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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Shane Articles Tag

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS software, accounting, etc. Yet, few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact is,...

TikTok or NOT.

by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok. Everyone is talking about how you should add it to your marketing mix, but should you? Sure, TikTok is fun and cool, but is it the right audience at the right time for a retail jeweler? Before...

The Secret to Unlock Social Media Success

By Shane O’Neill, Vice President Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. If you think you can hand off your social media presence to some service for $195 a month, you’re not even in the game. If...

COVID Bridal Boom?

by Shane O’Neill, Vice President It happened in a flash. COVID-19 hit the newswire, cases grew and, before we knew it, the country was on lockdown. People couldn’t leave the house, businesses were closed, and people had to decide who they were going to shelter in place with. When abrupt events like these happen, such as the...

How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Vice President So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought the...

man behind counter wear cloth medical mask

My COVID Life

by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t wear masks, wear masks… conspiracy theories… dogs and cats living together… all is lost, all is lost! Whew, we are all still spinning from this COVID thing. For whatever reason, I maintained a cautious yet level-headed perspective...