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Author: Team-Fruchtman

A Hard Habit to Break

by Angie Ash, EVP As someone with a side hustle teaching a few classes at a local gym, I often get asked how to keep weight off successfully and long-term. It’s not easy, especially for women as they age and face the realities of a slower metabolism and the effects of hormones. As if the rest of...

Long Awaited Nod to YouTube

By Shane O’Neill, VP On October 15, Nielsen announced that YouTube and YouTube TV ads watched on connected TV devices will be included in their Digital Ad Ratings. As a majority of US households own one or more connected devices, the move will allow Nielsen to better measure the YouTube audiences beyond computer and mobile usage. With YouTube...

Incredibly Moist Cornbread

by Ellen Fruchtman, President Incredibly Moist Cornbread 1 ¾ cups all-purpose flour¾ cup yellow cornmeal1 ¼ cup granulated sugar1 ½ teaspoons salt1 tablespoon baking powder½ cup vegetable oil2 large eggs (beaten)1 cup milk (whole if possible) Add flour, cornmeal, salt, baking powder, and sugar together in a mixing bowl and blend.Combine milk, eggs, and oil in another bowl and...

Website Spam and How to Get Rid of It

by Charles Pobee-Mensah, Director of Digital Marketing From time to time, our clients find themselves up to their ears in website spam. This usually takes the form of tens, dozens, or even hundreds of emails related to Russia, porn, Viagra, you name it. Website spam can sometimes be tricky to get rid of. But thankfully, there are...

Pumpkin Cookies

by Ashley Bowen, Account Coordinator The leaves are changing and pumpkin spice items are filling the aisles of every grocery store. These delicious cookies are the perfect way to indulge in the pumpkin craze this time of year. Pumpkin Cookies Cookie Ingredients1 cup butter (softened)1 cup granulated sugar1 teaspoon baking soda1 teaspoon baking powder½ teaspoon salt1 teaspoon ground cinnamon1...

Let me tell you…

by Ellen Fruchtman, President Lately, I have seen a rash of advertising advice from other marketing professionals in our industry. Some are providing me a significant amount of angst. Because after reading those recommendations and not-so-solid ideas, I’m quite certain the advice is actually bad. Not just bad because they are from some competitors, because I have...

Did You Know?

by Ashley Bowen, Account Coordinator On this day last year, American Simone Biles became the most decorated gymnast ever by winning her 25th World Championships medal at the 2019 World Gymnastics Championships in Stuttgart, Germany. Prior to this event, she was arguably the best gymnast the world had ever seen, but this achievement cemented that status. Simone...

Stuffed Acorn Squash

By Hayley Lardinais, Account Coordinator Stuffed Acorn Squash 3 acorn squash3 tablespoons olive oil1 pound mild Italian sausage1 small yellow onion (diced)1 apple (skin peeled, core removed, diced (1 1/2 cup))4 cloves garlic (minced)3 ribs celery (diced)1 tablespoon fresh sage (chopped)2 teaspoons fresh thyme leaves⅓ cup Italian panko bread crumbs⅓ cup freshly grated parmesankosher salt (to taste)freshly...