by Abbey Ellis, Account Coordinator Tomfoolery is defined as playful or foolish behavior, but to others, Tomfoolery is London’s “hidden gem… a playful yet understated contemporary designer boutique which boasts an unparalleled offering of carefully selected and curated jewels by designers from all around the globe.” This Tomfoolery encompasses playfulness with its considered yet eclectic range of...
by Ryan Leisure, Senior Web Manager To increase sales on a Shopify ecommerce site, consider implementing the following strategies: Optimize Product Descriptions: Write compelling and detailed product descriptions that highlight key features and benefits. Use high-quality images and videos to showcase products from various angles. Include customer reviews and ratings to build trust and credibility. Streamline...
By Pat Giammarco, SEO Specialist Elevate your jewelry store's visibility in your local community by harnessing the power of local SEO optimization. Infuse your website with location-specific keywords that resonate with potential customers in your area. The following strategic moves not only enhance your SEO performance but also ensure that when local shoppers seek jewelry, your store...
by Hannah Hoyer, Social Media Marketing Manager Social media has become a powerhouse in the modern world, offering limitless opportunities for individuals and businesses to connect, engage, and thrive. Yet, success in this ever-evolving landscape isn't guaranteed. To unlock its full potential, consider these best practices: Quality is King: In the realm of social media, quality content...
by Ashley Buckowing, Graphic Designer I cannot talk enough about how important photography is in marketing, especially in the jewelry business. The best way to tempt your customers and capture those clicks is to show off your pieces in the best, and most interesting, way possible. Here are 5 tips for taking photos that will snag your viewers...
We’re growing! As our client base grows, so is our team. Please help us give a warm welcome to Sarah Roush and Samantha Cialdella, we are thrilled to have them as part of the Fruchtman Marketing family! Sarah is splitting her time as the Digital Marketing Assistant for our Chief Marketing Officer and as our second Graphic Designer....
by Ryan Leisure, Senior Web Manager With many retailers making the shift to a Shopify site, here are 3 tried and true ways to increase ecommerce conversions. 1. Optimize your website's loading speed and mobile responsiveness to ensure a seamless user experience, reducing bounce rates and improving conversions. 2. Implement clear and persuasive product descriptions, high-quality images, and customer...
After 18 years, we’re thrilled to announce Shane O’Neill as Chief Marketing Officer at Fruchtman Marketing. Within this position, Shane will lead: Analytical tasks, such as budgeting and market research on new marketing opportunities Marketing strategies to support the company’s overall strategies and objectives Direction of creative tasks, such as design, advertising, and promotions Interpersonal tasks,...
by Pat Giammarco, SEO Specialist SEO and User Experience (UX) are interwoven facets of effective digital marketing. Prioritizing both ensures not only that your jewelry website ranks well in search results but also delivers a seamless experience to visitors. A harmonious blend of SEO and UX can significantly amplify website traffic, engagement, and conversions (i.e. sales, newsletter opt-ins,...
We’re thrilled to announce a new addition to our team, Hannah Hoyer. Hannah will act as our Social Marketing Manager and her creativity and organizational skills will be wonderful assets to our agency! Here are a few fun facts from Hannah: What I love about social media: Social media bridges geographical boundaries, allowing people from all corners...