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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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The Jewel in the Crown of Digital Marketing

by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative, and engaging content is essential to attract, educate, and convert potential customers. Storytelling. Weave captivating stories around your jewelry pieces, highlighting their unique features, craftsmanship, and the emotions they evoke. Educational Value. Empower your audience...

Women tries on ring

The Glittering Rise of Video Content: Social Media Strategies for Jewelers

by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on social media platforms such as TikTok, Facebook/Instagram Reels, and YouTube marks a transformative shift in engagement strategies. These platforms offer jewelers an unparalleled opportunity to highlight their craftsmanship, narrate their brand's story, and present their products in...

Yellow light bulb higher than the white light bulbs

Wait. What Store Was That?

by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable?  We recently updated a client’s business tagline because they wanted to be known for something deeper than just a jewelry store. Not only can it be profitable to try something new, but endlessly beneficial if the tagline catches on. So take a moment...

Aquamarine ring on seashell at the beach

Aquamarine: The Happiness Birthstone

by Samantha Cialdella, Account Coordinator Many of us are familiar with March’s birthstone, but if you aren’t, let me introduce you to Aquamarine. This light and beautiful stone boasts lovely green and blue hues and the stone is believed to keep the wearer calm and level-headed.  Additionally, Aquamarine symbolizes happiness and purity, so it’s no surprise that this...

Finding your identity

Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here's how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it's custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know...

Preparing for JCK

by Ashley Buckowing, Art Director If you’re anything like us, you’ve already been mentally preparing for JCK 2024 for months. But if not, no worries! Now is the perfect time to begin planning your days in the way that makes the most sense for you and your business.  This year, JCK has given us four easy ways to...

Maximizing E-commerce Revenue Through Strategic Upselling

by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize revenue and enhance customer satisfaction. Bundling Complementary Products: Create enticing product bundles by pairing items that complement each other, providing customers with added value and incentivizing larger purchases.  Offering Limited-time Promotions: Encourage impulse buys and urgency by...

Using SEO To Your Advantage

by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The recommendations below are your guide to mastering SEO techniques that not only enhance your search engine rankings but also enchant your prospective customers, leading them directly to your treasures. Follow the steps below to elevate your jewelry...

Reintroducing Yourself To Your Brand

by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how well do you really know your brand? Or should I ask, how well do others know your brand? Building and developing your brand standards is a key component to keeping your business memorable. It also builds consistency...

Cultivating Employee Happiness

by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for by their employer, they will be more motivated to care for the business and its customers. As noted by professional jewelry sales and operations trainer, Jimmy Groot, “Happy employees not only deliver better customer service but also...