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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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The Buzz

Watch Out for the Winter Blues

by Hayley Lardinais, Account Coordinator It’s that time of year again. We’ve set our clocks back an hour, the weather is getting colder, and it is dark outside not only when we go to work, but as soon as we leave as well. While some embrace the cold and an opportunity to cuddle up by the fire,...

Native American Heritage Month

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator  November is Native American Heritage Month!  Did you know that there are more than 500 tribal communities in America, all with their own unique traditions and history?  There are many resources available to learn more about Native American Heritage Month, but sorting through all of that can be intimidating...

High Earners Will Spend More

by Ellen Fruchtman, President By now you should be sick of polls, but here’s a study you may want to pay attention to. A company called AKI recently did a study of 3,000 U.S consumers called Four Things Every Advertiser Needs to Know This Holiday Season. If you are a fine jeweler (which you are), you’ll be...

Long Awaited Nod to YouTube

By Shane O’Neill, VP On October 15, Nielsen announced that YouTube and YouTube TV ads watched on connected TV devices will be included in their Digital Ad Ratings. As a majority of US households own one or more connected devices, the move will allow Nielsen to better measure the YouTube audiences beyond computer and mobile usage. With YouTube...

Social Promotions: What You NEED To Know

by Shane O’Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans and followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve...

Can You Be-leaf It? Fall is Here!

by Hayley Lardinais, Account Coordinator Today is the first day of fall, marking the autumnal equinox when day and night are, mostly, equal parts. As the days gradually become shorter and temperatures begin to drop, saying goodbye to summer is never an easy feat. So while pumpkin spice and Halloween lovers rejoice, the rest of us will...

Instagram Reels – The New TikTok?

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users to create and share short form 15 second videos made up of multiple clips set to music. Sound familiar? It should! It’s immediately apparent that Reels is being set up as a competitor to TikTok, the video...

Instore marketing big survey

…asking for a friend.

by Angie Ash, Executive Vice President INSTORE needs YOU to help with the biggest information-gathering exercise in the jewelry industry: The Big Survey! For jewelry retailers only! Your answers stay completely anonymous. They’re asking about the pandemic, lab-grown diamonds, the upcoming election, and much more. Warning: You’ll want to set aside a decent chunk of time to...

The Return of Desktop During COVID

by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...