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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Upgrade Your Brand

Upgrade Your Brand

[vc_row][vc_column][vc_column_text]by Shane O'Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot of bad logos out there. Some are so dated you’d think we’re still in the 70s, but why? With all the talk about marketing, your website, social media, it seems that the last thing anyone ever talks...

Podcasts

Podcasts Worth Listening To

by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list of some worth listening to…read more. Total Retail Talks. If you’re short on time (and who isn’t?) these podcasts are typically 15 minutes long with tons of tidbits and useful information. Andrew Warner is the host who is...

A Divine Project

A Divine Project

by Ashley Bowen, Account Coordinator Divine & Co. has hired Fruchtman Marketing to design duratran displays to be featured in upcoming tradeshows. The 100% family-owned-and-operated bridal ring manufacturer located in NYC is known for their exquisite designs and attention to detail. Find out more here....

Bigger Isn’t Always Better

Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word? Perhaps it was strategy, color, identity, or imagery. Or you may have thought more along the lines of positioning, typography, or tagline. There’s no right or wrong answer. Whatever it may be, you can see there are...

Facebook: You’re Doing It Wrong.

As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...

Branding Beyond The Door

Were you ever so excited to go to a restaurant or store you’ve heard so much about, only to find yourself disappointed? Often, I find myself walking into stores - whether it’s a retail store, movie theatre or restaurant - and not having a great experience. I want the experience I see on the commercials or hear...