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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Basic Website Analytics

Basic Website Analytics for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...

Top Five Ways To Misuse Your Agency

Top Five Ways To Misuse Your Agency. Ok. I saw that. You just rolled your eyes at my title. And that’s because you’re thinking I’m biased; I work in marketing, for a marketing agency no less. You’re right. And that’s exactly why you should listen up. It takes an insider to point out the biggest mistakes clients...

Your website is your store. Treat it like one.

Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...

Garbage in. Garbage out.

You can’t open a trade magazine, email or attend an industry conference without a multitude of messages coming your way about the importance of your web presence. The problem: no one understands the magnitude of work that’s needed to conduct business on the web. It’s no laughing matter. Pure and simple: your website is the online version...