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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

You Lost a Big Brand. Now What?

by Angie Ash, EVP When retailers gain partnerships with big brands, the proverbial roller coaster ride that ensues is surely more thrilling than scary. Your clientele changes from the merely upscale customer to the one with an abundance of money to spare. You know, the ones that don’t bat an eye when it comes to purchasing something...

We’re Growing!

by Ashley Bowen, Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us! Chelsea Schroeder joins us as an Account Coordinator. She is a graduate of Bowling Green State University with a Bachelor of Arts & Sciences degree in Journalism and a Public Relations specialization, along with a minor...

Creamy Sun-Dried Tomato-Tortellini Soup

by Chelsea Schroeder, Account Coordinator As the leaves start to change and the cool air sweeps in, now is the perfect time to cozy up with a bowl of hearty and delicious soup. With the crisp touch of toasted bread on the side and a sprinkle of parmesan cheese on top, you will find yourself falling in...

Television Commercials are Back

by Shane O'Neill, Vice President The past decade has seen traditional “television commercials” take a back seat to the digital realm of social media, Google Ads, and YouTube advertising. Production costs and the somewhat antiquated traditional cable buys certainly helped push advertisers to the less expensive, more data-driven digital options. It’s true that digital advertising provides additional...

Best Times to Post on Social 2021

by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to post across different social media platforms for organic engagement in 2021. The data collected over the last year shows significant changes to previous years, likely due to increased work-from-home options and significant unemployment. See more, including an...

Matzo Ball Soup

By Michael Fruchtman, CFO For the Chicken Stock1 4-5 lb chicken, cut into 8 pieces1 lb chicken wings, necks, and/or backs2 large yellow onions (unpeeled and quartered)6 celery stalks (cut into 1" pieces)4 large carrots (peeled, cut into 1" pieces)1 large parsnip (peeled, cut into 1" pieces)1 large shallot (quartered)1 head of garlic (halved crosswise)6 sprigs of...

How to Work With an Agency

By Ellen Fruchtman, President This isn’t about working with us. This article is about what you need to know about client/agency relationships. The best way to work and get what you want from any agency. The best way to keep the relationship flowing in the right direction. And yes, the quickest way to demoralize your agency. How to...

Birthdays Galore in September

By Ashley Bowen, Account Coordinator Did you know September has 9 out of the top 10 most common birthdays? Check out the list below. Do you know anyone with this birthday? Regardless, everyone loves to receive a birthday gift to celebrate, and your customers are no different. If you don’t have a program in place, we can...

Beef Stroganoff

by Shane O'Neill, Vice President Beef Stroganoff 2 - 2 ½ pounds Beef Sirloin (cut into strips 1/2 inch thick)1 stick buttersalt and pepper (to taste)4-6 green onions (chop only the whites)5 tablespoons flour1 beef Bouillon Cube (dissolved into one cup hot water)1 can Beef Consommé1 teaspoon dijon mustard1 6 ounce can mushrooms⅓ cup Sauterne Wine⅓ cup...