Classic Blue by Angie Ash, Executive Vice President Every year since 1999, The Pantone Color Institute has chosen a color of the year to capture a moment in time. In early December of 2109, Pantone announced, to some surprise, that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk. (For...
by Angie Ash, EVP We’re excited to announce Teva Diamonds as a new Fruchtman Marketing client. We’ll be producing a new campaign for them to encompass direct mail, print ads, digital advertising, and webinars. Look for it in 2020. ...
by Ashley Bowen, Account Coordinator We’re thrilled to welcome Hayley Lardinais to Fruchtman Marketing as an Account Coordinator. She is a graduate of the University of Cincinnati with a bachelor of business administration degree in Marketing. She previously worked for a local Fortune 500 company. Hayley will be integral to our Account Services team and will work...
By Angie Ash, EVP We are happy to announce the addition of Wooster, Ohio fine jewelry retailer, House of Silva, to the Fruchtman family of clients. House of Silva, specializing in custom design, has hired us to manage their digital marketing efforts and increase their bridal, custom design, and repeat customer business. We’re excited to be working...
by Michael Fruchtman, CEO/CFO When it comes to selling and creating some of the finest jewelry in Scottsdale, no one compares to Schmitt Jewelers. So, naturally, they needed a website that reflects their professionalism and creativity! Check out their new website, hot off the press and created by Fruchtman. Looking for a great new website? Contact suits@fruchtman.com. View...
by Ashley Bowen, Account Coordinator Fruchtman Marketing was recently hired by Kurated Kollections of Atlanta, Georgia to perform Facebook Advertising and SECM (Search Engine Content Management). Kurated Kollections offers well made, fine fashion jewelry for women, men, and children at an affordable price point. The company is run by a husband and wife duo and operates solely...
by Kristy Cartmell, Graphic Designer Social media allows for marketing unlike any other platform. Because it is a more personal form of communication, your posts and ads should be, too. The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find anywhere else, so be sure to utilize...
by Kelsi Roth, Graphic Designer and Social Media Coordinator Yesterday, September 2nd, we celebrated Labor Day in the United States and Canada. Many businesses are closed, and it’s a popular day for parades, fairs, and cookouts. But did you know that Labor Day has a long history and was established after a contentious period between laborers and...
By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time I got to Woodstock, it really was half a million strong. A different time. And the memories are most certainly faded. Woodstock was not only a celebration of peace, love and music, but it was also the...
by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as far as traffic and sales. Although it isn’t ideal, it can be viewed as an opportunity to improve and prepare for the upcoming busy holiday season. Use the downtime to develop strategies and goals for the remaining...