logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Uncategorized

Why You Need to Push Appraisals

by Angie Ash, EVP I was out with a group of friends last week (finally!), and over a glass of wine, one of my friends started telling me about her summer garage sale. She made $800 and seemed thrilled with it. Then she said something that made my heart sink and threatened to make me choke on...

Rainbow Connection

by Ellen Fruchtman, President Pride Month is celebrated in June. Specifically, Pride Day is celebrated on June 28, marking the date in history when the first Pride march was held in New York City in 1970. Suffice to say, a lot has happened in between and since that date. Same-sex marriage became legal in 2015.  According to...

Today is National Renewal Day

by Ashley Bowen, Account Coordinator Many people think of May 4th as Star Wars Day because of the correlation to the movie and “May the 4th be with you”. May 4th is also National Renewal Day, though. This is a great opportunity to pause and reflect on the goals you may have set for yourself at the...

Believe it or not?

Should you believe everything you read? We all are aware of the litany of false information on the Internet. Headlines are often sensational. Paid content is often mistaken for real news content. And is there such a thing anymore as real news? Even within our own trade and retail-focused publications, which are not hard-news centric, there is...

Remembering MLK, Jr.

by Hayley Lardinais, Account Coordinator Yesterday we honored and celebrated Martin Luther King, Jr. for his efforts and sacrifices in the name of civil rights. His impact on the movement can still be felt today and his memory continues to help further the conversation as we move closer to achieving equality for all. Remember to treat everyone...

What Makes A Website Good for SEO?

by Charles Pobee-Mensah, Director of Digital Marketing It's easy to get swept away by a website salesman who talks about how the website that was built for you is good for SEO. Or maybe you signed up for a website platform and "Search Engine Optimization" was among the features that were listed. But you might not be...

The Snake Oil Salesman (Marketer)

By Shane O’Neill, VP There’s no doubt that digital is dominating the marketing landscape. With the right strategy, digital marketing is a powerful platform. Although many don’t use the media to its fullest potential, its tools are complex. Since a majority of retailers are in the dark with most of the sophisticated targeting options, it opens the...

vintage rings

Out with the New, In with the Old

by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the droves of people shopping on online clothing sites such as ThredUp and Poshmark. But more importantly, it’s equally hot when it comes to high-end, designer clothing brands on sites such as The Real Real, Material World, and...

Group of women holding pink ribbons

The Birth of the Pink Ribbon

by Kelsi Roth, Senior Graphic Designer and Social Media Coordinator October is Breast Cancer Awareness Month, so you’ve probably been seeing a lot of little pink ribbons around even if you didn’t realize why. The pink ribbon has been synonymous with breast cancer awareness since the 1990’s, but was developed even before that.  Ribbons have been popularly used...