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Shane Articles Tag

How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought...

The Changing Landscape of Digital Marketing

by Shane O'Neill, VP The digital marketing world has plenty of options we're all familiar with: social media, paid search, retargeting, YouTube ads, and more. Retailers use some or all of these to promote their products and services. But you know what's not so obvious? The sneaky changes happening behind the scenes in these marketing tools. They...

Fish Tacos With Lime-Cilantro Crema

By Shane O’Neill, VP Crema1/4 cup green onions, thinly sliced1/4 cup fresh cilantro, chopped3 tablespoons fat-free mayonnaise3 tablespoons reduced-fat sour cream1 teaspoon lime rind, grated1 1/2 teaspoons fresh lime juice1/4 teaspoon salt1 garlic clove, mincedTacos1 teaspoon ground cumin1 teaspoon ground coriander 1/2 teaspoon smoked paprika1/4 teaspoon ground red pepper1/8 teaspoon salt1/8 teaspoon garlic powder1 1/2 pounds red...

Our AI is Guaranteed to Grow Your Sales!

By Shane O'Neill, VP   You've probably heard all the buzz about AI and how it's the latest and greatest thing in digital marketing. But let me let you in on a little secret - AI isn't as new as it seems. Truth is, AI has been a driving force in digital marketing for years, but there are...

Are You Thinking About Marketing All Wrong?

by Shane O'Neill, VP It seems that today everyone wants everything, right now, all the time. When it comes to marketing, the question usually is, “How long before I start to see results?” That’s a loaded question because it really depends on many factors, such as your budget and strategy. But it also requires a word seldom...

Blackened Salmon, Rice Pilaf & Shrimp Medley With Beurre Blanc Sauce

  Main Ingredientssalmonshrimpred pepperasparaguschivesblack sesame seedsonion strawsrice pilafWhite Butter Sauce: Beurre Blanc1/4 cup white wine vinegar1/4 cup dry white wine2 tablespoons finely minced shallots1/3 cup heavy cream1/4 teaspoon salt1/8 teaspoon white pepper2 sticks unsalted butter, chilled and cut into 16 pieces Main DishCut salmon into serving sizes, season with blackening and broil in oven 6-8 minutes.Cook rice and...

Five Things You Should Do in 2023 in Digital Marketing

Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used paid search and Facebook advertising. Some still don’t to the level they should. Moreover, there still is a lack of sophistication in regard to other digital efforts like websites or email marketing. It lacks planning, integration, strategy,...

Eggs Benedict – Shacked

by Shane O’Neill, Vice President Main2 pieces naan bread2 tbsp parmesan cheese, shredded8 slices pancetta4 eggssea salt, to tastepepper, to tastearugula, to garnishHollandaise Sauce3/4 cup butter, unsalted3 egg yolks, large1 1/2 tsp lemon juice, fresh1/4 tsp cayenne or hot paprika1/4 tsp kosher saltcracked black pepper, to taste MainBrush Naan bread with butter and toast under broiler just until...