Stuff You&#8217;ll Love

by Angie Ash, Executive Vice President We’re celebrating another birthday card client. Our birthday card program continues to wow! We’re excited to announce the addition of Diamond Guild to our birthday and anniversary card programs. We’re wishing them lots of anticipated success with the card program in the coming months! To find out more, click here....

September 17, 2018

Make A Wish!

by Michael Fruchtman, CFO Our birthday card program is catching fire. Do you want to start a birthday or anniversary card program for your store? Here’s what Ryan Blumenthal, of Corinne Jewelers, has to say: "I used the birthday and anniversary program for years and it was enormously successful. To be honest, I took a hiatus and decided to...

September 10, 2018

A Big Congratulations!

by Ellen Fruchtman, President To our own Schmitt Jewelers in Phoenix, AZ for their winning design in the AGTA Spectrum Awards 2018! This stunning ring features a 14.73 ct. orange zircon from color gemstone expert, Roger Dery. Accented with tsavorite garnets and diamonds. See all the winners here....

August 13, 2018

The Basic Rules of Advertising

by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important to note that some rules of advertising remain the differentiator of what makes one business successful versus another. Like it or not, advertising is still the great influencer and persuader. And, if it didn’t work, US companies...

June 29, 2018

Department Article, Main, Stuff You'll Love

A Special Thanksgiving Guest

Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and making a new friend.) Jamal Hinton, 17, of Phoenix found himself accidentally brought into a group text for planning Thanksgiving dinner. When he made an attempt to find out who was texting him, he was informed that...

November 21, 2016

Did You Die On Friday?

Just as you’re counting down the last month and a half of 2016, ready to ring in a new year, Facebook is trying to kill you off. A brief glitch hit Facebook this past Friday, marking thousands of the social media giant’s users as deceased. People logged in to find that they had been “memorialized”; their accounts...

November 14, 2016

What’s Hot? Prize Candles.

I recently got pulled into a promotional offer advertised on Instagram for a company called Prize Candle. This company creates soy candles that contain a special gift in each candle: a ring! The promo that enticed me was buy one candle, get another one free—a simple bogo offer. Honestly, it’s the simple bogo offer that entices...

November 7, 2016

Personalization Inspiration

How cool is this? My daughter was recently notified of her acceptance to The University of Pittsburgh. Although they sent a snail mail letter, too, as follow-up, she was initially notified through email, via this link. The personalization made it really engaging and she shared it with all of her friends. It’s a brilliant move for a...

October 31, 2016

Candy and Adult Beverages

Claire Hayes over at Spoon University created a list of the best candy/alcohol pairings. As a college student, she created these pairings for budget-minded students who will be drinking the Halloween weekend away. For those of you who need a little help suffering through the hordes of trick or treaters on Halloween, this will work for...

October 24, 2016