Looking for a Fresh Approach to your Marketing? Let's Chat at the JCK Jewelry Show | Make Your Appointment Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

The Buzz

Best Times to Post on Social 2021

by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to post across different social media platforms for organic engagement in 2021. The data collected over the last year shows significant changes to previous years, likely due to increased work-from-home options and significant unemployment. See more, including an...

Lewis Jewelers Self-Branded Collection

by Ashley Bowen, Account Coordinator Self-branded is the way to go! If you haven’t considered a self-branded line, you should! Beyond better profit margins, you have control over the design and marketing of the line. Additionally, the collection will be something unique to your store, which is priceless.  Our client, Lewis Jewelers in Houston, Texas, recently launched Legacy, inspired...

Three Quick Tips For Social Media

by Shane O'Neill Gone are the days of the “social media plaything” mindset. The course has changed, and those who want to succeed are taking things seriously. It’s all about strategic planning and execution. So let’s start with some basics most amateurs ignore. Choose Your Platform When choosing your social media platforms, remember, you most likely can’t do everything...

Gen Z Shopping Habits

by Angie Ash, EVP As the mom of two Gen Z girls, I can attest to their noses always being in their phones. Personally, I would be happier with their noses in more books, but I digress. However, as tied to technology as they are, they definitely fit the mold of what Gen Z wants in a...

Augmented Reality Is Still Moving Forward…Slowly

by Charles Pobee-Mensah, Director of Digital Marketing Back in 2017, we talked about how augmented reality will transform the jewelry industry. Now, four years later, how far have we come? The answer is not very. Augmented reality is still a bit of a fringe technology. Not yet the ubiquitous evolution it promises to be. Despite that fact,...

A Font for the Future

by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft systems and programs since 2007. Even if you don’t use a Microsoft operating system, Calibri was likely sent to you on basic documents, simple forms, and lackluster powerpoints many times over the last 14 years. Though the...

Make Instagram Casual Again

by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially amongst influencers’ captions and their recent posts so I wanted to investigate. For so long, we’ve known Instagram to be a well-polished, curated portfolio of our lives. We always want to put our best foot forward, and...

Must the show go on?

By Ellen Fruchtman, President With the 2021 Oscars just around the corner, award shows may want to take a step back and survey how much they might mean, or not mean, to today’s viewers. Sure, we love to see the stars dressed to the nines and wearing extravagant jewels and clothing us mere mortals can only dream...

Did You Know? – Content Marketing

by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...

Survey Says!

by Angie Ash, EVP We LOVE hearing how you’re getting business done with restrictions still in place. Please consider taking this short survey. We’ll share the results in a future T3 issue!...