by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important to note that some rules of advertising remain the differentiator of what makes one business successful versus another. Like it or not, advertising is still the great influencer and persuader. And, if it didn’t work, US companies...
Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and making a new friend.) Jamal Hinton, 17, of Phoenix found himself accidentally brought into a group text for planning Thanksgiving dinner. When he made an attempt to find out who was texting him, he was informed that...
Just as you’re counting down the last month and a half of 2016, ready to ring in a new year, Facebook is trying to kill you off. A brief glitch hit Facebook this past Friday, marking thousands of the social media giant’s users as deceased. People logged in to find that they had been “memorialized”; their accounts...
I recently got pulled into a promotional offer advertised on Instagram for a company called Prize Candle. This company creates soy candles that contain a special gift in each candle: a ring! The promo that enticed me was buy one candle, get another one free—a simple bogo offer. Honestly, it’s the simple bogo offer that entices...
How cool is this? My daughter was recently notified of her acceptance to The University of Pittsburgh. Although they sent a snail mail letter, too, as follow-up, she was initially notified through email, via this link. The personalization made it really engaging and she shared it with all of her friends. It’s a brilliant move for a...
Claire Hayes over at Spoon University created a list of the best candy/alcohol pairings. As a college student, she created these pairings for budget-minded students who will be drinking the Halloween weekend away. For those of you who need a little help suffering through the hordes of trick or treaters on Halloween, this will work for...
Do you ever find it weird that it’s thrilling to be scared? Ever ask yourself, “Why am I continuing to watch this movie when I know I’m not going to be able to sleep later?" The sensation of fear, whether it’s watching a nail-biting horror movie, riding a roller coaster, hearing a scary story, or a...
If only scientists and engineers could think of a way to make your hands bigger for all that gardening work...
Whether you’re on a brand new computer or had to reformat for one reason or another, a big pain with a clean computer is getting all those common programs downloaded and installed. Ninite is a handy tool that can save you a few minutes or a few hours. With many of the most popular programs, from...
We’re all for charitable giving, generosity and paying it forward. Facebook founder, Mark Zuckerberg, and his wife, Dr. Priscilla Chan, announced last week that they will give $3 billion to cure, prevent or manage all disease by the end of this century. Although this level of donation is way beyond the scope of what almost anyone...