Newswire: INSTORE® Announces Exclusive Program for Retail Jewelers. Read More >
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
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Make Your Website Your Business

How To Make Your Website The Cornerstone of Your Business

by Shane O'Neill, Vice President So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms and so on. Yet, what has it done for your business? Probably not much if consumers don’t find it. You’ve bought the...

Up For Debate

Up For Debate

by Angie Ash, Executive Vice President Imagine the following scenario: You’re in a staff or team meeting, discussing a big project or event. Ideas are thrown on the table. Of course, someone has a very strong opinion about one of the ideas over the other. It’s decision time and everyone agrees with the person who voiced the...

Don't Waste Advertising Dollars

Do Not Waste Your Advertising Dollars

by Kyna Steinfurth, Media Director A lot of business owners feel that if they are going to grow their business they need to market their message to everyone and use the most impressive marketing options to stand out from the crowd.  The problem with this way of marketing is that it is extremely expensive.  They do not...

Marketing to Generations

Marketing to Generations

by Ellen Fruchtman, President In an article which appeared on, October 20, 2017, titled "The Definitive Guide to Generational Marketing", author Cara Sappini revealed some interesting data and observations. We all know generations have different shopping habits, and how many times can you read about Millennials wanting the “experience”? Here’s what marketers have to say about...

Avoid Digital Marketing Pitfalls

How to Avoid Digital Marketing Pitfalls

by Shane O'Neill, Vice President Digital Marketing - talk about a buzzword! Everyone’s an “expert”, yet most are not. The problem is that anyone can pretty easily launch digital marketing campaigns or even start a business. So it has been these last few years with “digital media companies” popping up everywhere. It seems that everyone offers digital...

Might As Well Jump

by Angie Ash, Executive Vice President Outside of Fruchtman Marketing, I have a fun side-hustle as a trainer at a local gym. I teach several classes a week in the wee hours of the morning and after hours. In all of my years of training members with everything from a stability ball, elastic bands, spin bike, jump rope,...

where to advertise

Where Should Retailers Advertise?

by Kyna Steinfurth, Media Director I have been reading multiple articles showing where retailers are spending their advertising dollars now versus past years. What these articles are missing is where they SHOULD be spending their dollars. As we all know, just because someone is doing something it doesn’t mean that they should be doing it. Currently, jewelry retailers...

marketing priorities

Marketing Priorities for 2018

by Ellen Fruchtman, President We’ve all read about the closures this past year and there are retailers who are facing some real problems in 2018. Stores like Sears, Bon-Ton, Toys R’ Us and Michael Kors to name a few. And, no doubt, there will be more closures in the retail jewelry business as well. But, all is...