by Charles Pobee-Mensah, Director of Digital Marketing How do you know if your marketing is working? It’s not always straightforward. The internet has made it easy to figure out where online sales come from, but jewelers still find that their customers want to buy in-store. Enter call tracking. Website call tracking can tell you how the people calling your...
by Charles Pobee-Mensah, Director of Digital Marketing With fall around the bend, now is the perfect time to take a look at your online marketing and see if it’s up to snuff for the 2018 holiday season. On the most basic level, it’s all about figuring out how customers go from browsing the internet to buying jewelry...
Who doesn’t love to stay home and still be able to shop? Overall, there has been quite a comfort in online shopping by consumers. In turn, growth in the jewelry industry is being fueled by this shift to e-commerce. Although jewelry shoppers may still remain hesitant to purchase a piece of fine jewelry online, these hesitations...
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need to turn to our own staff – many of them millennials – to find out how much they truly enjoy purchasing online, and how much of it is truly just hype. Turns out there’s a healthy...
Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...