by Angie Ash, Executive Vice President It’s no secret that we’re big fans of Podium here at Fruchtman Marketing! We refer it to every retail jeweler we know. On top of helping our clients achieve better and more frequent reviews, they are always innovating, another attribute we love. If you’re not using it already, you should certainly...
by Charles Pobee-Mensah, Director of Digital Marketing Your website is probably more important now than it ever has been. People are spending more time online and less time visiting brick and mortar stores. But website visitors aren't coming for quite the same reasons as before. So let's talk about keeping your website up to date and making...
by Charles Pobee-Mensah, Director of Digital Marketing Pouring money into ads can be nerve-racking. It's hard to know which platforms will give you the biggest boost and whether they're working. But what if you could multiply the effect of your ads? Well, with your website, you can. Here's How It Works When you run ads, people hear about you....
by Charles Pobee-Mensah, Director of Digital Marketing HTTP/2 is a standard for websites that’s faster than the old way. Most websites don’t use it yet, but eventually, they all will. The best part is, you might be able to make this switch just by asking your hosting provider about it. Let’s take a closer look. What Is HTTP/2? When...
by Michael Fruchtman, CEO/CFO When it comes to selling and creating some of the finest jewelry in Scottsdale, no one compares to Schmitt Jewelers. So, naturally, they needed a website that reflects their professionalism and creativity! Check out their new website, hot off the press and created by Fruchtman. Looking for a great new website? Contact suits@fruchtman.com. View...
by Angie Ash, Executive Vice President You live in a nice home, most likely with generous square footage in an upscale neighborhood. It’s probably filled with nice things. Open your closet. Your suits and ties were not likely purchased at a discount and if they were, you’re not telling. Your handbag is buttery leather, complete with...
by Charles Pobee-Mensah, Director of Digital Marketing For a jeweler, checking your website is work. And most jewelers have computers for doing work. So, most of the time when jewelers check their websites, it’s on a computer. But is that how your customers view your website? Nope. Your Customers Find You On Their Phones Ok, it’s not literally all...
by Charles Pobee-Mensah, Director of Digital Marketing We see it all the time. A new jeweler is ready and excited to get started with us. They can’t wait to see how the new ad campaigns and website changes will affect their business. Then the jeweler realizes that nothing can get started. They don’t have the right access...
It’s alive! We’re excited to announce the new website we created for Lewis Jewelers in Houston is now live. Check it out at www.lewisusa.com. Do you need a new website? Contact us for a quote at suits@fruchtman.com....
By Ellen Fruchtman, President Fruchtman Marketing just launched two new websites for Hasenfeld-Stein, one of the leading diamantaires in the industry. Read the Press Release here. ...