By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate, nothing could be further from the truth. In fact, it can make the difference between surviving or thriving. Information is king. And, if you really want to secure information that can change the course of your business,...
by Angie Ash, EVP We’re excited to announce Teva Diamonds as a new Fruchtman Marketing client. We’ll be producing a new campaign for them to encompass direct mail, print ads, digital advertising, and webinars. Look for it in 2020. ...
by Kristy Cartmell, Graphic Designer Squash soup is a great way to make use of in-season food during November. This simple, healthy recipe is full of flavor and color! It’s sure to be a crowd-pleaser. 2 tablespoons butter1 pound of sweet salted butter1 small onion, chopped5 pounds of sweet onions1 stalk celery, chopped1 medium carrot, chopped2 medium potatoes,...
by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...
by Ashley Bowen, Account Coordinator We’re thrilled to welcome Hayley Lardinais to Fruchtman Marketing as an Account Coordinator. She is a graduate of the University of Cincinnati with a bachelor of business administration degree in Marketing. She previously worked for a local Fortune 500 company. Hayley will be integral to our Account Services team and will work...
By Ellen Fruchtman, President Ingredients 3 pounds apples such as Honeycrisp or Pink Lady1 teaspoon cinnamon (or 2 cinnamon sticks)Pinch nutmeg1 ½ cups water2 thin lemon slices¼ teaspoon salt Directions Peel and core apples (I prefer to leave the skin on a few of them because I like the taste and texture). Cut apples into approximately 1-inch cubes.Add all ingredients...
by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the droves of people shopping on online clothing sites such as ThredUp and Poshmark. But more importantly, it’s equally hot when it comes to high-end, designer clothing brands on sites such as The Real Real, Material World, and...
by Kristy Cartmell, Graphic Designer As we are powering full-force into the holiday season, the clocks are turning back. While it might be nice to get the initial “extra hour” of sleep, for some people, this time of the year is less than welcomed. Furthermore, for those that work a regular 9-5 job, this time of the...
by Ashley Bowen, Account Coordinator The temperatures are dropping so now is the time to enjoy this classic comfort food! This delicious Mac and Cheese will be a crowd-pleaser at the dinner table or your next potluck with friends. Ingredients 1 (16-ounce) package elbow macaroni1 cup shredded mozzarella cheese1 cup shredded Swiss cheese1 cup grated Parmesan cheese1 cup shredded...
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot of bad logos out there. Some are so dated you’d think we’re still in the 70s, but why? With all the talk about marketing, your website, and social media, it seems that the last thing anyone ever...