by Angie Ash, Executive Vice President With all of the concern given to news of brick and mortar stores closing, or in constant need of workers, I felt the need to turn to our own staff – many of them Millennials and Gen Z – to find out how much they truly enjoy purchasing online, and how...
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...
by Shane O'Neill, Vice President A lot of times little pieces of code from different places have to be added to your website in order to get it to play nice with others. There might be code from Facebook, from Google Analytics, from anywhere really. These pieces of code are often referred to as "tags". You should know...
by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still getting over the trauma of wearing a mask for 8 hours, the masked police tooling the aisles, the sheer hypocrisy of it all (with shoulder-to-shoulder cocktail parties and events sans masks). The overall exhaustion, occasional frustration, and...
Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing website with new copy, navigation, or page design. Or, if you’re feeling like a completely new website is the route you want to go, we can work with you to develop a new site that offers...
by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed, and eCommerce transactions became the only real opportunity to drive sales. Year over year, online sales...
by Charles Pobee-Mensah, Director of Digital Marketing While working, most of us are much more likely to be using a laptop or desktop than a phone. So it's only natural that when a jeweler reviews their website, they primarily look at it on a computer. But this doesn't always help you produce the customer-facing experience that you're...
by Charles Pobee-Mensah, Director of Digital Marketing Your online presence is a vast exotic ecosystem teaming with jubilance and life. It is your honorable duty to stand at the helm of this majestic beauty and guide it to ever-increasing greatness. That is if you're not busy spending six hours trying to fix a typo on a blog...
by Angie Ash, EVP I have great news - my daughter is officially engaged! My future son in law asked for our blessing to marry Meredith about a month ago, and Matt and I both loved that he followed this tradition of sorts. Within the conversation, I mentioned that I was in the jewelry business and told...
by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with lab-grown diamonds for a while now. Because of the differences and similarities between lab-grown and natural diamonds, not all retailers, or even customers, have the same view of the product. But one thing that seems undeniable is...