By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo, an advertising platform for the open internet, called Why We Buy – Consumer Behavior & Loyalty in the Age of Infinite Options included some interesting content. Some of the findings are common sense. Others might surprise you....
By Ellen Fruchtman, President Elleard Hefferin Fine Jewelers has joined Fruchtman Marketing as a new full-service client and we couldn’t be more excited! Located in the affluent suburb of Clayton, MO (right outside of St. Louis), Fruchtman Marketing has been hired to develop a new strategy for the company to include both traditional and digital tactics. To...
By Angie Ash, Executive Vice President Years ago, before the Internet, business and product reviews weren’t necessarily relevant to a company’s success or failure. If a company disappointed a customer, a phone call was likely placed, or a letter mailed to voice displeasure. When a customer was extremely thrilled with a product or service, there may also...
By Shane O'Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...
By Shane O'Neill, Vice President The 2008 financial crisis was an event we could all do without again. Some businesses never made it out alive and others are still recovering. Proceeding with caution, preserving capital and waiting it out were the prevailing attitudes. The first thing to get cut was marketing, yet that knee-jerk reaction, in most...
By Shannon Joyce, Account Manager Marketing is an ever-evolving and adapting concept. However, as we move into the holiday season, and into the new year, it has become very clear that one relatively new trend is here to stay. Content marketing is becoming increasingly important for businesses to understand and utilize, in order to ensure they are...
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine, Trace Shelton, to talk digital marketing. They covered everything from how digital media relates to traditional media, paid search vs. organic search, and budgeting. Watch it here. ...
by Angie Ash, Executive Vice President Marketing Campaigns are like Ice Cream Flavors. At Fruchtman, we’re in the midst of testing out the capabilities our project management software offers. We decided one of the tests should be fun, because who really looks forward to testing out software capabilities, right? Someone on our team threw out the idea of...
by Angie Ash, Executive Vice President Our birthday card program is getting raves. Is your store running our birthday card program? Here’s what Frank Adams has to say! “We are already having such wonderful success with the program. The other day someone came in and placed a $12,000 stack ring order and then pulled out her birthday card. We...
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important to note that some rules of advertising remain the differentiator of what makes one business successful versus another. Like it or not, advertising is still the great influencer and persuader. And, if it didn’t work, US companies...