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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Age of the Cookie Cutters

By Shane O'Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...

Impact Your Profitability with Social Responsibility

By Shannon Joyce, Account Coordinator  In today’s competitive market, it is important to go above and beyond to attract the ideal consumer. Many consumers, specifically millennials, do plenty of research before making any significant purchase. Something that is becoming increasingly important to many shoppers is that the business is socially and ethically responsible. There are several ways...

Chicken Pot Pie

By Ashley Bowen, Account Coordinator This comfort food is a great option any time of the year, although it’s particularly nice for those chilly winter nights.   Ingredients 1 pound skinless, boneless chicken breast halves - cubed 1 cup sliced carrots 1 cup frozen green peas 1/2 cup sliced celery 1/3 cup butter 1/3 cup chopped onion 1/3...

Unsubscribing to Bad Email Practices

by Angie Ash, Executive Vice President Toward the end of 2018, as I was going through my morning email, it struck me how much “junk” email I had been accumulating. Not spam, these were emails I had opted into receiving, some delusional, like the notion that someday I’ll actually win HGTV’s dream house giveaway. (Insert loud laughter...

Greek Feta Dip

By Shannon Joyce, Account Coordinator  This recipe is a great complement to classic hummus, and is a quick and easy treat! Ingredients 12 ounces feta cheese 1 cup Greek yogurt 1 8-ounce block cream cheese, softened 1/4 cup extra-virgin olive oil, plus more for drizzling Juice and zest of 1 lemon Kosher salt Pinch crushed red pepper flakes 2 tablespoons freshly chopped dill, plus more for garnish 1/2 cup...

The digital advertising medium you need in your arsenal.

By Ashley Bowman, Account Coordinator  Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...

Artichoke Squares

By Ellen Fruchtman, President An appetizer that's delicious for any gathering! Ingredients: 1 cup cheddar cheese 1/4 cup fresh parsley leaves 1 medium onion 1 glove garlic 2 jars marinated artichoke hearts (in oil) 1/4 cup bread crumbs 4 eggs 1/4 teaspoon salt 1/8 teaspoon pepper 1/8 teaspoon oregano Dash of Tabasco (optional) Directions: Using your food processor, start by shredding your cheese and set aside (or use pew-shredded cheese). Insert your steel blade...

Are you willing to share?

By Ellen Fruchtman, President Like it or not, the “share economy” is here.  In fashion, it started with online companies like Rent the Runway and Bag, Borrow and Steal.  Now there is Tulerie, a rental company that allows people to borrow fashion and accessories from one another. Think about how we share everything from rides (Uber and...