By Shannon Joyce, Account Coordinator In today’s competitive market, it is important to go above and beyond to attract the ideal consumer. Many consumers, specifically millennials, do plenty of research before making any significant purchase. Something that is becoming increasingly important to many shoppers is that the business is socially and ethically responsible. There are several ways...
by Charles Pobee-Mensah, Director of Digital Marketing Our own Kelsi Roth came up with our original list of eight great business & marketing podcasts. If you’re done giving those a try, or simply looking for more, here are 8 more that I have personally listened to and love. Each will help you run your business and grow...
By Ashley Bowman, Account Coordinator Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...
By Dana Rathke, Social Media Specialist Millennials were born between 1980 and 2000 during the birth of the digital age and grew up surrounded by technological advancements. Chances are they don’t know a world without mobile phones and tablets. They crave engagement and they acquire this from watching video. They are a powerful consumer group and marketers...
By Ellen Fruchtman, President Fruchtman Marketing just launched two new websites for Hasenfeld-Stein, one of the leading diamantaires in the industry. Read the Press Release here. ...
by Angie Ash, Executive Vice President Unless you rarely watch TV, never step foot in a retail store beyond your own anymore, or live in a cave or under a rock, you’ve probably (hopefully!) noticed how retailers are becoming ever-more conscious of portraying diversity in their advertising. Not just diversity in race but in relationships, body weights...
by Shane O'Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans/followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve contests and...
by Angie Ash, Executive Vice President Check Out The Top 5 Responses With 2018 behind us now, it’s a good time to reflect on how your holiday sales stacked up this year. However, it’s also a good time to learn how shoppers used tech to help them shop over the holidays so you can be better prepared to...
By Kelsi Roth, Graphic Designer Podcasts have been making a huge comeback in the last few years, providing excellent information and entertainment in a format that makes for easy multitasking. Podcast listeners are able to gain valuable insight and learn from industry professionals during their commute, workouts, and down time. With new podcasts starting every day and...
By Shannon Joyce, Account Manager Marketing is an ever-evolving and adapting concept. However, as we move into the holiday season, and into the new year, it has become very clear that one relatively new trend is here to stay. Content marketing is becoming increasingly important for businesses to understand and utilize, in order to ensure they are...