After 18 years, we’re thrilled to announce Shane O’Neill as Chief Marketing Officer at Fruchtman Marketing. Within this position, Shane will lead: Analytical tasks, such as budgeting and market research on new marketing opportunities Marketing strategies to support the company’s overall strategies and objectives Direction of creative tasks, such as design, advertising, and promotions Interpersonal tasks,...
by Angie Ash, EVP Pardon the headline, but seemingly, in the blink of an eye, here we are with 4th quarter in our periphery. It honestly feels like a switch has been flicked sometimes. The kids go back to school and the temperatures drop by twenty degrees, signaling a hard stop to summer. Some, like me, want...
by Pat Giammarco, SEO Specialist SEO and User Experience (UX) are interwoven facets of effective digital marketing. Prioritizing both ensures not only that your jewelry website ranks well in search results but also delivers a seamless experience to visitors. A harmonious blend of SEO and UX can significantly amplify website traffic, engagement, and conversions (i.e. sales, newsletter opt-ins,...
by Ashley Buckowing, Graphic Designer I don’t know about you, but if loving the Zuppa from Olive Garden is basic, I don’t want to be unique. This recipe is the perfect soup for Fall! Plus, there are also slow cooker and pressure cooker options for easier prep. 1 pound ground Italian sausage3 garlic cloves, minced1 medium white onion,...
We’re thrilled to announce a new addition to our team, Hannah Hoyer. Hannah will act as our Social Marketing Manager and her creativity and organizational skills will be wonderful assets to our agency! Here are a few fun facts from Hannah: What I love about social media: Social media bridges geographical boundaries, allowing people from all corners...
by Abbey Ellis, Account Coordinator Many people cannot wait for the weather to cool down and for fall to start… I am not one of those people. Summer is my favorite season and I will hold onto it for as long as possible. If you can relate, here’s a summery cocktail to help us hold onto the...
by Ashley Buckowing, Graphic Designer As we round the corner into fall, it’s time to start thinking about cold-weather styles and accessories. I’m here to submit a long-overlooked elegant staple: the pearl. To anyone who knows me, my advocacy here would be surprising, as pearls have never been my favorite. However, with a little luxe metal and...
by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world, keeping your brand on point is crucial. At the heart of your brand's identity lies your logo, and if it's looking a bit tired or no longer fits your vibe, it might be time for a makeover. Why Your...
by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll. I spent much of my childhood collecting new outfits, cars, Dream Houses (oh my!) and even the motorized lifesize Barbie Jeep was my go-to ride. But that little girl grew up and learned a thing or two...
by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his marketing prowess. His bravery. His willingness to take a position on an issue we all know is right for the jewelry business. Yes, Steven Singer is large enough that he can scream it from the mountain tops...