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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS software, accounting, etc. Yet, few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact is,...

Google Travel?

by Angie Ash, EVP Next time you’re looking at booking flights, hotels, or vacation rentals, check out Google Travel. Not only can you snag a great rate if you want to get away for a quick vacation stat, but if you already use Google’s other apps like maps, calendar, and Gmail, it’s a seamless experience. I found...

Honey Balsamic Figs

by Ellen Fruchtman, President It’s fig season and these beauties just came off my tree! There are so many delicious recipes you can make with figs from jam to bread. But, this simple recipe is perfect for a summer appetizer or snack. Honey Balsamic Figs ¾ cup white balsamic vinegar3 tbsp honeyburrata cheese (torn)kosher salt1 pint figsfresh herbs (such...

Three Consumer-Based Goals for the Jewelry Industry

by Angie Ash, EVP I have been working within the fine jewelry industry now for over 25 years. That’s a lot of time to ponder the intricacies of the business-consumer connection and what retail jewelers can do better!  While the industry as a whole is making strides, (adopting service technology such as Podium is one example), work still...

Best Times to Post on Social 2021

by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to post across different social media platforms for organic engagement in 2021. The data collected over the last year shows significant changes to previous years, likely due to increased work-from-home options and significant unemployment. See more, including an...

Traditional Lemonade

by Charles Pobee-Mensah, Director of Digital Marketing Cool off this summer with a traditional lemonade treat! Traditional Lemonade 2 lemons1 ½ pint boiling water2 tbsp sugarice cubes Cut 3 thin slices of lemon, and reserve them for decorating.Thinly peel the remaining lemons and place the rind in a bowl with the sugar, pour on the boiling water and leave until...

This Day in History

by Haley Lardinais, Account Coordinator July 6th, a pretty average day right? But, here are some pretty cool things that happened on this day in years past that have definitely left their mark: In honor of Wimbledon in the swing of it, on this day in 1957, Althea Gibson became the first African American to win the...

Chilled Squash Soup with Leeks and Dill

by Angie Ash, EVP No hot soup here! This chilled soup is my favorite to make every summer when it’s far too hot to turn on your oven. It’s delicious and flavorful, and the hint of lemon makes it oh so refreshing! Chilled Squash Soup with Leeks and Dill 2 leeks (white and pale green parts)2 tbsp extra virgin...