Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Main

Round meter with gauge pointing to red zone, productivity written underneat

Marketing Efficiency

There are many lessons to learn during the recent COVID-19 crisis, but topping the list is probably business efficiency. This was also true in 2018, and true in any market downturn. Unfortunately, we learn, but then we typically all go back to our old ways. What did we at Fruchtman learn from this disaster? We learned...

man behind counter wear cloth medical mask

My COVID Life

by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t wear masks, wear masks… conspiracy theories… dogs and cats living together… all is lost, all is lost! Whew, we are all still spinning from this COVID thing. For whatever reason, I maintained a cautious yet level-headed perspective...

elephant with zebra stripes

How Weird Is Too Weird?

by Angie Ash, Executive Vice President So, have you been shopping in a brick and mortar yet? Gone out to dinner? Had your hair done? Although some states have not fully opened, many have to at least some extent. And the everyday experiences we’ve done without thinking about twice in the past have gone a little...

Keeping Your Website Up to Date During The Pandemic

by Charles Pobee-Mensah, Director of Digital Marketing Your website is probably more important now than it ever has been. People are spending more time online and less time visiting brick and mortar stores. But website visitors aren't coming for quite the same reasons as before. So let's talk about keeping your website up to date and making...

blue background with the words "be stronger than your excuses"

Excuses. Excuses. Excuses.

By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great business analogy spoken by one of the all-time greatest baseball players, Babe Ruth. “Yesterday’s home runs don’t win today’s games.” At the time, he was likely talking about the game and never anticipated how it could be a great...

image with text "The truth about ecommerce"

The Truth About eCommerce

by Shane O'Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed and remain closed and eCommerce transactions are the only real opportunity to drive sales. Year over...

Grin and Bear It

by Angie Ash, Executive Vice President “Grin and bear it” were words my Dad sometimes said as I was growing up. Certainly, I’ve thought about those four words more in the past few months. My Dad is 88 years old this year, and he certainly has been through his share of hardship in his life thus far....

Navigating Crisis, Opportunity, Culture and Growth

By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry are undeniably massive. We are not new to overwhelming challenges though, and even in the most difficult of times, people still get engaged, get married, have babies, and celebrate significant occasions and achievements. Adversity often makes those moments...

a tech related background with the text "an inconvenient opporunity"

An Inconvenient Opportunity

by Shane O'Neill, Vice President In a recent AdAge article by By Bradley Johnson, he discusses the importance of pushing your industry, your business, forward in the face of adversity. It’s our responsibility to become better positioned for the inevitable economic rebound; our families, employees, and vendors depend on it. There is nothing wrong with strategically positioning...

Warning street sign with the word coronavirus underneath, showing a blue sky in the background

CoronaVirus, Marketing, and You.

By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone will agree is changing hourly (let alone daily). With every major event cancellation, there will no doubt be a local economic impact. There are already tremendous stock market implications, which will undoubtedly have a trickle-down effect and will...