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Jewelry Marketing Tag

The Jewelry Category That’s On Fire

By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody thinks is interesting, sexy, or worth more than a second glance, and find what’s “wrong” with it. Then they create a new brand in that same category that’s fresh, different, and makes consumers not only say, “what...

8 Jewelry Trends to Watch For in 2023

By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best designs possible. However, it’s also important that the pieces being featured are on-trend and eye-catching so that consumers naturally stop in their tracks (or scroll, rather…) The days of minimalist rings and dainty necklaces are over. This year,...

Attention All Attention-Seekers!

By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of most businesses. The way we do this is through advertising, word-of-mouth, and the most important of all, referral. Today, acquisition through advertising may be the most difficult of all. Why? The proliferation of messaging is staggering.  Just how...

5 Fundamental Holiday Tips

By Ellen Fruchtman, President It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful season. And while the days will hopefully be busy, it’s easy to forget some important fundamentals to ensure the success carries into 2023 and beyond. Here are a few: Staff Training and Incentives. Over...

The Reasons for This Earlier Holiday Season

By Angie Ash, EVP   I’m the kind of gal who likes to enjoy seasons and holidays as they come. You know, take a nice hike in a park to breathe in that fresh fall air, hear the crunchy leaves under my boots, and sip some hot cider, possibly with a little something *extra* in it. So when...

The Importance of Shopify and Ecommerce

While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and purchase your products on the spot is a game changer.  And that's where e-commerce enabled Shopify shines! Aside from boosting sales, Shopify also boasts over 6,000 integrations for your site, defends against hackers and keeps your site...

Anticipating the 2022 Holiday Season

As we venture our way into the start of the holiday season, all spectrums of retailers are wondering how to tackle marketing in the current economic environment that will appeal to consumers.  First, be aware of today’s challenges. The past couple of years have brought their own obstacles, thanks to a global pandemic and re-learning how to...

Rubber? Meet Road.

By Ellen Fruchtman, President   Hear me out. Whenever I speak to a new prospect (or even existing clients), I always ask what’s their point of differentiation. Let’s face it. Unless you are carrying a brand no one else has in your city and is specifically being sought out, you all carry much of the same. Don’t take...

Your 5-Step Plan for Holiday Success

by Angie Ash, EVP   Yes, you, meaning even though we’re not quite halfway into September, your store needs to be thinking about the holidays NOW. To save you from overwhelm, I made a list and you can check it twice. It’s a 5-Step Plan you can incorporate into your next staff meeting. You have those, right? RIGHT??!  Step...

A New Addition

Kate Maller Jewelry, with two locations in Denver and Aspen, CO, has hired Fruchtman Marketing as their full-service marketing agency for their retail operations. As a designer, her exceptional jewelry is handmade in a sustainable manner in her Denver studio. Her retail stores also feature other emerging designers. The Kate Maller Denver location opened in 2019...