by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...
by Charles Pobee-Mensah, Director of Digital Marketing How do you know if your marketing is working? It’s not always straightforward. The internet has made it easy to figure out where online sales come from, but jewelers still find that their customers want to buy in-store. Enter call tracking. Website call tracking can tell you how the people calling your...
Mistakes happen and we all make them but here are 6 social media mistakes you can and should avoid. 1. Not setting the right goals- Instead of quickly creating a social ad, stop and think about why you are creating it and what is its purpose. Ultimately, what are you trying to achieve? Once you know the answer...
WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial, running on YouTube Advertising, around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones”. Watch...
How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there similarities between social media and traditional media you need to know about? Our special guest is Shane O'Neil is the Vice President of Fruchtman Marketing. Shane answers these and many more vital marketing questions…...
by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to have taken notice. Does this mean something or nothing? However, it would have been easy to overlook how this new frontier could have affected the rest of their jewelry business. Smart jewelry is here and its presence is...
By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers throughout the United States. The family owned and operated manufacturer, based in Chicago, IL will feature the new logo beginning with upcoming INSTORE print ads and graphics during JCK, as well as a direct mail series, also...
By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo, an advertising platform for the open internet, called Why We Buy – Consumer Behavior & Loyalty in the Age of Infinite Options included some interesting content. Some of the findings are common sense. Others might surprise you....
By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses the platform! The endless question is how do you get to get it to work in your favor? Here are some tips to focus on when posting and when using Instagram. 1. Post more often. 2.Post video. Video consumption on...
In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google or Facebook?" The short answer is that they both serve two different types of consumers; those in-market and those who might not be. As with any marketing, it starts with a plan. [embed]https://youtu.be/hBVbN5hVmuM[/embed]...