inlay is becoming increasingly popular among brands, and the more distinctive or uncommon, the better. What is most appealing about the...
by Abbey Ellis, Account Coordinator Memorial Day Weekend has come and gone, which means the summer season has officially started. This Tequila Pineapple Punch is the perfect drink to sip on this summer. 2 ounces tequila1 ounce coconut rum1 1/2 ounces pineapple juice1/2 ounce lemon juice3 ounces seltzer Fill a large cocktail shaker, combine the tequila, coconut rum,...
by Abbey Ellis, Account Coordinator Since 1995, Zaltas Gallery of Fine Jewelry has been Mamaroneck, New York’s trusted local jewelry store. Originally named Zaltas Gallery of Fine Jewelry, this family-owned jewelry store has been a staple in the Mamaroneck community for the past 28 years. The Zaltas family has recently made the decision to transition their name...