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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Hashtag

Do I Really Need Hashtags?

by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached a point where you wonder, “I have no idea what hashtags to use, why do I even bother with them?” It sounds unlikely that anyone would be searching for a #SuperSpecificThing, right? Well, according to recent Instagram...

July 1, 2019
Team-Fruchtman
The Buzz
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National Diamond Council

Podcast: How to Succeed at Social Media

  How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there similarities between social media and traditional media you need to know about?   Our special guest is Shane O'Neil is the Vice President of Fruchtman Marketing. Shane answers these and many more vital marketing questions…...

April 29, 2019
Team-Fruchtman
Digital Marketing
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Understanding The Instagram Algorithm

By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses the platform! The endless question is how do you get to get it to work in your favor? Here are some tips to focus on when posting and when using Instagram. 1. Post more often. 2.Post video. Video consumption on...

April 22, 2019
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Digital Marketing, The Buzz
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first screen

What About the First Screen?

by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to...

November 20, 2017
Team-Fruchtman
Digital Marketing, Main
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More Business Tools For Instagram

Instagram has captured the attention of consumers and businesses alike. And as new features continue to develop, it’s obvious that Facebook is trying to reach parity between the platforms for advertisers. It’s no surprise, given the revenue that advertising brings in for the unshakable social media giant; and it comes with a big sigh of relief...

June 13, 2016
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Department Article
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Instagram’s New App “Boomerang”

Instagram is aiming to take up more space on our mobile devices with their new video app, Boomerang. And the good news is, you’ll find it far easier to use than indigenous Australian tool-gone-fad-toy that we all know and love – or hated, if you’re anything like me. This new app (developed by Instagram, but it’s not...

November 2, 2015
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Stuff You'll Love
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The Big Three: Social Channels for a Focused Strategy

As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...

May 22, 2015
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Main
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