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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Finding your identity

Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here's how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it's custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know...

Preparing for JCK

by Ashley Buckowing, Art Director If you’re anything like us, you’ve already been mentally preparing for JCK 2024 for months. But if not, no worries! Now is the perfect time to begin planning your days in the way that makes the most sense for you and your business.  This year, JCK has given us four easy ways to...

Maximizing E-commerce Revenue Through Strategic Upselling

by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize revenue and enhance customer satisfaction. Bundling Complementary Products: Create enticing product bundles by pairing items that complement each other, providing customers with added value and incentivizing larger purchases.  Offering Limited-time Promotions: Encourage impulse buys and urgency by...

Using SEO To Your Advantage

by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The recommendations below are your guide to mastering SEO techniques that not only enhance your search engine rankings but also enchant your prospective customers, leading them directly to your treasures. Follow the steps below to elevate your jewelry...

Reintroducing Yourself To Your Brand

by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how well do you really know your brand? Or should I ask, how well do others know your brand? Building and developing your brand standards is a key component to keeping your business memorable. It also builds consistency...

Cultivating Employee Happiness

by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for by their employer, they will be more motivated to care for the business and its customers. As noted by professional jewelry sales and operations trainer, Jimmy Groot, “Happy employees not only deliver better customer service but also...

Staying on Top of the Trends

by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a few ways you can stay ahead of the curve (and your competitors!).  Subscribing to blogs is a quick and easy way to stay informed: they provide free information on what is going on in the industry! Next, periodically...

A Warm Welcome to Kassab Jewelers

We are excited to welcome Kassab Jewelers and its president, Noha Kassab, to the Fruchtman Marketing family! With three distinct locations in Oregon, Kassab Jewelers takes pride in its in-depth bridal experience and custom jewelry expertise. Kassab Jewelers’ vision is to make your jewelry, along with your jewelry shopping experience, unique to you. For more information...

The Power of Persuasion

by Sarah Roush, Graphic Designer + Digital Marketing Assistant We live in a world of persuasion. Buy this, try this, wear that, be cool. But persuasion doesn’t always have to be so direct.  Storytelling is one of my favorite ways to market products. It can be a quote from the product designer or the person who found the...

Monitoring Email Send Times

by Ashley Buckowing, Graphic Designer It’s a known fact that sending emails Monday - Friday are all a pretty good bet, but that Tuesday - Thursday are the primary days to receive engagement. But did you know that the best time to send emails varies by season? During the holiday season, emails perform better in the early...