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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Author: Team-Fruchtman

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Create a Marketing Machine with a Blog

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...

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By the time I got to Woodstock…

By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time I got to Woodstock, it really was half a million strong. A different time. And the memories are most certainly faded. Woodstock was not only a celebration of peace, love and music, but it was also the...

Pancake Bread

By Angie Ash, Executive Vice President A Trader Joe’s top seller, this recipe makes it easy for you to replicate its delicious perfection. Indulge in the yum! Ingredients: Nonstick cooking spray, for the loaf pan Pinch ground cinnamon 1 stick plus 1 tablespoon (9 tablespoons) unsalted butter, at room temperature, plus more for serving 2 cups plus 2 tablespoons all-purpose flour 1 cup...

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The Story of a Taco and Big Business

By Ellen Fruchtman, President Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form of a pop-up hotel. Transforming a Palm Springs hotel, the Taco Bell hotel features a limited amount of rooms for a limited time in August – all inspired by, yes, you got it,...

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Stuff You’ll Love

by Angie Ash, Executive Vice President Ironically, WE almost missed The Atlanta Jewelry Show, thanks to a continually delayed and then canceled flight. Thanks, Delta! Thankfully, we were able to reschedule our Friday sessions and present them on Saturday. If you weren’t at the show, no worries. All of our presentations are available here for you to read...

Cherry Lemonade with straw on wooden table

Fresh Squeezed Cherry Lemonade for One

by Charles Pobee-Mensah, Director of Digital Marketing August is one of the hottest months of the year. Why not cool down in style with a cherry lemonade? Don’t get stuck in the trap of thinking that you can only make fresh lemonade when there’s a party. A bag of lemons will last you 3-4 weeks in the...

strawberry shortcake

Strawberry Shortcake

by Ellen Fruchtman, President If it’s summer, it’s Strawberry Shortcake time! And, this recipe is easy and delicious… Strawberries • 6–7 cups quartered strawberries • 1/4 cup + 2 tablespoons sugar, divided • 1 teaspoon pure vanilla extract Whipped Cream • 1 cup (240ml) heavy cream OR feel free to use Cool Whip Biscuits • 3 cups all-purpose flour • 1/4 cup granulated sugar • 2 tablespoons...

Millennial Priorities

by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry, I got some answers that may lend you a little insight. Recently, I went around our office and talked to the ladies of our mainly millennial staff, asking them questions about jewelry, what they like, and what they...