As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more important than ever, regardless if it’s print or digital. It’s crucial to choose a font that is easy to read, otherwise your message will be lost. Below are five tips to ensure your marketing message is as...
by Angie Ash, EVP Look, well, anywhere, and you’ll see companies clearly working hard to reflect diversity in their marketing. But are they doing it right? Meaning, is it resonating with their customers and prospective customers? If you’ve been making an effort to show diversity in your marketing too, below are some reasons it may be falling flat...
With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign Ad Scorecard just completed an analysis showing spending levels currently just over $2.1 billion prior to the November midterm elections. Yes, billion, with U.S. Senate races leading the charge. This includes spending in TV, radio, and tracked...
By Angie Ash, EVP Some schools are going 100% virtual this fall while others are a classroom and online hybrid. More states are mandating masks to walk into any place of business, and the virus isn’t dying down this summer as we all hoped. Restaurants are still struggling, evident by all the banners and signs posted that...
by Shane O'Neill, Vice President Have you been an active advertiser in Google Adwords Since January 1 of this year? If so, Google is providing ad credits that will be available to use later this year! Advertisers and Partner agencies should see credits appear in their accounts in the coming months. While more details will come, you...
by Charles Pobee-Mensah, Director of Digital Marketing A jeweler who takes digital marketing seriously has probably run Facebook ads. They’ve probably run search ads on Google and possibly Bing. They may have tried display ads or dipped their toes into geofencing or YouTube ads. And when it comes to audio, they may have even tried running ads...
by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate a Times Square takeover to promote Broadway’s Harry Potter and the Cursed Child expansion to new international markets and its new tagline, “Sometimes, Darkness Comes From Unexpected Places.” Developed and produced by agency AKA, the project required the cooperation of eight...
by Charles Pobee-Mensah, Director of Digital Marketing Did you know that according to one study, almost 60% of people don’t recognize Google Paid Ads when they see them? That means that many people are going to treat your free “organic” search result no different than they’d treat one that you paid for. But when you pay for ads...
Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to point out the continued necessity...
Tag Heuer jumps into the Luxury Smartwatch category. Although smartwatches still haven't taken the world by storm, it's clear that wearable tech is trending. What do you think? Would you add to your Tag Heuer lineup? Read more here....