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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Content Strategy on blue background

Did You Know? – Content Marketing

by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...

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Holiday Tips!

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is fast approaching. If you’re looking to make the holidays a little more profitable (and who isn’t?), here are some simple ideas you should be employing. Some seem rather elementary, but they work. 1. Make sure you have a plan. We have seen...

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Did You Know

by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate a Times Square takeover to promote Broadway’s Harry Potter and the Cursed Child expansion to new international markets and its new tagline, “Sometimes, Darkness Comes From Unexpected Places.” Developed and produced by agency AKA, the project required the cooperation of eight...

The Online Strategy That Everyone’s Missing

by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the way we operate in society. As a result, businesses have flocked to the new ways of doing business. If you ran traditional ads, now you run online ads. If you sent physical mail, now you send email....

Cannabis Leaf in Sun

Can Cannabis be Couture?

by Ellen Fruchtman, President With the Cannabis market growing, one fashion branding guru has decided to bring her expertise to the industry. After an illustrious 20-year career in advertising and branding in fashion, Ann Skalski was drawn to Double Barrel. Double Barrel is the world’s first dual-chamber oil vaporizer. It’s also a stylish knuckle ring which allows...

Person Using Mobile Social Media

Being Human in a Digital World

by Kristy Cartmell, Graphic Designer Social media allows for marketing unlike any other platform. Because it is a more personal form of communication, your posts and ads should be, too. The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find anywhere else, so be sure to utilize...

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Create a Marketing Machine with a Blog

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...

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By the time I got to Woodstock…

By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time I got to Woodstock, it really was half a million strong. A different time. And the memories are most certainly faded. Woodstock was not only a celebration of peace, love and music, but it was also the...