by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll. I spent much of my childhood collecting new outfits, cars, Dream Houses (oh my!) and even the motorized lifesize Barbie Jeep was my go-to ride. But that little girl grew up and learned a thing or two...
by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his marketing prowess. His bravery. His willingness to take a position on an issue we all know is right for the jewelry business. Yes, Steven Singer is large enough that he can scream it from the mountain tops...
By Angie Ash, EVP As a side-hustle fitness instructor, I see A LOT of people I like to call “resolutionists” show up at the gym at the beginning of every year. They’re fueled by all the best intentions - losing weight, gaining endurance and speed, and building lean muscle. They usually start with the pedal to the...
by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly pop up. Sometimes these tweaks or requests don’t really benefit the objective and, in some cases, might be an obstruction to overall quality or effectiveness. In the agency/marketing world none rise higher than “Make the Logo Bigger”....
Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing. Make sure the following are all true for your website: Utilizes fonts that are easy to read Contains high quality, impactful images Sticks to a limited color scheme Drives towards a clear call to action Avoids clutter...
As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more important than ever, regardless if it’s print or digital. It’s crucial to choose a font that is easy to read, otherwise your message will be lost. Below are five tips to ensure your marketing message is as...
By Pat Giammarco, SEO Specialist Google My Business helps you appear in local online searches, making more people know of your presence. To ensure your Google My Business strategy is up-to-date, follow this checklist and check it regularly for any details that require attention: Go to Google and search for your business. Claim your business. Verify your listing. ...
With the world in a state of growing environmental issues, there has been a call to action for companies that produce environmentally unfriendly products to turn to greener solutions. Just about every industry under the ozone has jumped onto the bandwagon of being allies to the environment. While many proclaim to the public of their greener...
By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not sure what you believe, but I have yet to find a person who doesn’t feel the pinch. We can beat around the bush and hear any explanation, but the “R” word is looming and we need to...
2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to the next level in the new year. Within the next few weeks, Fruchtman will begin planning for 2023. New objectives, exciting opportunities, and fresh ideas. Developing a strategy for your business is key to meeting your objectives...