How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there similarities between social media and traditional media you need to know about? Our special guest is Shane O'Neil is the Vice President of Fruchtman Marketing. Shane answers these and many more vital marketing questions…...
By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses the platform! The endless question is how do you get to get it to work in your favor? Here are some tips to focus on when posting and when using Instagram. 1. Post more often. 2.Post video. Video consumption on...
By Shane O'Neill, Vice President This past Thursday Queen Elizabeth II posted on Instagram for the first time. While the average user age on Instagram is somewhere between 25 and 34, that hasn't stopped the monarch from reaching out to her peeps. Social media knows no age limit as it continues to bring in new users both...
by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to...
Instagram has captured the attention of consumers and businesses alike. And as new features continue to develop, it’s obvious that Facebook is trying to reach parity between the platforms for advertisers. It’s no surprise, given the revenue that advertising brings in for the unshakable social media giant; and it comes with a big sigh of relief...
Instagram is aiming to take up more space on our mobile devices with their new video app, Boomerang. And the good news is, you’ll find it far easier to use than indigenous Australian tool-gone-fad-toy that we all know and love – or hated, if you’re anything like me. This new app (developed by Instagram, but it’s not...
As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...