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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Focus on Clarity with Your Website

by Ryan Leisure, Senior Web Manager WHY?  Web users demand clarity. People have limited attention spans, and if your website is confusing, they will leave.   HOW? Start with your homepage. Take a fresh look at it and scan the full page. What stands out? What grabs your attention? What would you click next? When a new user lands...

New Shopify Website on the Horizon!

By Angie Ash, Executive Vice President Fruchtman Marketing is excited to announce the development of a new website for Elebash’s Jewelers of Pensacola, Florida. Their new website will be built on the Shopify platform and will feature an elegant theme to highlight their custom, bridal, and repair business. The new site is set to launch in early...

Buy Now, Pay Later?

By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...

Google Tag Manager

by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added to your website in order to get it to play nicely with others. There might be code from Facebook, from Google Analytics, from anywhere, really. These pieces of code are often referred to as "tags".  One way to...

Designer Retailer Dilemma

by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still getting over the trauma of wearing a mask for 8 hours, the masked police tooling the aisles, the sheer hypocrisy of it all (with shoulder-to-shoulder cocktail parties and events sans masks). The overall exhaustion, occasional frustration, and...

Website Refresh

Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing website with new copy, navigation, or page design. Or, if you’re feeling like a completely new website is the route you want to go, we can work with you to develop a new site that offers...

The Truth About eCommerce

by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed,  and eCommerce transactions became the only real opportunity to drive sales. Year over year, online sales...