Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Stuff You’ll Love

Kill Them With Kindness

When was the last time you were the victim of a random act of kindness? How did it make you feel? Growing up, my mom always told me to “kill them with kindness” and it wasn’t until I got older that I really understood what that meant. This year has been really hard for a lot...

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Podium

by Angie Ash, Executive Vice President It’s no secret that we’re big fans of Podium here at Fruchtman Marketing! We refer it to every retail jeweler we know. On top of helping our clients achieve better and more frequent reviews, they are always innovating, another attribute we love. If you’re not using it already, you should certainly...

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Masterclass

by Michael Fruchtman, CFO The website clearly communicates in big, bold letters: Today’s the Day! And, the truth is today is the day as is tomorrow and the next day. Because emerging as one of the hottest online teaching websites is Masterclass.  Have you ever been interested in the world of film and TV? Well, you can...

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Small Gestures. Big Impact.

by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day and anniversaries, consider offering your best customers a little something to show you care at no charge. There are numerous options to consider, both big and small, such as flowers, wine, or simply a nice handwritten card....

Staying Positive

By Kristy Cartmell, Designer / Social Media Specialist If you begin an online search with “how to stay positive” Google will end that thought by auto-filling your search with the top result, “during the coronavirus.” It can definitely be hard to keep going during this time when there is no clear end. Even while some states look...

Google Ads

by Shane O'Neill, Vice President Have you been an active advertiser in Google Adwords Since January 1 of this year? If so, Google is providing ad credits that will be available to use later this year! Advertisers and Partner agencies should see credits appear in their accounts in the coming months. While more details will come, you...

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Work at Home Helpers – Bonjoro

By Angie Ash, Executive Vice President While companies and their employees adapt to the new reality of working from home, online businesses specializing in clienteling are doing their best to provide helpful tools so you can stay in touch. Bonjoro launched a free Google Chrome extension so anyone can include videos anywhere – this applies to all...

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Make the Most of Your Time at Home

By Ashley Bowen, Account Coordinator We’ve compiled a list of ideas and resources for you to maximize your time at home so you can eventually return to your daily routine feeling refreshed and accomplished! Movement  There are lots of online resources available to help you exercise at home. You can find yoga, HIIT, barre and strength training options using...

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Working From Home

by Kristy Cartmell, Designer / Social Media Specialist With everything going on in the world, one small comfort some of us may be experiencing is the ability to work from home. As we move into an age where we see younger generations pushing for a better work-life balance, working from home already seems to be satisfying that need....

Cutting Out the Clutter

By Hayley Lardinais, Account Coordinator For most of us, multitasking has become an inevitable staple of our work and personal lives. So much so, that one’s ability to tackle many tasks simultaneously is now considered an important skill in being successful and efficient in many areas of work. Even as I write this article I will admit...