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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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The Buzz

Can We Talk?

By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were primarily used for in the olden years. Connecting with the people you love used to be, well, second nature. Now? We let our fingers do the talking. People, there’s an easy way for friends and family to...

Is Your Paid Search Agency on Top of Its Game?

by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience targeting, campaign and website optimization…the list goes on. They’re all key to maintaining appropriate budgeting, scaling of CPC spending, and attaining sustainable campaign metrics. However, if you advertise on Google, they’re switching it up. Google is sunsetting Broad...

The Big Game

By Angie Ash, Executive Vice President Did you watch The Big Game? Many people still don’t realize the NFL owns the rights to the term Super Bowl! Regardless if you were Team Buccaneers or Team Chiefs, or just wanted to see The Weeknd at halftime, you likely noticed the theme of the commercials this year aimed for...

Watch Out for the Winter Blues

by Hayley Lardinais, Account Coordinator It’s that time of year again. We’ve set our clocks back an hour, the weather is getting colder, and it is dark outside not only when we go to work, but as soon as we leave as well. While some embrace the cold and an opportunity to cuddle up by the fire,...

Native American Heritage Month

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator  November is Native American Heritage Month!  Did you know that there are more than 500 tribal communities in America, all with their own unique traditions and history?  There are many resources available to learn more about Native American Heritage Month, but sorting through all of that can be intimidating...

High Earners Will Spend More

by Ellen Fruchtman, President By now you should be sick of polls, but here’s a study you may want to pay attention to. A company called AKI recently did a study of 3,000 U.S consumers called Four Things Every Advertiser Needs to Know This Holiday Season. If you are a fine jeweler (which you are), you’ll be...

Long Awaited Nod to YouTube

By Shane O’Neill, VP On October 15, Nielsen announced that YouTube and YouTube TV ads watched on connected TV devices will be included in their Digital Ad Ratings. As a majority of US households own one or more connected devices, the move will allow Nielsen to better measure the YouTube audiences beyond computer and mobile usage. With YouTube...

Social Promotions: What You NEED To Know

by Shane O’Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans and followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve...