Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Photo of baby with the word "congratulations are in order

Congratulations are in order!

by Ashley Bowen, Account Coordinator This past week has been an exciting time for two of our team members. Charles, Director of Digital Marketing, and his wife welcomed a baby boy, Moses Michael. He joins three older brothers who are excited to welcome him to the family. And, our Account Coordinator, Hayley, recently purchased her first home. We love seeing...

greek orzo salad in white bowl

Greek Orzo Salad

by Angie Ash, Executive Vice President   Greek Orzo Salad If you’re looking for a bright and summery salad to bring to a 4th of July BBQ, this one will steal the show! 1 ½ cups uncooked orzo pasta2 6 oz cans marinated artichoke hearts1 tomato, seeded and chopped1 cucumber, seeded and chopped1 red onion, chopped1 cup crumbled feta cheese1...

Three Legs of The Online Marketing Stool

by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the online strategy. If you understand how your marketing is working for you, it’s much easier to make good decisions. To strengthen your understanding of the foundation of an online marketing strategy, let’s dive into how it works. Here are the...

Round meter with gauge pointing to red zone, productivity written underneat

Marketing Efficiency

There are many lessons to learn during the recent COVID-19 crisis, but topping the list is probably business efficiency. This was also true in 2018, and true in any market downturn. Unfortunately, we learn, but then we typically all go back to our old ways. What did we at Fruchtman learn from this disaster? We learned...

Kill Them With Kindness

When was the last time you were the victim of a random act of kindness? How did it make you feel? Growing up, my mom always told me to “kill them with kindness” and it wasn’t until I got older that I really understood what that meant. This year has been really hard for a lot...

Veggie Flatbreads

by Hayley Lardinais, Account Coordinator I don’t normally “wing it” when it comes to cooking, so this flatbread with very few directions and measurements was out of my comfort zone! But, the upside is that the original recipe was highly customizable and ultimately comes down to personal preferences, so it’s basically impossible to mess up.  This also tasted...

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My COVID Life

by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t wear masks, wear masks… conspiracy theories… dogs and cats living together… all is lost, all is lost! Whew, we are all still spinning from this COVID thing. For whatever reason, I maintained a cautious yet level-headed perspective...

podium brand logo

Podium

by Angie Ash, Executive Vice President It’s no secret that we’re big fans of Podium here at Fruchtman Marketing! We refer it to every retail jeweler we know. On top of helping our clients achieve better and more frequent reviews, they are always innovating, another attribute we love. If you’re not using it already, you should certainly...

chocolate chip scone on a white doily

Easy Scones

[vc_row][vc_column][vc_column_text] Easy Scones 2 cups unbleached all-purpose flour1 tablespoon baking powder3 tablespoons sugar1/2 teaspoon salt5 tablespoons cold unsalted butter, cut into 1/4 inch cubes1 cup heavy creamOptional add-ins1 teaspoon orange zest and 3/4 cup dried cranberries to make orange cranberry scones1 teaspoon lemon zest and 3/4 cup fresh blueberries to make blueberry lemon scones3/4 cup chocolate chips for...

elephant with zebra stripes

How Weird Is Too Weird?

by Angie Ash, Executive Vice President So, have you been shopping in a brick and mortar yet? Gone out to dinner? Had your hair done? Although some states have not fully opened, many have to at least some extent. And the everyday experiences we’ve done without thinking about twice in the past have gone a little...