logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
(419) 539-2770
suits@fruchtman.com
Follow us

Branding Tag

Reintroducing Yourself To Your Brand

by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how well do you really know your brand? Or should I ask, how well do others know your brand? Building and developing your brand standards is a key component to keeping your business memorable. It also builds consistency...

How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought...

The Power of Pink

by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll. I spent much of my childhood collecting new outfits, cars, Dream Houses (oh my!) and even the motorized lifesize Barbie Jeep was my go-to ride. But that little girl grew up and learned a thing or two...

When a Branding Overhaul Just May Make Sense

by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good effect and others not so much. These smaller tweaks are typically noticeable but not jarring. For example, the modernization of McDonald’s storefronts has evolved slowly over the years, and Taco Bell quietly made the move from a...

The Importance of Branding in the Digital Age

By Patrick Giammarco, SEO Specialist In the digital age, it’s more important than ever for businesses to have a strong brand. Your brand is more than just your company name, logo, or theme. It’s about how people perceive your business as a whole. Here are some easy ways to improve your brand: Know your audience: Knowing your audience...

Five Things You Should Do in 2023 in Digital Marketing

Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used paid search and Facebook advertising. Some still don’t to the level they should. Moreover, there still is a lack of sophistication in regard to other digital efforts like websites or email marketing. It lacks planning, integration, strategy,...

Reshaping Marketing: The Power of Community

by Abbey Ellis, Account Coordinator Everyone wants to belong – to have community. Brands are reshaping their marketing strategies by fostering community and customers “belonging to the brand.” When a customer opts into an engaging, supportive, and relevant brand community, there is no longer a need to lure them into your orbit with intrusive advertising and marketing...

5 Tips for Better Online Findability

By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank. Improving your online findability takes time. There's no need to rush into every step. Improve one aspect at a time and see how your ranking grows. See below for practical tips and a good starting point to...

Focus on Clarity with Your Website

by Ryan Leisure, Senior Web Manager WHY?  Web users demand clarity. People have limited attention spans, and if your website is confusing, they will leave.   HOW? Start with your homepage. Take a fresh look at it and scan the full page. What stands out? What grabs your attention? What would you click next? When a new user lands...