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social media trends 2018

Top 8 Social Media Trends for 2018

by Logan Taylor, Social Media Coordinator As the jewelry marketing experts, we have seen the expansion and rise of social media in all of our advertising not only in 2017 but throughout its existence. Social media not only helps to reach the most potential consumers but also creates a steady brand awareness to grow businesses. In this...

2017 top ads

The Top Ads of 2017

by Jenny Macino, Graphic Designer It may be a new year, but that doesn’t mean we can’t still talk about 2017, right? Especially in terms of advertising. In December, Adweek listed their 10 Best Ads of 2017. Their selection includes ads from brands ranging from Nike to Burger King. According to Tim Nudd of Adweek, “These ads...

SHAPA scale

The Holidays Are Over! The Holidays Are Over!

by Michael Fruchtman, CFO The holidays are coming and that means food, food, and more food. It also means getting on the scale and feeling terrible frustration with the added weight. Each pound added feels like a betrayal to your body. Now there’s a new way to look at it! A new “scale” called a SHAPA. This scale...

smartwork media

New SmartWork Media Kits- We created them!

We are proud to announce that Fruchtman Marketing has created three new video media kits for SmartWork Media: INSTORE, INVISION, and PETS+. They are digital kits that are easy-to-understand, environmentally friendly, and interactive. We took a unique approach by making them engaging videos rather than a traditionally printed media kit. Check them out using the links...

ariel ellis

Ariel Ellis Joins Fruchtman Marketing

Fruchtman Marketing is pleased to welcome, Ariel Ellis as a new Digital Marketing Specialist. She is a graduate of Bowling Green State University with a Bachelor of Science degree in Visual Communications Technology and brings a strong background in SEO, web design, analytics, and web development. In her role as a Digital Marketing Specialist, she will...

latest in bridal

All the Latest on Bridal

As a busy retailer, you may not have much time to read all the trade magazines piling up on your desk. However, it’s important to stay up on the latest trends and research in the industry, especially when it comes to the all-important bridal demographic. Click here to get the latest JCK bridal supplement in an easy...

diamond ring

Control Is Only A Ring Away

If you own a smartphone, you can probably agree that in some way or another, it can be distracting. In this day and age, humans are connected and in-tune more than ever before. Often times, this can get in the way of living our lives and focusing on what is truly important. With a new wearable technology...

Get Your Camera Ready

You probably know video is the dominating content trend in digital marketing today. But did you know more than 60% of marketers have used videos in their digital marketing strategies within the past year and 76.5% have seen positive ROI results? Here are the top 5 reasons why you should use video in your marketing: 1) Selling is...

Charles Pobee-Mensah Promoted To Director of Digital Marketing

Fruchtman Marketing is pleased to announce the promotion of Charles Pobee-Mensah as the new Director of Digital Marketing. Charles joined Fruchtman Marketing in April 2017 as a Digital Marketing Specialist and quickly made his mark, demonstrating his vast understanding of the digital marketplace and desire to innovate. In his short time at Fruchtman Marketing, he has...