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Shane Articles Tag

Chicago Pizza Crust

5 cups flour, all-purpose, 11-12%, preferably Ceresota1 3/4 cups water, cold3 tbsp lard2 1/2 tsp sea salt, fine1 3/4 tsp malt1 1/2 tsp (1 pack) yeast, instant and dry Add water, then yeast and whisk togetherAdd flour, then malt and begin to slowly mixAfter it begins to come together, give the bowl a scrape to get remnants...

An Apple a Day is a Nice Way to Play

By Shane O'Neill, Vice President By now, most of us are pretty familiar with the various types of digital media options available. From social media, paid search, retargeting to digital display and YouTube advertising and so on, most retailers are actively incorporating some or all into their marketing mix. Less obvious to most is the constantly evolving...

Start 2023 Right

2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to the next level in the new year. Within the next few weeks, Fruchtman will begin planning for 2023. New objectives, exciting opportunities, and fresh ideas. Developing a strategy for your business is key to meeting your objectives...

This Could be a Media Game Changer

By Shane O'Neill, VP Media advertising is about to get a whole lot more interesting as Disney+ and Netflix are about to introduce ad-supported subscription options. As two of the most dominant streaming services with the highest average customer retention rates, the question is how much of traditional cable ad dollars will move over to Disney+ and...

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software, etc. Yet few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact...

Shackwacker

by Shane O’Neill, Vice President 2 ounces Kraken black spiced rum2 ounces Kahlua coffee liqueur2 ounces dark creme de cacao2 ounces caramel macchiato creamer2 ounces iced coffee4 ounces half and half2 cups ice Measure all ingredients into a cup.Add ice to blender.Pour ingredients over ice and blend until smooth.Swirl chocolate inside glass.Pour blended mixture into glass and...

Age of the Cookie Cutters

By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...

Belgian Waffles with Syrup

Classic Belgian Waffles

By Shane O’Neill, Vice President 2 cups cake flour2 teaspoons baking powder1/2 teaspoon salt4 large eggs, separated2 tablespoons sugar1/2 teaspoon vanilla extract4 tablespoons unsalted butter, melted2 cups milknon-stick cooking spray Preheat the waffle iron according to the manufacturer’s instructions. In 1 medium bowl sift together flour, baking powder, and salt. Set aside.In a second bowl use the wooden...

Buy Now, Pay Later?

By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...