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Advertising Tag

Getting Diversity in Marketing Right

by Angie Ash, EVP Look, well, anywhere, and you’ll see companies clearly working hard to reflect diversity in their marketing. But are they doing it right? Meaning, is it resonating with their customers and prospective customers?  If you’ve been making an effort to show diversity in your marketing too, below are some reasons it may be falling flat...

Midterm Mania

With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign Ad Scorecard just completed an analysis showing spending levels currently just over $2.1 billion prior to the November midterm elections. Yes, billion, with U.S. Senate races leading the charge. This includes spending in TV, radio, and tracked...

Don’t You Forget About Me

By Angie Ash, EVP Some schools are going 100% virtual this fall while others are a classroom and online hybrid. More states are mandating masks to walk into any place of business, and the virus isn’t dying down this summer as we all hoped. Restaurants are still struggling, evident by all the banners and signs posted that...

Google Ads

by Shane O'Neill, Vice President Have you been an active advertiser in Google Adwords Since January 1 of this year? If so, Google is providing ad credits that will be available to use later this year! Advertisers and Partner agencies should see credits appear in their accounts in the coming months. While more details will come, you...

harry-potter-cursed-child-poster-2019_web

Did You Know

by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate a Times Square takeover to promote Broadway’s Harry Potter and the Cursed Child expansion to new international markets and its new tagline, “Sometimes, Darkness Comes From Unexpected Places.” Developed and produced by agency AKA, the project required the cooperation of eight...