The COVID-19 Marketing Cure: Part 1 | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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COVID-19 vs. The Flu Pandemic

by Angie Ash, EVP As each day passes, our consumer anxiety and stress levels rise as new announcements are made about COVID-19. In many states, groups of 50 or more are discouraged from assembling, schools have closed and college students have been forced to pack up and come home for the rest of the year, many restaurants...

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Video Is The Hottest Trend

By Shane O'Neill, Vice President Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on social can generate up to 1,200% more shares than static images or text. In addition, 9 out of 10 brands have reported a significant lift in brand recall when using 6-second bumper ads on YouTube. If you’re still...

Welcome Back Saxon’s Diamond Centers

By Ashley Bowen, Account Coordinator We are thrilled to welcome Saxon's Diamond Centers back to our roster of clients. Our team will be working with Saxon’s in a full-service capacity and advising on digital, creative and event initiatives, among other things. They have two stores, located in Bel Air and Aberdeen, Maryland. We’re excited to get started! ...

Genesis Diamonds

By Ellen Fruchtman, President We’re excited to announce that Genesis Diamonds has hired us to upgrade the look of their upcoming promotions for the year. We’ll be putting our mad design skills to work to support their four locations with signage, digital banner ads, website graphics, and email blast and landing page creative! ...

Pantone’s Color of the Year Is…

Classic Blue by Angie Ash, Executive Vice President Every year since 1999, The Pantone Color Institute has chosen a color of the year to capture a moment in time. In early December of 2109, Pantone announced, to some surprise, that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk. (For...

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New Client Announcement

by Angie Ash, EVP We’re excited to announce Teva Diamonds as a new Fruchtman Marketing client. We’ll be producing a new campaign for them to encompass direct mail, print ads, digital advertising, and webinars. Look for it in 2020. ...

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Welcome to Our Team!

by Ashley Bowen, Account Coordinator We’re thrilled to welcome Hayley Lardinais to Fruchtman Marketing as an Account Coordinator. She is a graduate of the University of Cincinnati with a bachelor of business administration degree in Marketing. She previously worked for a local Fortune 500 company. Hayley will be integral to our Account Services team and will work...

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House of Silva Jewelers

By Angie Ash, EVP We are happy to announce the addition of Wooster, Ohio fine jewelry retailer, House of Silva, to the Fruchtman family of clients. House of Silva, specializing in custom design, has hired us to manage their digital marketing efforts and increase their bridal, custom design, and repeat customer business. We’re excited to be working...

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Schmitt Jewelers Website Launch

by Michael Fruchtman, CEO/CFO When it comes to selling and creating some of the finest jewelry in Scottsdale, no one compares to Schmitt Jewelers. So, naturally, they needed a website that reflects their professionalism and creativity! Check out their new website, hot off the press and created by Fruchtman. Looking for a great new website? Contact suits@fruchtman.com. View...