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Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

by Shane O’neill, CMO In an era where convenience reigns supreme, online shopping has become the go-to avenue for consumers seeking everything from groceries to gadgets. However, the jewelry industry has been slower to adapt to this digital landscape. Traditionally, purchasing jewelry has been an in-person experience, with customers browsing each piece under the glow of store...

The Double-Edged Sword

by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your brand awareness. Ahhh. It’s co-op time. Typically by the end of Q1, many larger brands who dole out the dollars (actually credit),...

Creating Value – The Key to Success in 2024

by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying jewelry – but they are being far more discriminating in what they buy, and far more demanding when it comes to quality, their service experience, and real, personal value. When it comes to the tug of war...

The Changing Landscape of Digital Marketing

by Shane O’Neill, Chief Marketing Officer The digital marketing world has plenty of options we’re all familiar with: social media, paid search, retargeting, YouTube ads, and more. Retailers use some or all of these to promote their products and services. But you know what’s not so obvious? The sneaky changes happening behind the scenes in these marketing...

VDAY Thoughts

by Ellen Fruchtman, CEO It’s a few weeks before Valentine’s Day, so I'm hoping your plans have been laid to rest. I thought this article might provide some food for thought about what this holiday means to your business and plan accordingly. While the NRF has not presented any Valentine’s Day predictions as of this writing, suffice it...

Get a Jump on 2024!

By Shane O’neill, CMO As the calendar turns its pages to 2024, it's time for businesses to initiate the process of crafting their strategic plans for the upcoming year. This pivotal step is crucial for propelling your business to new heights, setting fresh objectives, exploring exciting opportunities, and cultivating innovative ideas that will define your trajectory in...

The Dime. And the Shiny Penny.

by Ellen Fruchtman, CEO This is an article about change. Not necessarily the type of change you may think I’ll be writing about such as “change is good” or “change your staff” or “change your location”. This is an article about marketing firms. Let me clarify, strategic marketing firms, who will and should stop, pivot, and here...

What About Love?

by Angie Ash, EVP We’re at the tail end of October. Kids are hyped up for Halloween and ready to overdose on candy. Unfortunately, you can’t live in the moment like little ones because you’ve bypassed Halloween weeks ago. You’ve been drinking pumpkin spice lattes since August, even though you were likely more in the mood back...

How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought...

The New Tipping Point

The New Tipping Point by Ellen Fruchtman, CEO Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. This article was written on October 2, 2019. With Lab-Grown Diamonds permeating the industry; with rock-bottom value; with average sales taking a hit; with an economy that makes...