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Author: Team-Fruchtman

It’s All in the Type

As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more important than ever, regardless if it’s print or digital. It’s crucial to choose a font that is easy to read, otherwise your message will be lost. Below are five tips to ensure your marketing message is as...

Rubber? Meet Road.

By Ellen Fruchtman, President   Hear me out. Whenever I speak to a new prospect (or even existing clients), I always ask what’s their point of differentiation. Let’s face it. Unless you are carrying a brand no one else has in your city and is specifically being sought out, you all carry much of the same. Don’t take...

Focus on Clarity with Your Website

by Ryan Leisure, Senior Web Manager WHY?  Web users demand clarity. People have limited attention spans, and if your website is confusing, they will leave.   HOW? Start with your homepage. Take a fresh look at it and scan the full page. What stands out? What grabs your attention? What would you click next? When a new user lands...

Apple Gouda Stuffed Chicken

with Smoky Roasted Sweet Potatoes Source For Chicken2 10-ounce chicken breasts, boneless and skinless1.5 ounces gouda cheese, thinly sliced1/2 large apple, thinly sliced1 teaspoon olive oil1 teaspoon fresh thyme1/2 teaspoon salt1/2 teaspoon ground pepperFor Sweet Potatoes2 large sweet potatoes, peeled and diced1 tablespoon olive oil1/2 teaspoon smoked paprika1 teaspoon fresh thyme1/2 teaspoon sea salt Preheat the oven to 425°F.Spray...

How To Claim and Optimize Your Google My Business Page

By Pat Giammarco, SEO Specialist   Google My Business helps you appear in local online searches, making more people know of your presence. To ensure your Google My Business strategy is up-to-date, follow this checklist and check it regularly for any details that require attention: Go to Google and search for your business.  Claim your business.  Verify your listing.  ...

Your 5-Step Plan for Holiday Success

by Angie Ash, EVP   Yes, you, meaning even though we’re not quite halfway into September, your store needs to be thinking about the holidays NOW. To save you from overwhelm, I made a list and you can check it twice. It’s a 5-Step Plan you can incorporate into your next staff meeting. You have those, right? RIGHT??!  Step...

A New Addition

Kate Maller Jewelry, with two locations in Denver and Aspen, CO, has hired Fruchtman Marketing as their full-service marketing agency for their retail operations. As a designer, her exceptional jewelry is handmade in a sustainable manner in her Denver studio. Her retail stores also feature other emerging designers. The Kate Maller Denver location opened in 2019...

Chicago Pizza Crust

5 cups flour, all-purpose, 11-12%, preferably Ceresota1 3/4 cups water, cold3 tbsp lard2 1/2 tsp sea salt, fine1 3/4 tsp malt1 1/2 tsp (1 pack) yeast, instant and dry Add water, then yeast and whisk togetherAdd flour, then malt and begin to slowly mixAfter it begins to come together, give the bowl a scrape to get remnants...

An Apple a Day is a Nice Way to Play

By Shane O'Neill, Vice President By now, most of us are pretty familiar with the various types of digital media options available. From social media, paid search, retargeting to digital display and YouTube advertising and so on, most retailers are actively incorporating some or all into their marketing mix. Less obvious to most is the constantly evolving...