by Charles Pobee-Mensah, Director of Digital Marketing We see it all the time. A new jeweler is ready and excited to get started with us. They can’t wait to see how the new ad campaigns and website changes will affect their business. Then the jeweler realizes that nothing can get started. They don’t have the right access...
It’s alive! We’re excited to announce the new website we created for Lewis Jewelers in Houston is now live. Check it out at www.lewisusa.com. Do you need a new website? Contact us for a quote at suits@fruchtman.com....
By Ellen Fruchtman, President Fruchtman Marketing just launched two new websites for Hasenfeld-Stein, one of the leading diamantaires in the industry. Read the Press Release here. ...
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine, Trace Shelton, to talk digital marketing. They covered everything from how digital media relates to traditional media, paid search vs. organic search, and budgeting. Watch it here. ...
by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...
by Charles Pobee-Mensah, Director of Digital Marketing With fall around the bend, now is the perfect time to take a look at your online marketing and see if it’s up to snuff for the 2018 holiday season. On the most basic level, it’s all about figuring out how customers go from browsing the internet to buying jewelry...
by Charles Pobee-Mensah, Director of Digital Marketing Have you ever gone to a website that impressed you at first glance? Big pretty pictures. Fancy features. Looks expensive. Then, you start scrolling and clicking around and realized that you hate it. You can’t find what you’re looking for. It’s hard to learn about the company. You’re not even...
by Logan Taylor - Social Media Coordinator Something new from Fruchtman Marketing. In the ever-changing world of digital marketing, we as marketing experts decided it was time to update our website. In the scheme of creating the new template to lay out everything we do for jewelry retailers and manufacturers, we decided to modify our logo to...
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three feet of table is all that separates us… I can smell the hint of stale wintergreen gum on his breath, but his eyes just stare… wandering, unfocused, overwhelmed. Glenn! Things are different now… you must adapt,...
