By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses the platform! The endless question is how do you get to get it to work in your favor? Here are some tips to focus on when posting and when using Instagram. 1. Post more often. 2.Post video. Video consumption on...
By Ellen Fruchtman, President Created by Fruchtman Marketing, The Diamond Producers Association recently launched the For Me, From Me campaign marketing portal for their retail partners. Within the portal, you’ll be able to do everything from ordering customized marketing materials to downloading or ordering social and traditional assets. Find out more by visiting shop.diamondproducers.com....
By Shane O'Neill, Vice President Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on social can generate up to 1,200% more shares than static images or text. In addition, 9 out of 10 brands have reported a significant lift in brand recall when using 6 second bumper ads on YouTube. If...
By Angie Ash, Executive Vice President Cristy Cali has joined Fruchtman Marketing as a new project and social marketing client. Located in Saint Rose, Louisiana, outside New Orleans, we’re channeling positive vibes in our marketing and can’t wait to create some magic together. To read more about Cristy Cali, visit cristycali.com. Looking for a new strategic direction?...
By Dana Rathke, Social Media Specialist Are you wondering what customers are thinking about your business? The best way to market to customers is through feedback and listening to their needs. Online social listening let you do just that. Here are some ideas to improve your online social listening strategy. 1)Uncover hidden conversations about your business. Online social listening, will...
By Ellen Fruchtman, President Elleard Hefferin Fine Jewelers has joined Fruchtman Marketing as a new full-service client and we couldn’t be more excited! Located in the affluent suburb of Clayton, MO (right outside of St. Louis), Fruchtman Marketing has been hired to develop a new strategy for the company to include both traditional and digital tactics. To...
By Shane O'Neill, Vice President This past Thursday Queen Elizabeth II posted on Instagram for the first time. While the average user age on Instagram is somewhere between 25 and 34, that hasn't stopped the monarch from reaching out to her peeps. Social media knows no age limit as it continues to bring in new users both...
By Angie Ash, Executive Vice President Lewis Jewelers in Houston, Texas and Lewis Jewelers in Ann Arbor, Michigan have hired Fruchtman Marketing. Lewis Jewelers in Houston has hired Fruchtman for their full-service marketing endeavors including all traditional and digital initiatives. A new branding campaign has recently launched for them called Love. Life Lewis. Lewis Jewelers in Ann...
By Kelsi Roth, Graphic Designer The Diamond Producers Association (DPA) has hired Fruchtman Marketing as their agency to develop their creative and oversee all trade communications. Fruchtman will be developing an exclusive DPA Portal that will also house all materials for retailers to easily download and order items for their local market use. In addition to the...
By Shannon Joyce, Account Coordinator In today’s competitive market, it is important to go above and beyond to attract the ideal consumer. Many consumers, specifically millennials, do plenty of research before making any significant purchase. Something that is becoming increasingly important to many shoppers is that the business is socially and ethically responsible. There are several ways...