by Angie Ash, EVP Jewelry campaigns typically involve some storytelling. And some campaigns are clever and make sense, like romancing three-stone rings into a past/present/future ring. Or making that pendant of swirling diamonds not just be a nice design, but a “journey”. Other things are a bit more far-fetched, or just plain crazy. We’ve seen it all...
By Ellen Fruchtman, President With the 2021 Oscars just around the corner, award shows may want to take a step back and survey how much they might mean, or not mean, to today’s viewers. Sure, we love to see the stars dressed to the nines and wearing extravagant jewels and clothing us mere mortals can only dream...
by Kristy Cartmell, Graphic Designer and Social Media Coordinator Chickpea Peperonata Stuffed Shells Cooking Spray12 Uncooked Jumbo Shells1 tbsp Olive Oil1 cup Onion (Chopped)1 Medium Sweet Red Pepper (Chopped)1 Medium Yellow Pepper (Chopped)3 Garlic Cloves (Minced)1 15 oz Canned Chickpeas (Drained and Rinsed)1 tbsp Fresh Oregano (Chopped)½ cup Grated Parmesan (Regular or Vegan)1 tbsp White Balsamic Vinegar ...
by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...
by Charles Pobee-Mensah, Director of Digital Marketing With the plethora of online marketing options available to us all, it's easy to get lost in the quagmire of "opportunities". Instead of looking at more new options, let's take a step back and think about the core strategies that work for jewelry stores online. Marketing to Current Customers Collect > Engage...
Mix up a traditional pesto with pistachios! This quick recipe is ready in under 30 minutes. Pistachio Pesto Pasta 1 pound fettuccine pasta¾ cup heavy whipping cream1 lemon (zested and juiced)1 cup flat parsley leaves (packed)½ cup pistachios (no shells, lightly roasted)2 cloves of garlic (minced or grated)2 tablespoons extra virgin olive oil⅓ cup grated parmesansalt and pepper...
A Fruchtman Marketing Podcast
Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they always have?
by Angie Ash, EVP We LOVE hearing how you’re getting business done with restrictions still in place. Please consider taking this short survey. We’ll share the results in a future T3 issue!...
By Ashley Bowen, Account Coordinator The warmer temperatures mean seasonal produce will soon be plentiful in your grocery store or farmers market. This recipe uses peaches, but blueberries or strawberries would also be delicious! Save this recipe for a breakfast treat or a special dessert and pair it with your favorite ice cream. Peach Pop Tarts 6 peaches (sliced)2...
Should you believe everything you read? We all are aware of the litany of false information on the Internet. Headlines are often sensational. Paid content is often mistaken for real news content. And is there such a thing anymore as real news? Even within our own trade and retail-focused publications, which are not hard-news centric, there is...