by Ellen Fruchtman, CEO This is an article about change. Not necessarily the type of change you may think I’ll be writing about such as “change is good” or “change your staff” or “change your location”. This is an article about marketing firms. Let me clarify, strategic marketing firms, who will and should stop, pivot, and here...
by Angie Ash, EVP We’re at the tail end of October. Kids are hyped up for Halloween and ready to overdose on candy. Unfortunately, you can’t live in the moment like little ones because you’ve bypassed Halloween weeks ago. You’ve been drinking pumpkin spice lattes since August, even though you were likely more in the mood back...
by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought...
The New Tipping Point by Ellen Fruchtman, CEO Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. This article was written on October 2, 2019. With Lab-Grown Diamonds permeating the industry; with rock-bottom value; with average sales taking a hit; with an economy that makes...
by Angie Ash, EVP Pardon the headline, but seemingly, in the blink of an eye, here we are with 4th quarter in our periphery. It honestly feels like a switch has been flicked sometimes. The kids go back to school and the temperatures drop by twenty degrees, signaling a hard stop to summer. Some, like me, want...
by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world, keeping your brand on point is crucial. At the heart of your brand's identity lies your logo, and if it's looking a bit tired or no longer fits your vibe, it might be time for a makeover. Why Your...
by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his marketing prowess. His bravery. His willingness to take a position on an issue we all know is right for the jewelry business. Yes, Steven Singer is large enough that he can scream it from the mountain tops...
by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good effect and others not so much. These smaller tweaks are typically noticeable but not jarring. For example, the modernization of McDonald’s storefronts has evolved slowly over the years, and Taco Bell quietly made the move from a...
by Shane O'Neill, VP The digital marketing world has plenty of options we're all familiar with: social media, paid search, retargeting, YouTube ads, and more. Retailers use some or all of these to promote their products and services. But you know what's not so obvious? The sneaky changes happening behind the scenes in these marketing tools. They...
By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare a strategy. You develop some new ideas and you’ve determined a calendar where those new ideas should go. And then, somewhere along the way, most of those good intentions never come to fruition. July is the perfect...