As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more important than ever, regardless if it’s print or digital. It’s crucial to choose a font that is easy to read, otherwise your message will be lost. Below are five tips to ensure your marketing message is as...
By Pat Giammarco, SEO Specialist Google My Business helps you appear in local online searches, making more people know of your presence. To ensure your Google My Business strategy is up-to-date, follow this checklist and check it regularly for any details that require attention: Go to Google and search for your business. Claim your business. Verify your listing. ...
With the world in a state of growing environmental issues, there has been a call to action for companies that produce environmentally unfriendly products to turn to greener solutions. Just about every industry under the ozone has jumped onto the bandwagon of being allies to the environment. While many proclaim to the public of their greener...
By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not sure what you believe, but I have yet to find a person who doesn’t feel the pinch. We can beat around the bush and hear any explanation, but the “R” word is looming and we need to...
2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to the next level in the new year. Within the next few weeks, Fruchtman will begin planning for 2023. New objectives, exciting opportunities, and fresh ideas. Developing a strategy for your business is key to meeting your objectives...
We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of text messages all the way to smart speakers saving items on our Amazon wishlists. This has become a growing advancement in almost every corner of our lives. How may this be beneficial from a business standpoint?...
What to do. What to do. Is television part of your media mix? Make sure you understand the new media landscape. The Complex Television Media Buy When I began my advertising career there were 3 networks. Sounds crazy, right? Today, the landscape is far more complicated and although the majority of Americans are still spending time watching network TV...
By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...
By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s more of a journey. A customer’s journey. It’s a long and winding road. All you have to do is think about your own purchasing decisions. The journey you take when you are considering making a large purchase...
Today is National Mom and Pop Business Owners Day! The day was first celebrated back in 1939 by Rick and Margie Segel, whose parents owned a hat business, and it continues today. Amazon may offer convenience, but the dedication, personal service, and commitment to supporting local communities are unmatched by small businesses. For fine jewelry retailers,...