By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time I got to Woodstock, it really was half a million strong. A different time. And the memories are most certainly faded. Woodstock was not only a celebration of peace, love and music, but it was also the...
by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as far as traffic and sales. Although it isn’t ideal, it can be viewed as an opportunity to improve and prepare for the upcoming busy holiday season. Use the downtime to develop strategies and goals for the remaining...
by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...
by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached a point where you wonder, “I have no idea what hashtags to use, why do I even bother with them?” It sounds unlikely that anyone would be searching for a #SuperSpecificThing, right? Well, according to recent Instagram...
by Angie Ash, EVP As a retailer, you may think you know your customers pretty well, not to mention your ideal customer. However, recent research has found that 61% of people feel the brands that should know them fall short. The good news is that because of all the data and tools available now, it’s easier to...
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing Facebook, Paid Search, and YouTube advertising. This comprehensive digital co-op program is scalable, trackable, and highly cost-effective. The program is designed to provide brand building on the local level by driving direct traffic in support of...
by Ellen Fruchtman, President A recent letter to the Federal Trade Commission by Senator Richard Blumenthal may change the way many advertisers do business with their so-called influencers. Evidently, companies that have been promoting “detox tea” as a weight-loss product may be losing some weight of their own in the form of paid influencers. The companies and...
Mistakes happen and we all make them but here are 6 social media mistakes you can and should avoid. 1. Not setting the right goals- Instead of quickly creating a social ad, stop and think about why you are creating it and what is its purpose. Ultimately, what are you trying to achieve? Once you know the answer...
It’s alive! We’re excited to announce the new website we created for Lewis Jewelers in Houston is now live. Check it out at www.lewisusa.com. Do you need a new website? Contact us for a quote at suits@fruchtman.com....
by Kelsi Roth, Designer & Social Media Coordinator Instagram is the third most popular social media platform (following Facebook and YouTube) with more than 1 billion monthly users and more than 80% of users following at least one business. Potential customers are there, but how do you get their attention? Instagram algorithms are constantly changing and every...