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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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first screen

What About the First Screen?

by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to...

opportunity knocks

Opportunity Knocks

It’s November 14. I bet you thought this article would be about “holiday opportunities”. It’s not. Why? Because it’s November 14. If you haven’t figured out your game plan by now, you’ve blown this holiday season. This article is about the opportunities that lie ahead in 2018. Although it’s hard to see the forest for the trees,...

#metoo

#MeToo

By now you would have to be living under a rock if you weren’t aware of the Harvey Weinstein scandal and the famous hashtag which continues to gain traction. Hollywood has gotten the attention of what permeates several workplaces even to this day. It ran rampant, as many women will attest to (including me) when I...

screen advertising

What About The First Screen?

Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to point out the continued necessity...

Counter Culture

#Flabbergasted. That was me when a client recently inquired about a door counter. They were looking for some recommendations on brands and types to check out. Out of curiosity, I decided to ask a few clients what traffic counter systems they use, since we regularly recommend them to our clients. Some of the answers? "We don’t use...

Don’t Sell.

Got your attention? Who tells a retailer not to sell? We do. And, statistics are backing that recommendation up. Of course, don’t take that so literally. If someone walks in your door, of course, you want to sell them something. Better than that, you want them to walk out the door with a piece of jewelry...

The Resurgence of SEO

The Resurgence of SEO

The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t often recommended or needed. This was primarily due to budget restraints and the lack of sophisticated competition (digitally speaking) on a local level. That is to say, five years ago, most independent retailers had poor website experiences. So, if you had developed...