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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Why we buy.

By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo, an advertising platform for the open internet, called Why We Buy – Consumer Behavior & Loyalty in the Age of Infinite Options included some interesting content. Some of the findings are common sense. Others might surprise you....

Understanding The Instagram Algorithm

By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses the platform! The endless question is how do you get to get it to work in your favor? Here are some tips to focus on when posting and when using Instagram. 1. Post more often. 2.Post video. Video consumption on...

Chopped Salad

By Angie Ash, Executive Vice President Warmer weather means lightened up recipes. When you’re looking for a light and refreshing salad that whips up easily, try this one! Ingredients: 1/3 cup feta cheese 2 tablespoons olive oil 1 tablespoon lemon juice 1 tablespoon water 1 tablespoon dill 1 garlic clove salt and pepper 1 can chickpeas, drained 2 stalks celery, chopped 1/3 cup frozen peas 1/3 cup toasted sliced...

Facebook Advertising vs. Google Ads

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google or Facebook?" The short answer is that they both serve two different types of consumers; those in-market and those who might not be. As with any marketing, it starts with a plan.   [embed]https://youtu.be/hBVbN5hVmuM[/embed]...

For Me, From Me

By Ellen Fruchtman, President Created by Fruchtman Marketing, The Diamond Producers Association recently launched the For Me, From Me campaign marketing portal for their retail partners. Within the portal, you’ll be able to do everything from ordering customized marketing materials to downloading or ordering social and traditional assets. Find out more by visiting shop.diamondproducers.com....

Best Ever Leftover Steak Sandwich

By Michael Fruchtman, CFO Ingredients: -leftover steak -1/4 cup sour cream -1 tablespoon horseradish -1 large onion -extra virgin olive oil -2 teaspoons brown sugar -ciabatta rolls -garlic salt -garlic powder -Monterey jack cheese, thinly sliced Directions: Thinly slice steak against the grain into strips.  Allow steak to come to room temperature. In a small bowl, mix the sour cream and horseradish until smooth.  Set aside. Slice onion into rings about 1/2 inch...

Mom’s No Stereotype

By Angie Ash, Executive Vice President Today’s moms don’t fit outdated stereotypes. They are certainly complex. They raise children and lead meetings. They balance checkbooks alongside bags of groceries. They may be moms to one and stepmoms to another. But an overlooked fact is that many are also your self-purchasing female with the means to buy fine jewelry...

Video Is The Hottest Trend

By Shane O'Neill, Vice President Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on social can generate up to 1,200% more shares than static images or text. In addition, 9 out of 10 brands have reported a significant lift in brand recall when using 6 second bumper ads on YouTube. If...

Banana Pecan Bread

By Kelsi Roth, Graphic Designer Super simple and easily customizable banana bread! Use more or less sugar for different sweetness, add another banana for extra banana flavor, and try out different nuts or berries in the batter. Ingredients 2 ripe bananas ⅓ cup melted butter 1 teaspoon baking soda ¼ teaspoon salt ½ teaspoon cinnamon Heaping ½ cup sugar 1 egg, beaten 1 teaspoon vanilla...

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