Looking for a Fresh Approach to your Marketing? Let's Chat at JCK in Vegas! | Make Your Appointment Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
(419) 539-2770
suits@fruchtman.com
Follow us

The Buzz

What’s Trending for June?

by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out what’s trending in the first month of summer.   Inlays – The prolific use of colored gemstone inlay is becoming increasingly popular among brands, and the more distinctive or uncommon, the better. What is most appealing about the...

Preview JCK Now!

By Ashley Buckowing, Graphic Designer JCK is right around the corner and we are gearing up for another great year! Take a peek at the MISSION: SALES magazine created by Centurion to see what are the hottest sellers, exhibitors and some great insights to the show in their feature stories. You can also view the past year’s...

How to Increase Traffic to Your Shopify Store

By Ryan Leisure, Senior Web Manager Every retailer wants more traffic, and visitors to your online store are no exception. Here are 3 things you can do to get more eyes on your Shopify site. Increase Speed Speed is a big factor in Google's search algorithm, so you want to make sure you are using a high-quality, light Shopify...

The Importance of Branding in the Digital Age

By Patrick Giammarco, SEO Specialist In the digital age, it’s more important than ever for businesses to have a strong brand. Your brand is more than just your company name, logo, or theme. It’s about how people perceive your business as a whole. Here are some easy ways to improve your brand: Know your audience: Knowing your audience...

Want to attract attention from luxury jewelry shoppers? These 10 social media content ideas will do the trick.

By Megan Bennett, Social Media Marketing Manager As a luxury jewelry brand, you know that your target audience is looking for more than just a beautiful piece of jewelry. They want to feel special, unique, and glamorous. And to reach these potential customers, you need to create content that resonates with their aspirations and dreams. Social media...

History’s Iconic Jewels

By Traci Hubble, Account Coordinator A jewel’s value is just as tied to an illustrious past as it is to the stone’s cut, color, and clarity. In fact, the narrative surrounding a jewel may be the key to its unique value. This is especially true if the jewel has a reputation for being “cursed,” or if it...

How To Market for Mother’s Day

By Ashley Buckowing, Graphic Designer Americans love their moms, and we prove this by showering our mothers with gifts every year on the second Sunday in May. Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry sales! If you were as shocked as we were to hear this fact,...

A Big Welcome to Our Newest Client!

by Abbey Ellis, Account Coordinator Since 1995, Zaltas Gallery of Fine Jewelry has been Mamaroneck, New York’s trusted local jewelry store. Originally named Zaltas Gallery of Fine Jewelry, this family-owned jewelry store has been a staple in the Mamaroneck community for the past 28 years. The Zaltas family has recently made the decision to transition their name...

How to Optimize Content for Local Online Findability

by Pat Giammarco, SEO Specialist Digital marketing designed to attract nearby users can offer a real boost to your local online findability. One of the best ways to leverage this is by optimizing content for local SEO. To effectively reach people near you, you’ll need to produce high-quality content that is engaging and useful for the people you...