By Angie Ash, EVP When COVID first reared its ugly head, there was no phrase I despised hearing quite as much as the “new normal”. There was nothing even remotely “normal” about what the world was going through when the pandemic hit. With almost a year of COVID under our belts, though, the phrase is finally settling...
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the year. We’re used to promoting great gifts for Christmas, Mother’s Day, Father’s Day, and Valentine’s Day, wishing customers well on New Year's Eve and Thanksgiving. And even marking important historical holidays with respectful remembrances on days like...
by Shane O'Neill, Vice President A tasty alternative to a traditional dish – 5 Stars Creamy Pasta With Meatballs Meatballs½ cup panko bread crumbs2 tablespoons milk1 tablespoon olive oil½ large onion (chopped)3 cloves garlic (minced)1 teaspoon dried oregano½ teaspoon sea salt½ teaspoon pepper1 egg10 ounces ground beef10 ounces ground porkSauce5 tablespoons butter3 tablespoons flour2 ½ cups beef broth1 cup...
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made marketing more complicated than ever. And, in this modern age, not all marketing activity is created equal. Marketing is no longer a choice between handing off everything to an agency or doing everything in-house. In fact, success...
by Hayley Lardinais, Account Coordinator Yesterday we honored and celebrated Martin Luther King, Jr. for his efforts and sacrifices in the name of civil rights. His impact on the movement can still be felt today and his memory continues to help further the conversation as we move closer to achieving equality for all. Remember to treat everyone...
by Ellen Fruchtman, President Most people love the taste of roasted vegetables. And if looks matter (and they always do), the serving platter looks delicious and divine. To make it interesting, add some flavor that might work best with each vegetable and roast away! Just check the timing, since each vegetable may take a different amount of...
by Ellen Fruchtman, President By now you’ve probably read countless articles about the state of retail. There have been countless articles about its demise. There have been countless articles about what many believe to be permanent changes. To sum it up, here’s what we know: Independent guild jewelry stores thrived in 2020. Yes, there were some store closings for...
by Ashley Bowen, Account Coordinator 2020 was a year of self-reflection and focusing on what matters most to us. For many, it meant slowing down and enjoying quality time, prioritizing health and well-being, recognizing the importance of family and friends, as well as cherishing the things in life that we often take for granted. Although many like...
by Michael Fruchtman, CEO/CFO Start the new year with a healthy smoothie recipe! Mango Ginger Immune Support Smoothie 1 cup fresh celery1 cup fresh parsley2 cups light coconut milk, cold brewed green tea or water1 persian cucumber (peeled)1 inch piece of fresh ginger (peeled)3 cups frozen mangojuice of 1 lemon Blend celery, parsley, and liquid first. Add remaining ingredients...
A Fruchtman Marketing Podcast
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves…but what about how this technology should be changing the jewelry salesperson?