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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
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The Buzz

A Font for the Future

by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft systems and programs since 2007. Even if you don’t use a Microsoft operating system, Calibri was likely sent to you on basic documents, simple forms, and lackluster powerpoints many times over the last 14 years. Though the...

Make Instagram Casual Again

by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially amongst influencers’ captions and their recent posts so I wanted to investigate. For so long, we’ve known Instagram to be a well-polished, curated portfolio of our lives. We always want to put our best foot forward, and...

Must the show go on?

By Ellen Fruchtman, President With the 2021 Oscars just around the corner, award shows may want to take a step back and survey how much they might mean, or not mean, to today’s viewers. Sure, we love to see the stars dressed to the nines and wearing extravagant jewels and clothing us mere mortals can only dream...

Did You Know? – Content Marketing

by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...

Survey Says!

by Angie Ash, EVP We LOVE hearing how you’re getting business done with restrictions still in place. Please consider taking this short survey. We’ll share the results in a future T3 issue!...

New Tab Groups In Google Chrome Make Browsing Easier

by Charles Pobee-Mensah, Director of Digital Marketing Ever feel lost in all the tabs you have open? Google Chrome recently added a better way to keep your browser tabs organized. You can now create "tab groups".  These neat little things can be named, color-coordinated, and minimized. So instead of seeing dozens of tabs with their names cut off,...

Don’t Forget to Change Your Clocks!

by Ashley Bowen, Account Coordinator On Sunday, March 14th at 2:00 am, Daylight Savings Time will take place for the majority of the United States. Although we technically “lose” an hour, this change signifies the promise of warmer temperatures and an increasing amount of daylight, until we change course and set the clocks back an hour on...

Spring Cleaning Your Computer

by Kristy Cartmell, Graphic Designer & Social Media Coordinator If you’re anything like me, you relish the idea of some old-fashioned spring cleaning. I love feeling refreshed, rejuvenated, and remotivated in a clean home and working environment. However, this year, I’m going to take it a step further and tackle something I have put off for too...

Can We Talk?

By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were primarily used for in the olden years. Connecting with the people you love used to be, well, second nature. Now? We let our fingers do the talking. People, there’s an easy way for friends and family to...

Is Your Paid Search Agency on Top of Its Game?

by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience targeting, campaign and website optimization…the list goes on. They’re all key to maintaining appropriate budgeting, scaling of CPC spending, and attaining sustainable campaign metrics. However, if you advertise on Google, they’re switching it up. Google is sunsetting Broad...