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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Schmitt Jewelers Website Launch

by Michael Fruchtman, CEO/CFO When it comes to selling and creating some of the finest jewelry in Scottsdale, no one compares to Schmitt Jewelers. So, naturally, they needed a website that reflects their professionalism and creativity! Check out their new website, hot off the press and created by Fruchtman. Looking for a great new website? Contact suits@fruchtman.com. View...

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Kurated Kollections Hires Fruchtman Marketing

by Ashley Bowen, Account Coordinator Fruchtman Marketing was recently hired by Kurated Kollections of Atlanta, Georgia to perform Facebook Advertising and SECM (Search Engine Content Management). Kurated Kollections offers well made, fine fashion jewelry for women, men, and children at an affordable price point. The company is run by a husband and wife duo and operates solely...

Person Using Mobile Social Media

Being Human in a Digital World

by Kristy Cartmell, Graphic Designer Social media allows for marketing unlike any other platform. Because it is a more personal form of communication, your posts and ads should be, too. The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find anywhere else, so be sure to utilize...

Labor Day

Did You Know? – Labor Day

by Kelsi Roth, Graphic Designer and Social Media Coordinator Yesterday, September 2nd, we celebrated Labor Day in the United States and Canada. Many businesses are closed, and it’s a popular day for parades, fairs, and cookouts. But did you know that Labor Day has a long history and was established after a contentious period between laborers and...

Content Strategy

Did You Know – Content Marketing

by Shane O'Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 is revealing that content, content, content...

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By the time I got to Woodstock…

By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time I got to Woodstock, it really was half a million strong. A different time. And the memories are most certainly faded. Woodstock was not only a celebration of peace, love and music, but it was also the...

Bored Executive

Surviving a Slow Summer

by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as far as traffic and sales. Although it isn’t ideal, it can be viewed as an opportunity to improve and prepare for the upcoming busy holiday season. Use the downtime to develop strategies and goals for the remaining...

The Importance of Holiday Posts

The Importance of Holiday Posts

by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...

Hashtag

Do I Really Need Hashtags?

by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached a point where you wonder, “I have no idea what hashtags to use, why do I even bother with them?” It sounds unlikely that anyone would be searching for a #SuperSpecificThing, right? Well, according to recent Instagram...