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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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The Buzz

Instagram Reels – The New TikTok?

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users to create and share short form 15 second videos made up of multiple clips set to music. Sound familiar? It should! It’s immediately apparent that Reels is being set up as a competitor to TikTok, the video...

Instore marketing big survey

…asking for a friend.

by Angie Ash, Executive Vice President INSTORE needs YOU to help with the biggest information-gathering exercise in the jewelry industry: The Big Survey! For jewelry retailers only! Your answers stay completely anonymous. They’re asking about the pandemic, lab-grown diamonds, the upcoming election, and much more. Warning: You’ll want to set aside a decent chunk of time to...

The Return of Desktop During COVID

by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...

girl with headphones dancing

The Beatles – This Day In History

by Angie Ash, Executive Vice President August 11 in history was quite busy for the most popular band of all time, The Beatles.  On this day in 1964, “A Hard Day’s Night” opened in NYC. One year later on this day, the movie “Help” opened in NYC. Then, on August 11 of 1966, they hosted their last...

people of many ages standing in a checkout line

Buying Habits by Generation

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...

book cover of Creativity Inc

Creativity, Inc. by Ed Catmull

by Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Creativity, Inc. is part memoir, part business profile, and part management advice book. It details Ed Catmull’s early life and inspiration as well as the creation of Pixar Animation and eventual partnership with Disney. He uses anecdotes and personal stories to demonstrate the aspects of Pixar that...

paper cut out people holding hands

Even The Little Guys Can Win with Compromise

by Charles Pobee-Mensah, Director of Digital Marketing Recently a tech business named Basecamp released their new email app called Hey. People could sign up at hey.com, do a two-week free trial, and pay $99/year to continue. Once you signed up, iPhone and Android apps were ready and waiting for you to use. There was only one problem....

Photo of baby with the word "congratulations are in order

Congratulations are in order!

by Ashley Bowen, Account Coordinator This past week has been an exciting time for two of our team members. Charles, Director of Digital Marketing, and his wife welcomed a baby boy, Moses Michael. He joins three older brothers who are excited to welcome him to the family. And, our Account Coordinator, Hayley, recently purchased her first home. We love seeing...

New Site Launch!

by Shane O'Neill, Vice President NEW SITE LAUNCH: Fruchtman Marketing recently launched Fredric H. Rubel Jewelers’ new website, featuring POS integration and Fruchtman’s Cross Marketing Gallery System.  Check it out here: https://www.rubeljewelers.com/...