By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were primarily used for in the olden years. Connecting with the people you love used to be, well, second nature. Now? We let our fingers do the talking. People, there’s an easy way for friends and family to...
by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience targeting, campaign and website optimization…the list goes on. They’re all key to maintaining appropriate budgeting, scaling of CPC spending, and attaining sustainable campaign metrics. However, if you advertise on Google, they’re switching it up. Google is sunsetting Broad...
By Angie Ash, Executive Vice President Did you watch The Big Game? Many people still don’t realize the NFL owns the rights to the term Super Bowl! Regardless if you were Team Buccaneers or Team Chiefs, or just wanted to see The Weeknd at halftime, you likely noticed the theme of the commercials this year aimed for...
by Charles Pobee-Mensah, Director of Digital Marketing Did you know that Google has released Google Analytics 4? It's a notable upgrade from the previous versions. Although the main new feature is combining data from your app and your website (which most jewelers don't need) it brings a more beginner-friendly interface. Learn about its top 3 benefits and more...
by Hayley Lardinais, Account Coordinator It’s that time of year again. We’ve set our clocks back an hour, the weather is getting colder, and it is dark outside not only when we go to work, but as soon as we leave as well. While some embrace the cold and an opportunity to cuddle up by the fire,...
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator November is Native American Heritage Month! Did you know that there are more than 500 tribal communities in America, all with their own unique traditions and history? There are many resources available to learn more about Native American Heritage Month, but sorting through all of that can be intimidating...
by Ellen Fruchtman, President By now you should be sick of polls, but here’s a study you may want to pay attention to. A company called AKI recently did a study of 3,000 U.S consumers called Four Things Every Advertiser Needs to Know This Holiday Season. If you are a fine jeweler (which you are), you’ll be...
By Shane O’Neill, VP On October 15, Nielsen announced that YouTube and YouTube TV ads watched on connected TV devices will be included in their Digital Ad Ratings. As a majority of US households own one or more connected devices, the move will allow Nielsen to better measure the YouTube audiences beyond computer and mobile usage. With YouTube...
by Angie Ash, EVP We can all agree 2020 is a year we’ll never forget, but it turns out that 100 years ago, 1920 had a lot going on, too. American history proves to be fascinating. Some highlights include women gaining the right to vote, a guy named Ponzi came up with a money-making scheme, the FBI...
by Shane O’Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans and followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve...