by Ashley Buckowing, Art Director Join us in welcoming Daniel Diamonds to the Fruchtman team! They have recently reopened under new ownership and are proud to partner with us to help them sparkle anew. With our strategic expertise and their unparalleled creations, we are excited to elevate Daniel Diamonds to even greater heights, ensuring its legacy continues...
by Ryan Leisure, Senior Web Manager Optimizing and naming images for SEO on a jeweler website is crucial for enhancing visibility and driving traffic. Here's a concise guide to doing it effectively: Choose High-Quality Images: Select visually appealing, high-resolution images that showcase your jewelry products in the best light. Ensure images are clear, well-lit, and...
by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative, and engaging content is essential to attract, educate, and convert potential customers. Storytelling. Weave captivating stories around your jewelry pieces, highlighting their unique features, craftsmanship, and the emotions they evoke. Educational Value. Empower your audience...
by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on social media platforms such as TikTok, Facebook/Instagram Reels, and YouTube marks a transformative shift in engagement strategies. These platforms offer jewelers an unparalleled opportunity to highlight their craftsmanship, narrate their brand's story, and present their products in...
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s business tagline because they wanted to be known for something deeper than just a jewelry store. Not only can it be profitable to try something new, but endlessly beneficial if the tagline catches on. So take a moment...
by Samantha Cialdella, Account Coordinator Many of us are familiar with March’s birthstone, but if you aren’t, let me introduce you to Aquamarine. This light and beautiful stone boasts lovely green and blue hues and the stone is believed to keep the wearer calm and level-headed. Additionally, Aquamarine symbolizes happiness and purity, so it’s no surprise that this...
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here's how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it's custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know...
by Ashley Buckowing, Art Director If you’re anything like us, you’ve already been mentally preparing for JCK 2024 for months. But if not, no worries! Now is the perfect time to begin planning your days in the way that makes the most sense for you and your business. This year, JCK has given us four easy ways to...
by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize revenue and enhance customer satisfaction. Bundling Complementary Products: Create enticing product bundles by pairing items that complement each other, providing customers with added value and incentivizing larger purchases. Offering Limited-time Promotions: Encourage impulse buys and urgency by...
by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The recommendations below are your guide to mastering SEO techniques that not only enhance your search engine rankings but also enchant your prospective customers, leading them directly to your treasures. Follow the steps below to elevate your jewelry...