Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Guest Post

couple looking at laptop together

No New Normal

By Guest Columnist Lori Dixon, Ph.D., Great Lakes Marketing Research Consumers got a taste of having more power over place and time, and they will not easily go back to their old ways. There is not going to be a new normal.  Normal implies:  conforming to a standard, usual, typical, or expected. Ha! We are smart enough to...

Navigating Crisis, Opportunity, Culture and Growth

By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry are undeniably massive. We are not new to overwhelming challenges though, and even in the most difficult of times, people still get engaged, get married, have babies, and celebrate significant occasions and achievements. Adversity often makes those moments...

Young woman is buying a watch at the shopping mall

Is it time to reinvigorate the retail experience? You bet.

by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail operations. Whether your customers are buying online or just educating themselves, your customers have been “Amazoned.” In a recent survey of 1,000 adults, it was found that the vast majority researched online or read product reviews before they even went into...