logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Main

Christmas in July

It’s Christmas In July

by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach, vacations and lemonade stands. Depending on your sales history, it can also mean a generally slower time of year for your business. Take advantage of the extra time you may have on your hands to start planning...

Online Marketing

3 Misunderstood Facts About Online Jewelry Marketing

by Charles Pobee-Mensah, Director of Digital Marketing Marketing your jewelry business online may work differently from what you imagine. Here are three important, yet commonly misunderstood facts you need to know: 1. Online Isn’t All That Different from Traditional You may hear a lot about tracking, conversion rates, and “big data” when it comes to online marketing. The impression...

Marketing Apocalypse

The Four Horsemen of the Marketing Apocalypse

by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the proliferation of mobile devices has completely changed how the consumer shops. It has also presented numerous new ways to reach and connect with potential customers. The result is the continued fragmentation of marketing channels and confusion as...

Counter Culture revisited

Counter Culture, Revisited

by Angie Ash, Executive Vice President Flabbergasted. That was me at JCK when retailer after retailer we met with said they don’t use a door counter. Or the answer was, “Oh, yeah. We have one, but we haven’t been keeping track.” “I guess we should look into that again.” I am honestly shocked at how many retailers...

Lab Grown Diamonds

Bases Loaded.

by Ellen Fruchtman, President Isn’t it ironic? On May 24, an article appears in JCK, conducted by the Harris Poll and sponsored by the Diamond Producers Association (DPA), basically concluding that consumers have “doubts” about the realness of lab-grown diamonds. A second survey reported and conducted by MVI Marketing a few weeks prior found Millennials are “intrigued”...

Are You Sticking to Your Retail Resolutions?

by Angie Ash, Executive Vice President We’re nearly (gulp) halfway through the calendar year. When you drafted your marketing plan for the year, beyond your spending dollars, you most likely set some goals. How are those going for you? If yours are lackluster, let’s dive into why this may be. Bad habits vs. new and good habits. When a...