by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach, vacations and lemonade stands. Depending on your sales history, it can also mean a generally slower time of year for your business. Take advantage of the extra time you may have on your hands to start planning...
by Charles Pobee-Mensah, Director of Digital Marketing Marketing your jewelry business online may work differently from what you imagine. Here are three important, yet commonly misunderstood facts you need to know: 1. Online Isn’t All That Different from Traditional You may hear a lot about tracking, conversion rates, and “big data” when it comes to online marketing. The impression...
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important to note that some rules of advertising remain the differentiator of what makes one business successful versus another. Like it or not, advertising is still the great influencer and persuader. And, if it didn’t work, US companies...
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the proliferation of mobile devices has completely changed how the consumer shops. It has also presented numerous new ways to reach and connect with potential customers. The result is the continued fragmentation of marketing channels and confusion as...
by Angie Ash, Executive Vice President Flabbergasted. That was me at JCK when retailer after retailer we met with said they don’t use a door counter. Or the answer was, “Oh, yeah. We have one, but we haven’t been keeping track.” “I guess we should look into that again.” I am honestly shocked at how many retailers...
by Charles Pobee-Mensah, Director of Digital Marketing Sales. You live and die by them. But if you dig into your bridal sales year over year, you may discover (as we did) that something strange is going on. Something outside of your control. Perhaps, something...
by Ellen Fruchtman, President Isn’t it ironic? On May 24, an article appears in JCK, conducted by the Harris Poll and sponsored by the Diamond Producers Association (DPA), basically concluding that consumers have “doubts” about the realness of lab-grown diamonds. A second survey reported and conducted by MVI Marketing a few weeks prior found Millennials are “intrigued”...
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I can spot a marketing joe who is just bumping gums likes no one. They just looking for that cabbage, see. Such is business, heck no one wants to become some dewdropper pressing flesh for a penny, savvy? Yet...
by Angie Ash, Executive Vice President We’re nearly (gulp) halfway through the calendar year. When you drafted your marketing plan for the year, beyond your spending dollars, you most likely set some goals. How are those going for you? If yours are lackluster, let’s dive into why this may be. Bad habits vs. new and good habits. When a...
by Charles Pobee-Mensah, Director of Digital Marketing Have you ever gone to a website that impressed you at first glance? Big pretty pictures. Fancy features. Looks expensive. Then, you start scrolling and clicking around and realized that you hate it. You can’t find what you’re looking for. It’s hard to learn about the company. You’re not even...