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Jewelry Marketing Tag

Should I Stay or Should I Go?

by Angie Ash, EVP Well, here we are with another JCK show under our belts. After going to this show for years and years, can I get an amen that there’s no place like home once the whirlwind of Vegas comes to its final stop? Dorothy definitely got that right. Every year, as exhibitors, we approach the JCK...

Kendra Scott Unveils Lab-Grown Engagement Ring Collection

National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches. The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity. A recent Fruchtman Marketing report noted that as the cost of living...

5 Predictions for Jewelry Retail in the Second Half of 2022

New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is on the way. In its latest “State of Jewelry Retail” report, Fruchtman Marketing outlines its expectations for the second half of the year. “With all the turmoil in the news, including rising interest rates, inflation and the state of the...

Get Your Store Ready for Mother’s Day

Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with Jimmy DeGroot to talk about the ins and outs of getting your store prepared for the business, whether that be marketing, inventory, events to bring in more people, and even how to train your staff for...

The Customer Journey

By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s more of a journey. A customer’s journey. It’s a long and winding road. All you have to do is think about your own purchasing decisions. The journey you take when you are considering making a large purchase...

Feeling the Pinch

By Angie Ash, EVP It’s not hard to see the effects of inflation as we know it “at the moment” when we fill up our gas tanks and go to the grocery store. At $4.00+ at the low end for a gallon of gas and $11.00 a pound for quality smoked ham, for example, the proof is...

Fearful or Foolish?

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers was Milton Pedraza, CEO of the Luxury Institute who proceeded to talk about too many items to mention, but one brief subject matter became the impetus for this article: Fear. The fear of doing something different. The...

For Love or Money?

By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly interesting conversations with our retail jewelers. This year, a lot of chatter was on the topic of lab-grown diamonds. Just a few years ago, LGDs were the new kids on the block at JCK at the Pure...

Top 4 Jewelry Trends for 2022

By Chelsea Schroeder, Account Coordinator As we head into 2022, you may be on the hunt to elevate your wardrobe game with a fresh new look. Sometimes, a little sparkle can go a long way, and all you need is the right piece of jewelry to create a whole new vibe! You can turn a basic outfit...

Jewelers, Take These Three Vows In 2022

By Angie Ash, Executive Vice President  The starting gun to the holiday shopping frenzy has blasted and, as retail jewelers, you know the coming weeks are going to be a sprint to Christmas. Once you’ve reached the finish line, nobody will want a very large glass of wine and fuzzy slippers more than you. But, before you’re...