By Shane O'Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...
By Shane O'Neill, Vice President The 2008 financial crisis was an event we could all do without again. Some businesses never made it out alive and others are still recovering. Proceeding with caution, preserving capital and waiting it out were the prevailing attitudes. The first thing to get cut was marketing, yet that knee-jerk reaction, in most...
By Shannon Joyce, Account Manager Marketing is an ever-evolving and adapting concept. However, as we move into the holiday season, and into the new year, it has become very clear that one relatively new trend is here to stay. Content marketing is becoming increasingly important for businesses to understand and utilize, in order to ensure they are...
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine, Trace Shelton, to talk digital marketing. They covered everything from how digital media relates to traditional media, paid search vs. organic search, and budgeting. Watch it here. ...
by Angie Ash, Executive Vice President Marketing Campaigns are like Ice Cream Flavors. At Fruchtman, we’re in the midst of testing out the capabilities our project management software offers. We decided one of the tests should be fun, because who really looks forward to testing out software capabilities, right? Someone on our team threw out the idea of...
by Angie Ash, Executive Vice President Our birthday card program is getting raves. Is your store running our birthday card program? Here’s what Frank Adams has to say! “We are already having such wonderful success with the program. The other day someone came in and placed a $12,000 stack ring order and then pulled out her birthday card. We...
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important to note that some rules of advertising remain the differentiator of what makes one business successful versus another. Like it or not, advertising is still the great influencer and persuader. And, if it didn’t work, US companies...
by Ellen Fruchtman, President It’s no surprise to anyone that people love streaming services. Amazon Prime Video, Netflix, and Hulu are growing exponentially. What people don’t love is watching commercials. What they don’t love is being “sold” to. Streaming platforms like Netflix or Hulu replace most of their commercial revenues within show blocks by charging subscriptions. Watch...
by Shane O'Neill, Vice President INSTORE® partners with the Jewelry Marketing Experts, Fruchtman Marketing, to form INSTORE Marketing Services. Read more here....
by Michael Fruchtman, CEO/CFO Just a few facts on Marketing you might want to keep in mind… The average content length for a page that ranks in the top 10 position is 2000 words. If a post is greater than 1500 words, it receives 68.1% more tweets and 22.6% more Facebook likes. Try to put in images because they get...