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Author: Team-Fruchtman

Are you humanizing your sales efforts?

by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give...

Red Velvet Chocolate Chip Whoopie Cookies

By Angie Ash, EVP 2 sticks butter, unsalted1 cup granulated sugar (or 2/3 cup honey) (Using sugar will result in a flatter cookie. If you bake with honey, expect a thicker texture!)1 egg2 tsp vanilla extract2 cups all-purpose flour (or gluten-free alternative)1/4 cups cocoa powder1/4 tsp kosher salt1/2 tsp baking soda1/2 tsp baking powder1 tbsp hot brewed...

Don’t Ignore the Mobile Experience

by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about the mobile experience, since your development is done on a desktop computer or laptop. This is a big mistake when most of your users are going to be viewing the website on a mobile device. As your...

Attention All Attention-Seekers!

By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of most businesses. The way we do this is through advertising, word-of-mouth, and the most important of all, referral. Today, acquisition through advertising may be the most difficult of all. Why? The proliferation of messaging is staggering.  Just how...

The Power of Kindness in the Workplace

by Kelsey Hertz, Account Coordinator Small acts of kindness in the workplace lead to a workplace culture of support and increased productivity. With these “good vibes” comes appreciation from current employees, a spike in interest/job applications in future employees and a higher job satisfaction, which turns into lower turnover rates. Creating a workplace culture of kindness is...

Linzer Cookies

By Michael Fruchtman, CFO 2/3 cup almonds1/4 teaspoon ground cinnamon1/2 cup packed light brown sugar1 cup unsalted butter, room temperature2 1/2 cups all purpose flour, spooned and leveled1 large egg1/2 teaspoon baking powder1 teaspoon pure vanilla extract1/2 teaspoon kosher salt1 tablespoon powdered sugar, for dusting1 12 ounce jar seedless raspberry preserves Preheat the oven to 350.  Spread...

The New Customer Service Tool

by Erin Cole, Social Media Marketing Manager How many times have you found yourself in a lengthy and frustrating process when receiving or facilitating customer service? Not any more. While traditional customer service methods aren’t bad, there are always new methods to meet your customers where they are. Social media has become a primary source of connecting with...

Your 2023 Resolution? Be a Goal-Getter!

By Angie Ash, EVP As a side-hustle fitness instructor, I see A LOT of people I like to call “resolutionists” show up at the gym at the beginning of every year. They’re fueled by all the best intentions - losing weight, gaining endurance and speed, and building lean muscle. They usually start with the pedal to the...

sustainable engagement rings

Sustainability Takes Precedence in 2023

by Ashley Buckowing, Graphic Designer 2020 taught us many lessons, with one of the most important being sustainability and eco-friendly businesses. The importance of sustainability has only increased since then, and in 2023, the topic is rising to new heights.  People are more conscious, now more than ever, of the ethics behind the products they are buying. Consumers...