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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Should Local Jewelers Sell Online?

by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others. So when news broke that they might be starting to encroach on the jewelry industry with its own line, the natural reaction is to think about how to protect your business. Could selling online be the way...

Keeping It Simple and Smart

Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends is run errands, like shopping for groceries. This weekend, though, I had a bit of a revelation, at least for me. And that revelation is the independent grocery store is king. Why? Because more than Netflix...

Shopping Starts On Social Media

It may be hard to connect with Millennials, but it’s definitely not hard to find them. With 72% of the Internet-using population on social media sites like Facebook, it’s a no-brainer that there’s leverage to get your message to these new consumers. But how much stock do Millennials put in products they see on social media?...