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Author: Team-Fruchtman

Acrylic star trophy

Best. Ever.

by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001 for the US Army and was resurrected in 2023. Sometimes a great campaign is just a great campaign. According to Secretary of the Army Christine Wormuth, it was created to “communicate to a new generation of Americans to...

Woman taking a picture of jewelry

The Jewel in the Crown of Digital Marketing

by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative, and engaging content is essential to attract, educate, and convert potential customers. Storytelling. Weave captivating stories around your jewelry pieces, highlighting their unique features, craftsmanship, and the emotions they evoke. Educational Value. Empower your audience...

Crab cakes

A Craving for Crab Cakes

by Samantha Cialdella, Account Coordinator Although I am not much of a chef, when I found out crab cakes are one of my boyfriend’s favorite foods, I had to give it a go! This recipe seems intimidating, but trust me, if I can make these successfully, so can you.  These crab cakes don’t have much filler, so you...

Women tries on ring

The Glittering Rise of Video Content: Social Media Strategies for Jewelers

by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on social media platforms such as TikTok, Facebook/Instagram Reels, and YouTube marks a transformative shift in engagement strategies. These platforms offer jewelers an unparalleled opportunity to highlight their craftsmanship, narrate their brand's story, and present their products in...

Yellow light bulb higher than the white light bulbs

Wait. What Store Was That?

by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable?  We recently updated a client’s business tagline because they wanted to be known for something deeper than just a jewelry store. Not only can it be profitable to try something new, but endlessly beneficial if the tagline catches on. So take a moment...

Marshmallows, chocolate and graham crackers

Grilled S’mores Sliders

by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since the leaves started changing colors. This tasty treat combines two summer staples - s’mores and grilling - to give you a taste of summer any time of the year. Don’t have a grill or don’t want to...

Aquamarine ring on seashell at the beach

Aquamarine: The Happiness Birthstone

by Samantha Cialdella, Account Coordinator Many of us are familiar with March’s birthstone, but if you aren’t, let me introduce you to Aquamarine. This light and beautiful stone boasts lovely green and blue hues and the stone is believed to keep the wearer calm and level-headed.  Additionally, Aquamarine symbolizes happiness and purity, so it’s no surprise that this...

Woman online shopping for jewelry

Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

by Shane O’Neill, CMO In an era where convenience reigns supreme, online shopping has become the go-to avenue for consumers seeking everything from groceries to gadgets. However, the jewelry industry has been slower to adapt to this digital landscape. Traditionally, purchasing jewelry has been an in-person experience, with customers browsing each piece under the glow of store...

Finding your identity

Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here's how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it's custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know...

honey bun cake with blueberries

Family-Approved Honey Bun Cake

by Sarah Roush, Graphic Designer & Digital Marketing Assistant My mother-in-law and I don’t always see eye-to-eye, but when it comes to this honey bun cake, we’re in 100% agreement. It is DELICIOUS! 1 yellow cake mix3/4 cup oil4 eggs8 ounces sour cream1 cup brown sugar3 tbsp cinnamon2 cups powdered sugar4 tbsp milk3 tbsp vanilla extract Mix...