by Hayley Lardinais, Account Coordinator It’s that time of year again. We’ve set our clocks back an hour, the weather is getting colder, and it is dark outside not only when we go to work, but as soon as we leave as well. While some embrace the cold and an opportunity to cuddle up by the fire,...
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator November is Native American Heritage Month! Did you know that there are more than 500 tribal communities in America, all with their own unique traditions and history? There are many resources available to learn more about Native American Heritage Month, but sorting through all of that can be intimidating...
by Ellen Fruchtman, President By now you should be sick of polls, but here’s a study you may want to pay attention to. A company called AKI recently did a study of 3,000 U.S consumers called Four Things Every Advertiser Needs to Know This Holiday Season. If you are a fine jeweler (which you are), you’ll be...
By Shane O’Neill, VP On October 15, Nielsen announced that YouTube and YouTube TV ads watched on connected TV devices will be included in their Digital Ad Ratings. As a majority of US households own one or more connected devices, the move will allow Nielsen to better measure the YouTube audiences beyond computer and mobile usage. With YouTube...
by Angie Ash, EVP We can all agree 2020 is a year we’ll never forget, but it turns out that 100 years ago, 1920 had a lot going on, too. American history proves to be fascinating. Some highlights include women gaining the right to vote, a guy named Ponzi came up with a money-making scheme, the FBI...
by Shane O’Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans and followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve...
by Hayley Lardinais, Account Coordinator Today is the first day of fall, marking the autumnal equinox when day and night are, mostly, equal parts. As the days gradually become shorter and temperatures begin to drop, saying goodbye to summer is never an easy feat. So while pumpkin spice and Halloween lovers rejoice, the rest of us will...
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users to create and share short form 15 second videos made up of multiple clips set to music. Sound familiar? It should! It’s immediately apparent that Reels is being set up as a competitor to TikTok, the video...
by Angie Ash, Executive Vice President INSTORE needs YOU to help with the biggest information-gathering exercise in the jewelry industry: The Big Survey! For jewelry retailers only! Your answers stay completely anonymous. They’re asking about the pandemic, lab-grown diamonds, the upcoming election, and much more. Warning: You’ll want to set aside a decent chunk of time to...
by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...