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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Their loss. Our gain.

by Ellen Fruchtman, President  Many major retailers are struggling to stay afloat. And if you care to read an updated list of who’s exiting the landscape or looking at serious reorganization, feel free to look at the running list updated frequently on Retail Dive at https://www.retaildive.com/news/the-running-list-of-2020-retail-bankruptcies/571159/ It’s sobering. And certainly, unhealthy business practices are equally to blame versus...

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COVID Bridal Boom?

by Shane O'Neill, Vice President It happened in a flash. COVID-19 hit the newswire, cases grew and, before we knew it, the country was on lockdown. People couldn’t leave the house, businesses were closed and people had to decide who they were going to shelter in place with. When abrupt events like these happen, such as the...

Jingle All the Way

by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” This year we can only hope, right? For many people, possibly you included, it’s also the most stressful time of the year. Before you’re in the thick of it, make...

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Two Ways To Better Understand Your Website Visitors

by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry stores. Suddenly every jeweler's website has become much more important for business. But sometimes it's hard to know how your website is faring. So today, we're going to talk about two ways to better understand your website...

Don’t You Forget About Me

By Angie Ash, EVP Some schools are going 100% virtual this fall while others are a classroom and online hybrid. More states are mandating masks to walk into any place of business, and the virus isn’t dying down this summer as we all hoped. Restaurants are still struggling, evident by all the banners and signs posted that...

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How Advertising Boosts SEO

by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your website, makes note of the words on it and then shows it to people who search for those words. Free listing! Okay, okay. I know you know it isn't that simple. But one of the strangest parts...

What Do Political Marketing and Jewelry Marketing Have in Common? Everything.

Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in local and regional political marketing. Yep. We were instrumental in getting the first African American Mayor of Toledo elected, who served our city from 2002 - 2006. We worked on many campaigns for City Council, State Representatives,...

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The Secret to Unlock Social Media Success

By Shane O’Neill, Vice President Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. If you think you can hand off your social media presence to some service for $195 a month, you’re not even in the game. If...

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Christmas in July

There’s a local restaurant in the little town I call home that does a big Christmas in July celebration over a weekend. There’s a Santa that visits, the restaurant is all-out decorated, the menu features holiday classic foods, including a fruitcake dessert, and Christmas music floods the space. It’s a sell-out every single year and just...