by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by two individuals: Don Peppers and Martha Rogers, Ph.D. Martha Rogers was somewhat of a local celebrity teaching marketing at Bowling Green State University. Don Peppers was her business partner, previously known as a well- respected new business...
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing Facebook, Paid Search, and YouTube advertising. This comprehensive digital co-op program is scalable, trackable, and highly cost-effective. The program is designed to provide brand building on the local level by driving direct traffic in support of...
by Angie Ash, EVP With blue cheese, watermelon, almonds, herbed chicken, and a balsamic glaze, this is the perfect salad to serve at a summer gathering! INGREDIENTS 1 cup balsamic vinegar 1 pound boneless skinless chicken breasts 3 teaspoons all-purpose seasoning 1 tablespoon olive oil 4 cups baby spinach or greens 2 cups cubed watermelon 1/2 cup blue cheese crumbles ...
by Shane O’Neill, Vice President I hate fat ads. That’s right, I said it. Maybe it’s just me, but I hate them. You see them everywhere and they just take up space. Heck, I rarely even notice them… they all look the same. Could you fit any more junk into that space? I’m pretty sure your fonts...
by Ellen Fruchtman, President A recent letter to the Federal Trade Commission by Senator Richard Blumenthal may change the way many advertisers do business with their so-called influencers. Evidently, companies that have been promoting “detox tea” as a weight-loss product may be losing some weight of their own in the form of paid influencers. The companies and...
by Michael Fruchtman, CEO, CFO Ingredients: 1 pound plum tomatoes, cored and chopped (2 cups) 1 1/2 teaspoons kosher salt 1/4 cup finely chopped red onion 1 tablespoon chopped fresh cilantro leaves 1 tablespoon fresh lime juice 1 small garlic clove, finely chopped 1/8 teaspoon freshly ground black pepper 1/2 to 1 fresh jalapeno (depending on desired...
by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing brands. Those brands may have also demanded some high-dollar buy-ins, so it’s important to utilize the benefits these brands offer. Co-op can be a conundrum, though, and if you’re anything like me, you prefer the wine blend...
by Kelsi Roth, Graphic Designer It’s finally warming up outside and that means it’s time for picnics and potlucks. This pasta salad is super simple to make and an easy crowd pleaser. Ingredients 16-ounce box Tri-Colored Rotini 16-ounce bottle Italian Style Dressing 6 tablespoons McCormick Salad Supreme Seasoning 1 cup Shredded Cheddar Cheese 1 cup Broccoli, Chopped ...
Mistakes happen and we all make them but here are 6 social media mistakes you can and should avoid. 1. Not setting the right goals- Instead of quickly creating a social ad, stop and think about why you are creating it and what is its purpose. Ultimately, what are you trying to achieve? Once you know the answer...
by Charles Pobee-Mensah, Director of Digital Marketing We see it all the time. A new jeweler is ready and excited to get started with us. They can’t wait to see how the new ad campaigns and website changes will affect their business. Then the jeweler realizes that nothing can get started. They don’t have the right access...