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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Don’t Ignore the Mobile Experience

by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about the mobile experience, since your development is done on a desktop computer or laptop. This is a big mistake when most of your users are going to be viewing the website on a mobile device. As your...

5 Reasons to Invest in Content Marketing

by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top 5 reasons that’s a good decision: It helps grow your brand awareness - Customers are drawn to helpful, creative content Boosts your organic online findability (SEO) - Google LOVES fresh, high-quality content Grows your audience and online...

Wrapping Up Website Design Best Practices in 2022

Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing. Make sure the following are all true for your website: Utilizes fonts that are easy to read Contains high quality, impactful images Sticks to a limited color scheme Drives towards a clear call to action Avoids clutter...

Focus on Clarity with Your Website

by Ryan Leisure, Senior Web Manager WHY?  Web users demand clarity. People have limited attention spans, and if your website is confusing, they will leave.   HOW? Start with your homepage. Take a fresh look at it and scan the full page. What stands out? What grabs your attention? What would you click next? When a new user lands...

New Shopify Website on the Horizon!

By Angie Ash, Executive Vice President Fruchtman Marketing is excited to announce the development of a new website for Elebash’s Jewelers of Pensacola, Florida. Their new website will be built on the Shopify platform and will feature an elegant theme to highlight their custom, bridal, and repair business. The new site is set to launch in early...

Buy Now, Pay Later?

By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...

Google Tag Manager

by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added to your website in order to get it to play nicely with others. There might be code from Facebook, from Google Analytics, from anywhere, really. These pieces of code are often referred to as "tags".  One way to...

Designer Retailer Dilemma

by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still getting over the trauma of wearing a mask for 8 hours, the masked police tooling the aisles, the sheer hypocrisy of it all (with shoulder-to-shoulder cocktail parties and events sans masks). The overall exhaustion, occasional frustration, and...