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Holiday Marketing Tag

Their loss. Our gain.

by Ellen Fruchtman, President  Many major retailers are struggling to stay afloat. And if you care to read an updated list of who’s exiting the landscape or looking at serious reorganization, feel free to look at the running list updated frequently on Retail Dive at https://www.retaildive.com/news/the-running-list-of-2020-retail-bankruptcies/571159/ It’s sobering. And certainly, unhealthy business practices are equally to blame versus...

Jingle All the Way

by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” This year we can only hope, right? For many people, possibly you included, it’s also the most stressful time of the year. Before you’re in the thick of it, make...

santa holding a surfboard with the words "be jolly in july"

Christmas in July

There’s a local restaurant in the little town I call home that does a big Christmas in July celebration over a weekend. There’s a Santa that visits, the restaurant is all-out decorated, the menu features holiday classic foods, including a fruitcake dessert, and Christmas music floods the space. It’s a sell-out every single year and just...

Mother’s Day Jewelry Cleaning Kit

by Ellen Fruchtman, President If your store is closed and you don't have the ability to ship products, Lavish has a way for you to stay connected with your customers by helping them connect with mom. Their jewelry cleaning kit is available for Mother’s Day with easy private label opportunities. To get details for your store, sign...

Sign that says holiday tips

Holiday Tips!

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is fast approaching. If you’re looking to make the holidays a little more profitable (and who isn’t?), here are some simple ideas you should be employing. Some seem rather elementary, but they work. 1. Make sure you have a plan. We have seen...

Madness Dip

By Angie Ash, Executive Vice President Enjoy college basketball games with this perfect dip made for game days spent in front of your flat screen! Ingredients: 1 cup unsalted butter 3/4 pound feta cheese, crumbled 1 (8-ounce) package cream cheese, softened 2 cloves garlic, minced 1 shallot, minced 3 tablespoons dry vermouth ground white pepper, to taste 1/2 cup pine nuts, toasted 1 cup chopped sun-dried tomatoes 3/4...

Are You Ready To “Show Up” In 2019?

by Shane O’Neill, Vice President  How we show up to various events, work, gatherings, etc. can say a lot about a person, but these usually focus on our appearance or other outwardly characteristics. However, how you mentally show up might be entirely different and that speaks more about attitude and motivation. We’ve all been to a party...

Valentine's Day Trends

Valentine’s Day Trends

by Angie Ash, Executive Vice President As a marketing expert, I pay a lot of attention to the emails I receive from brands. Campaigns for Valentine’s Day are no exception! The trends that hit my inbox this year so far? 1.) Gift galleries. People are always looking for inspiration beyond the box of chocolates and stuffed bear. Hopefully, you’re...

SHAPA scale

The Holidays Are Over! The Holidays Are Over!

by Michael Fruchtman, CFO The holidays are coming and that means food, food, and more food. It also means getting on the scale and feeling terrible frustration with the added weight. Each pound added feels like a betrayal to your body. Now there’s a new way to look at it! A new “scale” called a SHAPA. This scale...

Holiday Marketing Planning

Thanks to the retail and political atmosphere over the last year we have seen an increasing number of retailers who have not put a marketing plan in place for 2017.  They have been doing minimal advertising, such as keeping outdoor boards up from last year but have not really planned what they are going to do...