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Author: Team-Fruchtman

Woman online shopping for jewelry

Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

by Shane O’neill, CMO In an era where convenience reigns supreme, online shopping has become the go-to avenue for consumers seeking everything from groceries to gadgets. However, the jewelry industry has been slower to adapt to this digital landscape. Traditionally, purchasing jewelry has been an in-person experience, with customers browsing each piece under the glow of store...

Finding your identity

Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here's how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it's custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know...

honey bun cake with blueberries

Family-Approved Honey Bun Cake

by Sarah Roush, Graphic Designer & Digital Marketing Assistant My mother-in-law and I don’t always see eye-to-eye, but when it comes to this honey bun cake, we’re in 100% agreement. It is DELICIOUS! 1 yellow cake mix3/4 cup oil4 eggs8 ounces sour cream1 cup brown sugar3 tbsp cinnamon2 cups powdered sugar4 tbsp milk3 tbsp vanilla extract Mix...

Preparing for JCK

by Ashley Buckowing, Art Director If you’re anything like us, you’ve already been mentally preparing for JCK 2024 for months. But if not, no worries! Now is the perfect time to begin planning your days in the way that makes the most sense for you and your business.  This year, JCK has given us four easy ways to...

The Double-Edged Sword

by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your brand awareness. Ahhh. It’s co-op time. Typically by the end of Q1, many larger brands who dole out the dollars (actually credit),...

Maximizing E-commerce Revenue Through Strategic Upselling

by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize revenue and enhance customer satisfaction. Bundling Complementary Products: Create enticing product bundles by pairing items that complement each other, providing customers with added value and incentivizing larger purchases.  Offering Limited-time Promotions: Encourage impulse buys and urgency by...

Copycat Shamrock Shake

by Ashley Buckowing, Art Director My favorite March treat growing up was the Shamrock Shake from McDonald’s. Try this 3-ingredient copycat recipe and bask in the nostalgia! 3 cups natural vanilla ice cream1 cup milk (more or less depending on how thick you like it)1 cup fresh mint leaves, loosely packed1/2 tsp pure mint extractwhipped cream (optional)chocolate syrup...

Using SEO To Your Advantage

by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The recommendations below are your guide to mastering SEO techniques that not only enhance your search engine rankings but also enchant your prospective customers, leading them directly to your treasures. Follow the steps below to elevate your jewelry...

Creating Value – The Key to Success in 2024

by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying jewelry – but they are being far more discriminating in what they buy, and far more demanding when it comes to quality, their service experience, and real, personal value. When it comes to the tug of war...

BBQ Brisket

by Ellen Fruchtman, CEO Too cold out there to barbeque? Not to worry. This recipe does the trick inside! 4 lb brisket1 jar Original KC Masterpiece BBQ sauce (or a sauce of your choice)1 1/2 tsp salt1 1/2 tsp pepper2 tbsp chili powder1 tsp crushed bay leaves2 tbsp liquid smoke Combine dry ingredients. Rub liquid smoke on the brisket,...