by Ashley Bowen, Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us! Chelsea Schroeder joins us as an Account Coordinator. She is a graduate of Bowling Green State University with a Bachelor of Arts & Sciences degree in Journalism and a Public Relations specialization, along with a minor...
by Shane O'Neill, Vice President The past decade has seen traditional “television commercials” take a back seat to the digital realm of social media, Google Ads, and YouTube advertising. Production costs and the somewhat antiquated traditional cable buys certainly helped push advertisers to the less expensive, more data-driven digital options. It’s true that digital advertising provides additional...
by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to post across different social media platforms for organic engagement in 2021. The data collected over the last year shows significant changes to previous years, likely due to increased work-from-home options and significant unemployment. See more, including an...
By Ashley Bowen, Account Coordinator Did you know September has 9 out of the top 10 most common birthdays? Check out the list below. Do you know anyone with this birthday? Regardless, everyone loves to receive a birthday gift to celebrate, and your customers are no different. If you don’t have a program in place, we can...
By Kelsi Roth, Senior Graphic Designer Working from home is not going away for many. What's more, those who are back in a traditional office may be faced with working from home again in the near future. Let’s face it. Your workstation at home probably doesn’t have easy access to the things you rely on. Plus, you want...
by Charles Pobee-Mensah, Director of Digital Marketing Thinkspace has unveiled a suite of high-end photorealistic 3D jewelry rendering services to enhance jewelry product visualization for retailers and vendors. Render still images and turntable video animations for your website's product detail pages to showcase your designs, enhance your website and social media banners with custom animated videos, and...
Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing website with new copy, navigation, or page design. Or, if you’re feeling like a completely new website is the route you want to go, we can work with you to develop a new site that offers...
by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being so important today (and the buzz du jour), the best influencers are the most authentic. And, nothing is more authentic than utilizing some of your best customers. Fruchtman Marketing developed a television campaign called “My Jeweler” to...
by Ashley Bowen, Account Coordinator Self-branded is the way to go! If you haven’t considered a self-branded line, you should! Beyond better profit margins, you have control over the design and marketing of the line. Additionally, the collection will be something unique to your store, which is priceless. Our client, Lewis Jewelers in Houston, Texas, recently launched Legacy, inspired...
by Shane O'Neill Gone are the days of the “social media plaything” mindset. The course has changed, and those who want to succeed are taking things seriously. It’s all about strategic planning and execution. So let’s start with some basics most amateurs ignore. Choose Your Platform When choosing your social media platforms, remember, you most likely can’t do everything...