by Angie Ash, Executive Vice President Happy 2020! With a new year comes new business goals or, perhaps, the resolve to make last year’s goals this year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and...
by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...
By Kelsi Roth, Senior Graphic Designer and Social Media Coordinator INGREDIENTS 1 pound 93% lean ground turkey1/2 cup grated sweet onion1 large egg, beaten2 tablespoons bleached flour10 large sage leaves, minced (about 1 tablespoon, tightly packed)½ teaspoon oregano¼ teaspoon thyme1 clove garlic, minced1 teaspoon lemon juice1 tablespoon black pepper1 teaspoon salt INSTRUCTIONS Preheat the oven to 400°F. Line a large baking...
by Charles Pobee-Mensah, Director of Digital Marketing A jeweler who takes digital marketing seriously has probably run Facebook ads. They’ve probably run search ads on Google and possibly Bing. They may have tried display ads or dipped their toes into geofencing or YouTube ads. And when it comes to audio, they may have even tried running ads...
Classic Blue by Angie Ash, Executive Vice President Every year since 1999, The Pantone Color Institute has chosen a color of the year to capture a moment in time. In early December of 2109, Pantone announced, to some surprise, that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk. (For...
by Kristy Cartmell, Designer / Social Media Specialist INGREDIENTS 1 tablespoon olive oil 1 medium onion, sliced 4 large cloves garlic, minced 12 ounces fresh green beans, trimmed and halved 8 ounces uncooked whole wheat penne pasta 3 ½ cups low sodium vegetable broth ½ teaspoon salt ¼ teaspoon pepper ½ cup unsweetened plain almond milk (or milk of choice) zest of 1 large lemon 3 cups packed...
By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate, nothing could be further from the truth. In fact, it can make the difference between surviving or thriving. Information is king. And, if you really want to secure information that can change the course of your business,...
by Angie Ash, EVP We’re excited to announce Teva Diamonds as a new Fruchtman Marketing client. We’ll be producing a new campaign for them to encompass direct mail, print ads, digital advertising, and webinars. Look for it in 2020. ...
by Kristy Cartmell, Graphic Designer Squash soup is a great way to make use of in-season food during November. This simple, healthy recipe is full of flavor and color! It’s sure to be a crowd-pleaser. 2 tablespoons butter1 pound of sweet salted butter1 small onion, chopped5 pounds of sweet onions1 stalk celery, chopped1 medium carrot, chopped2 medium potatoes,...
by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...