There are many lessons to learn during the recent COVID-19 crisis, but topping the list is probably business efficiency. This was also true in 2018, and true in any market downturn. Unfortunately, we learn, but then we typically all go back to our old ways. What did we at Fruchtman learn from this disaster? We learned...
by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t wear masks, wear masks… conspiracy theories… dogs and cats living together… all is lost, all is lost! Whew, we are all still spinning from this COVID thing. For whatever reason, I maintained a cautious yet level-headed perspective...
by Angie Ash, Executive Vice President So, have you been shopping in a brick and mortar yet? Gone out to dinner? Had your hair done? Although some states have not fully opened, many have to at least some extent. And the everyday experiences we’ve done without thinking about twice in the past have gone a little...
by Charles Pobee-Mensah, Director of Digital Marketing Your website is probably more important now than it ever has been. People are spending more time online and less time visiting brick and mortar stores. But website visitors aren't coming for quite the same reasons as before. So let's talk about keeping your website up to date and making...
By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great business analogy spoken by one of the all-time greatest baseball players, Babe Ruth. “Yesterday’s home runs don’t win today’s games.” At the time, he was likely talking about the game and never anticipated how it could be a great...
by Shane O'Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed and remain closed and eCommerce transactions are the only real opportunity to drive sales. Year over...
by Angie Ash, Executive Vice President “Grin and bear it” were words my Dad sometimes said as I was growing up. Certainly, I’ve thought about those four words more in the past few months. My Dad is 88 years old this year, and he certainly has been through his share of hardship in his life thus far....
By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry are undeniably massive. We are not new to overwhelming challenges though, and even in the most difficult of times, people still get engaged, get married, have babies, and celebrate significant occasions and achievements. Adversity often makes those moments...
by Shane O'Neill, Vice President In a recent AdAge article by By Bradley Johnson, he discusses the importance of pushing your industry, your business, forward in the face of adversity. It’s our responsibility to become better positioned for the inevitable economic rebound; our families, employees, and vendors depend on it. There is nothing wrong with strategically positioning...
By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone will agree is changing hourly (let alone daily). With every major event cancellation, there will no doubt be a local economic impact. There are already tremendous stock market implications, which will undoubtedly have a trickle-down effect and will...