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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Don’t Ignore the Mobile Experience

by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about the mobile experience, since your development is done on a desktop computer or laptop. This is a big mistake when most of your users are going to be viewing the website on a mobile device. As your...

The Power of Kindness in the Workplace

by Kelsey Hertz, Account Coordinator Small acts of kindness in the workplace lead to a workplace culture of support and increased productivity. With these “good vibes” comes appreciation from current employees, a spike in interest/job applications in future employees and a higher job satisfaction, which turns into lower turnover rates. Creating a workplace culture of kindness is...

The New Customer Service Tool

by Erin Cole, Social Media Marketing Manager How many times have you found yourself in a lengthy and frustrating process when receiving or facilitating customer service? Not any more. While traditional customer service methods aren’t bad, there are always new methods to meet your customers where they are. Social media has become a primary source of connecting with...

sustainable engagement rings

Sustainability Takes Precedence in 2023

by Ashley Buckowing, Graphic Designer 2020 taught us many lessons, with one of the most important being sustainability and eco-friendly businesses. The importance of sustainability has only increased since then, and in 2023, the topic is rising to new heights.  People are more conscious, now more than ever, of the ethics behind the products they are buying. Consumers...

5 Reasons to Invest in Content Marketing

by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top 5 reasons that’s a good decision: It helps grow your brand awareness - Customers are drawn to helpful, creative content Boosts your organic online findability (SEO) - Google LOVES fresh, high-quality content Grows your audience and online...

TikTok & Instagram: The New Search Engines

by Loran Ramm, Account Coordinator   Most of us can agree that our first interactions with the internet involved search engines. The early 1994 Webcrawler walked so that the 1998 Google Search could run (shout out to Ask Jeeves. None of us will forget you.) But the internet has grown into a more technologically advanced place since the...

Are you using Google’s free tools and platforms?

by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free tools and platforms to help you in a variety of ways, both professionally and personally. Are you taking advantage of everything Google has to offer? Google provides more than just a way for people to obtain information...

Wrapping Up Website Design Best Practices in 2022

Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing. Make sure the following are all true for your website: Utilizes fonts that are easy to read Contains high quality, impactful images Sticks to a limited color scheme Drives towards a clear call to action Avoids clutter...

This is SOCIAL media, after all…

by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some. Pinterest, LinkedIn, Instagram, Tik Tok, and that’s not even all of them! “Is this catchy enough?” “Is this the right kind of post for this platform?” “Did I do that right?” All valid questions. Unfortunately, if your answer to those questions...

The Importance of Shopify and Ecommerce

While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and purchase your products on the spot is a game changer.  And that's where e-commerce enabled Shopify shines! Aside from boosting sales, Shopify also boasts over 6,000 integrations for your site, defends against hackers and keeps your site...