by Angie Ash, EVP I have great news - my daughter is officially engaged! My future son in law asked for our blessing to marry Meredith about a month ago, and Matt and I both loved that he followed this tradition of sorts. Within the conversation, I mentioned that I was in the jewelry business and told...
by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with lab-grown diamonds for a while now. Because of the differences and similarities between lab-grown and natural diamonds, not all retailers, or even customers, have the same view of the product. But one thing that seems undeniable is...
by Shane O’Neill, Vice President So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought the...
by Charles Pobee-Mensah, Director of Digital Marketing From time to time, our clients find themselves up to their ears in website spam. This usually takes the form of tens, dozens, or even hundreds of emails related to Russia, porn, Viagra, you name it. Website spam can sometimes be tricky to get rid of. But thankfully, there are...
by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry stores. Suddenly every jeweler's website has become much more important for business. But sometimes it's hard to know how your website is faring. So today, we're going to talk about two ways to better understand your website...
by Angie Ash, Executive Vice President It’s no secret that we’re big fans of Podium here at Fruchtman Marketing! We refer it to every retail jeweler we know. On top of helping our clients achieve better and more frequent reviews, they are always innovating, another attribute we love. If you’re not using it already, you should certainly...
by Charles Pobee-Mensah, Director of Digital Marketing Your website is probably more important now than it ever has been. People are spending more time online and less time visiting brick and mortar stores. But website visitors aren't coming for quite the same reasons as before. So let's talk about keeping your website up to date and making...
by Charles Pobee-Mensah, Director of Digital Marketing Pouring money into ads can be nerve-racking. It's hard to know which platforms will give you the biggest boost and whether they're working. But what if you could multiply the effect of your ads? Well, with your website, you can. Here's How It Works When you run ads, people hear about you....
by Charles Pobee-Mensah, Director of Digital Marketing HTTP/2 is a standard for websites that’s faster than the old way. Most websites don’t use it yet, but eventually, they all will. The best part is, you might be able to make this switch just by asking your hosting provider about it. Let’s take a closer look. What Is HTTP/2? When...
by Michael Fruchtman, CEO/CFO When it comes to selling and creating some of the finest jewelry in Scottsdale, no one compares to Schmitt Jewelers. So, naturally, they needed a website that reflects their professionalism and creativity! Check out their new website, hot off the press and created by Fruchtman. Looking for a great new website? Contact suits@fruchtman.com. View...