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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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How Advertising Boosts SEO

by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your website, makes note of the words on it and then shows it to people who search for those words. Free listing! Okay, okay. I know you know it isn't that simple. But one of the strangest parts...

Facebook Advertising vs. Google Ads

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google or Facebook?" The short answer is that they both serve two different types of consumers; those in-market and those who might not be. As with any marketing, it starts with a plan.   [embed]https://youtu.be/hBVbN5hVmuM[/embed]...

Google Ad Tips

3 Google Ads Tips for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....

Basic Website Analytics

Basic Website Analytics for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...

SEO and Paid Search

The Yin & Yang of Digital Marketing

by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know, I know…another article about how important your website is. So, I won’t regurgitate why your website is key to driving sales. You can only lead a horse to water so many times. Instead, let’s talk about the...

Online Marketing

3 Misunderstood Facts About Online Jewelry Marketing

by Charles Pobee-Mensah, Director of Digital Marketing Marketing your jewelry business online may work differently from what you imagine. Here are three important, yet commonly misunderstood facts you need to know: 1. Online Isn’t All That Different from Traditional You may hear a lot about tracking, conversion rates, and “big data” when it comes to online marketing. The impression...

Search Engine Use

Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone wants to rank on the first page and the first listing. The question is how do you effectively do that? The basics of search engine optimization or SEO are keywords and alt tags. As SEO becomes more...

Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...