by Angie Ash, Executive Vice President Happy 2020! With a new year comes new business goals or, perhaps, the resolve to make last year’s goals this year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and...
by Charles Pobee-Mensah, Director of Digital Marketing A jeweler who takes digital marketing seriously has probably run Facebook ads. They’ve probably run search ads on Google and possibly Bing. They may have tried display ads or dipped their toes into geofencing or YouTube ads. And when it comes to audio, they may have even tried running ads...
By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate, nothing could be further from the truth. In fact, it can make the difference between surviving or thriving. Information is king. And, if you really want to secure information that can change the course of your business,...
by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot of bad logos out there. Some are so dated you’d think we’re still in the 70s, but why? With all the talk about marketing, your website, and social media, it seems that the last thing anyone ever...
By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is fast approaching. If you’re looking to make the holidays a little more profitable (and who isn’t?), here are some simple ideas you should be employing. Some seem rather elementary, but they work. 1. Make sure you have a plan. We have seen...
By Ellen Fruchtman, President Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. We’re at a tipping point. And lab-grown diamonds have brought us here. The magnitude of which this product will affect the industry has yet to be truly felt. But, rest assured, you will feel it. Many,...
by Shane O'Neill, Vice President Oh, to be the top dog, king of the mountain, the unparalleled leader. You have arrived. Years of hard work and dedication have paid off. Yet, once you establish yourself as top dog, everyone can see you. They pay attention to you and what you do. More importantly, how you do it....
by Angie Ash, Executive Vice President You live in a nice home, most likely with generous square footage in an upscale neighborhood. It’s probably filled with nice things. Open your closet. Your suits and ties were not likely purchased at a discount and if they were, you’re not telling. Your handbag is buttery leather, complete with...
by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the way we operate in society. As a result, businesses have flocked to the new ways of doing business. If you ran traditional ads, now you run online ads. If you sent physical mail, now you send email....