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Holiday Marketing Tag

Your 5-Step Plan for Holiday Success

by Angie Ash, EVP   Yes, you, meaning even though we’re not quite halfway into September, your store needs to be thinking about the holidays NOW. To save you from overwhelm, I made a list and you can check it twice. It’s a 5-Step Plan you can incorporate into your next staff meeting. You have those, right? RIGHT??!  Step...

Christmas In July

By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone who thinks July is way too early to be prepping for your holiday marketing plans. July you say? Yes, July. First and foremost, the summer isn’t a crazy busy time for fine jewelry. Your staff is not...

Enjoy The Ride

By Ellen Fruchtman, President  We set some high bars this holiday season and all expectations indicate it’s going to be a good one (again) for the world of fine jewelry. Short-term gains should always be leading to long-term strategies. So even though your eye is on the immediate prize, 2022 is just around the corner and the...

High Earners Will Spend More

by Ellen Fruchtman, President By now you should be sick of polls, but here’s a study you may want to pay attention to. A company called AKI recently did a study of 3,000 U.S consumers called Four Things Every Advertiser Needs to Know This Holiday Season. If you are a fine jeweler (which you are), you’ll be...

Their loss. Our gain.

by Ellen Fruchtman, President  Many major retailers are struggling to stay afloat. And if you care to read an updated list of who’s exiting the landscape or looking at serious reorganization, feel free to look at the running list updated frequently on Retail Dive at https://www.retaildive.com/news/the-running-list-of-2020-retail-bankruptcies/571159/ It’s sobering. And certainly, unhealthy business practices are equally to blame versus...

Jingle All the Way

by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” This year we can only hope, right? For many people, possibly you included, it’s also the most stressful time of the year. Before you’re in the thick of it, make...

santa holding a surfboard with the words "be jolly in july"

Christmas in July

There’s a local restaurant in the little town I call home that does a big Christmas in July celebration over a weekend. There’s a Santa that visits, the restaurant is all-out decorated, the menu features holiday classic foods, including a fruitcake dessert, and Christmas music floods the space. It’s a sell-out every single year and just...

Mother’s Day Jewelry Cleaning Kit

by Ellen Fruchtman, President If your store is closed and you don't have the ability to ship products, Lavish has a way for you to stay connected with your customers by helping them connect with mom. Their jewelry cleaning kit is available for Mother’s Day with easy private label opportunities. To get details for your store, sign...

Sign that says holiday tips

Holiday Tips!

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is fast approaching. If you’re looking to make the holidays a little more profitable (and who isn’t?), here are some simple ideas you should be employing. Some seem rather elementary, but they work. 1. Make sure you have a plan. We have seen...

Madness Dip

By Angie Ash, Executive Vice President Enjoy college basketball games with this perfect dip made for game days spent in front of your flat screen! Ingredients: 1 cup unsalted butter 3/4 pound feta cheese, crumbled 1 (8-ounce) package cream cheese, softened 2 cloves garlic, minced 1 shallot, minced 3 tablespoons dry vermouth ground white pepper, to taste 1/2 cup pine nuts, toasted 1 cup chopped sun-dried tomatoes 3/4...