by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine, Trace Shelton, to talk digital marketing. They covered everything from how digital media relates to traditional media, paid search vs. organic search, and budgeting. Watch it here. ...
by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...
by Charles Pobee-Mensah, Director of Digital Marketing With fall around the bend, now is the perfect time to take a look at your online marketing and see if it’s up to snuff for the 2018 holiday season. On the most basic level, it’s all about figuring out how customers go from browsing the internet to buying jewelry...
by Charles Pobee-Mensah, Director of Digital Marketing Have you ever gone to a website that impressed you at first glance? Big pretty pictures. Fancy features. Looks expensive. Then, you start scrolling and clicking around and realized that you hate it. You can’t find what you’re looking for. It’s hard to learn about the company. You’re not even...
by Logan Taylor - Social Media Coordinator Something new from Fruchtman Marketing. In the ever-changing world of digital marketing, we as marketing experts decided it was time to update our website. In the scheme of creating the new template to lay out everything we do for jewelry retailers and manufacturers, we decided to modify our logo to...
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three feet of table is all that separates us… I can smell the hint of stale wintergreen gum on his breath, but his eyes just stare… wandering, unfocused, overwhelmed. Glenn! Things are different now… you must adapt,...
Shane O'Neill - Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The list of stalwart retail stores closing their doors is growing, including Macy’s and JC Penney. Shopping malls are becoming so 2010 and people would rather Netflix and chill than head out and go shopping. Now, we can...
Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...
You can’t open a trade magazine, email or attend an industry conference without a multitude of messages coming your way about the importance of your web presence. The problem: no one understands the magnitude of work that’s needed to conduct business on the web. It’s no laughing matter. Pure and simple: your website is the online version...
