by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...
By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time I got to Woodstock, it really was half a million strong. A different time. And the memories are most certainly faded. Woodstock was not only a celebration of peace, love and music, but it was also the...
By Angie Ash, Executive Vice President A Trader Joe’s top seller, this recipe makes it easy for you to replicate its delicious perfection. Indulge in the yum! Ingredients: Nonstick cooking spray, for the loaf pan Pinch ground cinnamon 1 stick plus 1 tablespoon (9 tablespoons) unsalted butter, at room temperature, plus more for serving 2 cups plus 2 tablespoons all-purpose flour 1 cup...
By Ellen Fruchtman, President Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form of a pop-up hotel. Transforming a Palm Springs hotel, the Taco Bell hotel features a limited amount of rooms for a limited time in August – all inspired by, yes, you got it,...
by Angie Ash, Executive Vice President Ironically, WE almost missed The Atlanta Jewelry Show, thanks to a continually delayed and then canceled flight. Thanks, Delta! Thankfully, we were able to reschedule our Friday sessions and present them on Saturday. If you weren’t at the show, no worries. All of our presentations are available here for you to read...
by Charles Pobee-Mensah, Director of Digital Marketing August is one of the hottest months of the year. Why not cool down in style with a cherry lemonade? Don’t get stuck in the trap of thinking that you can only make fresh lemonade when there’s a party. A bag of lemons will last you 3-4 weeks in the...
by Charles Pobee-Mensah, Director of Digital Marketing How do you know if your marketing is working? It’s not always straightforward. The internet has made it easy to figure out where online sales come from, but jewelers still find that their customers want to buy in-store. Enter call tracking. Website call tracking can tell you how the people calling your...
by Ellen Fruchtman, President If it’s summer, it’s Strawberry Shortcake time! And, this recipe is easy and delicious… Strawberries • 6–7 cups quartered strawberries • 1/4 cup + 2 tablespoons sugar, divided • 1 teaspoon pure vanilla extract Whipped Cream • 1 cup (240ml) heavy cream OR feel free to use Cool Whip Biscuits • 3 cups all-purpose flour • 1/4 cup granulated sugar • 2 tablespoons...
by Charles Pobee-Mensah, Director of Digital Marketing Every time you make a sale, you have a new opportunity. This is the moment the customer loves you the most. The moment they were willing to part with their hard-earned money because of the value that you offered them. I wish this moment could last forever. Though it can’t,...
by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry, I got some answers that may lend you a little insight. Recently, I went around our office and talked to the ladies of our mainly millennial staff, asking them questions about jewelry, what they like, and what they...