by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative, and engaging content is essential to attract, educate, and convert potential customers. Storytelling. Weave captivating stories around your jewelry pieces, highlighting their unique features, craftsmanship, and the emotions they evoke. Educational Value. Empower your audience...
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s business tagline because they wanted to be known for something deeper than just a jewelry store. Not only can it be profitable to try something new, but endlessly beneficial if the tagline catches on. So take a moment...
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here's how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it's custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know...
by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how well do you really know your brand? Or should I ask, how well do others know your brand? Building and developing your brand standards is a key component to keeping your business memorable. It also builds consistency...
by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought...
by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll. I spent much of my childhood collecting new outfits, cars, Dream Houses (oh my!) and even the motorized lifesize Barbie Jeep was my go-to ride. But that little girl grew up and learned a thing or two...
by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good effect and others not so much. These smaller tweaks are typically noticeable but not jarring. For example, the modernization of McDonald’s storefronts has evolved slowly over the years, and Taco Bell quietly made the move from a...
By Patrick Giammarco, SEO Specialist In the digital age, it’s more important than ever for businesses to have a strong brand. Your brand is more than just your company name, logo, or theme. It’s about how people perceive your business as a whole. Here are some easy ways to improve your brand: Know your audience: Knowing your audience...
Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used paid search and Facebook advertising. Some still don’t to the level they should. Moreover, there still is a lack of sophistication in regard to other digital efforts like websites or email marketing. It lacks planning, integration, strategy,...
by Abbey Ellis, Account Coordinator Everyone wants to belong – to have community. Brands are reshaping their marketing strategies by fostering community and customers “belonging to the brand.” When a customer opts into an engaging, supportive, and relevant brand community, there is no longer a need to lure them into your orbit with intrusive advertising and marketing...