by Shane O'neill, CMO Let's dive into the digital landscape of engagement ring shopping and uncover how young couples are utilizing specific online media channels in their search for their perfect symbol of everlasting love. Social media platforms like Instagram and Pinterest have emerged as important players in shaping today's engagement ring shopping trends. According to recent surveys,...
by Ashley Buckowing, Art Director Join us in welcoming Daniel Diamonds to the Fruchtman team! They have recently reopened under new ownership and are proud to partner with us to help them sparkle anew. With our strategic expertise and their unparalleled creations, we are excited to elevate Daniel Diamonds to even greater heights, ensuring its legacy continues...
by Hannah Hoyer, Social Media Marketing Manager Planning a Cinco de Mayo celebration? This recipe will have everyone going back for mas! 1 - 4 lb. boneless pork shoulder (Boston Butt) (or 5 lb. bone-in)1 onion, chopped1 jalapeno, deseeded, chopped ((or more if you like spice!))4 garlic cloves, minced1 cup orange juicefresh cilantro for garnish (if desired)Rub1 tbsp...
by Ryan Leisure, Senior Web Manager Optimizing and naming images for SEO on a jeweler website is crucial for enhancing visibility and driving traffic. Here's a concise guide to doing it effectively: Choose High-Quality Images: Select visually appealing, high-resolution images that showcase your jewelry products in the best light. Ensure images are clear, well-lit, and...
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001 for the US Army and was resurrected in 2023. Sometimes a great campaign is just a great campaign. According to Secretary of the Army Christine Wormuth, it was created to “communicate to a new generation of Americans to...
by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative, and engaging content is essential to attract, educate, and convert potential customers. Storytelling. Weave captivating stories around your jewelry pieces, highlighting their unique features, craftsmanship, and the emotions they evoke. Educational Value. Empower your audience...
by Samantha Cialdella, Account Coordinator Although I am not much of a chef, when I found out crab cakes are one of my boyfriend’s favorite foods, I had to give it a go! This recipe seems intimidating, but trust me, if I can make these successfully, so can you. These crab cakes don’t have much filler, so you...
by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on social media platforms such as TikTok, Facebook/Instagram Reels, and YouTube marks a transformative shift in engagement strategies. These platforms offer jewelers an unparalleled opportunity to highlight their craftsmanship, narrate their brand's story, and present their products in...
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s business tagline because they wanted to be known for something deeper than just a jewelry store. Not only can it be profitable to try something new, but endlessly beneficial if the tagline catches on. So take a moment...
by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since the leaves started changing colors. This tasty treat combines two summer staples - s’mores and grilling - to give you a taste of summer any time of the year. Don’t have a grill or don’t want to...