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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Today is National Renewal Day

by Ashley Bowen, Account Coordinator Many people think of May 4th as Star Wars Day because of the correlation to the movie and “May the 4th be with you”. May 4th is also National Renewal Day, though. This is a great opportunity to pause and reflect on the goals you may have set for yourself at the...

Believe it or not?

Should you believe everything you read? We all are aware of the litany of false information on the Internet. Headlines are often sensational. Paid content is often mistaken for real news content. And is there such a thing anymore as real news? Even within our own trade and retail-focused publications, which are not hard-news centric, there is...

Remembering MLK, Jr.

by Hayley Lardinais, Account Coordinator Yesterday we honored and celebrated Martin Luther King, Jr. for his efforts and sacrifices in the name of civil rights. His impact on the movement can still be felt today and his memory continues to help further the conversation as we move closer to achieving equality for all. Remember to treat everyone...

What Makes A Website Good for SEO?

by Charles Pobee-Mensah, Director of Digital Marketing It's easy to get swept away by a website salesman who talks about how the website that was built for you is good for SEO. Or maybe you signed up for a website platform and "Search Engine Optimization" was among the features that were listed. But you might not be...

The Snake Oil Salesman (Marketer)

By Shane O’Neill, VP There’s no doubt that digital is dominating the marketing landscape. With the right strategy, digital marketing is a powerful platform. Although many don’t use the media to its fullest potential, its tools are complex. Since a majority of retailers are in the dark with most of the sophisticated targeting options, it opens the...

vintage rings

Out with the New, In with the Old

by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the droves of people shopping on online clothing sites such as ThredUp and Poshmark. But more importantly, it’s equally hot when it comes to high-end, designer clothing brands on sites such as The Real Real, Material World, and...

A Little Appreciation Goes a Long Way

By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true for both clientele and employees, and in many ways, the two go hand in hand. With the hustle of the holiday season just around the corner, take some time to cultivate relationships with your sales staff by...