by Angie Ash, EVP When retailers gain partnerships with big brands, the proverbial roller coaster ride that ensues is surely more thrilling than scary. Your clientele changes from the merely upscale customer to the one with an abundance of money to spare. You know, the ones that don’t bat an eye when it comes to purchasing something...
By Ellen Fruchtman, President This isn’t about working with us. This article is about what you need to know about client/agency relationships. The best way to work and get what you want from any agency. The best way to keep the relationship flowing in the right direction. And yes, the quickest way to demoralize your agency. How to...
by Angie Ash, Executive Vice President With all of the concern given to news of brick and mortar stores closing, or in constant need of workers, I felt the need to turn to our own staff – many of them Millennials and Gen Z – to find out how much they truly enjoy purchasing online, and how...
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...
by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still getting over the trauma of wearing a mask for 8 hours, the masked police tooling the aisles, the sheer hypocrisy of it all (with shoulder-to-shoulder cocktail parties and events sans masks). The overall exhaustion, occasional frustration, and...
by Charles Pobee-Mensah, Director of Digital Marketing Search Engine Optimization (SEO) can often seem confusing or overwhelming. This is especially true for jewelers. Since we've talked in the past about what SEO is, let's focus today on four tips for actually doing it. Highlight The Pillars of Your Business Is your main focus bridal, watches, and fashion jewelry? Or...
by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed, and eCommerce transactions became the only real opportunity to drive sales. Year over year, online sales...
by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed it and no pun intended, an emerging engagement ring brand. The new brand, which had to be kept from me, was considering an online storefront with a brick-and-mortar showroom. Emily asked me some great questions and we discussed...
by Charles Pobee-Mensah, Director of Digital Marketing While working, most of us are much more likely to be using a laptop or desktop than a phone. So it's only natural that when a jeweler reviews their website, they primarily look at it on a computer. But this doesn't always help you produce the customer-facing experience that you're...
by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS software, accounting, etc. Yet, few ever audit their most important asset; their brand. Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact is,...