by Shane O’Neill, CMO In an era where convenience reigns supreme, online shopping has become the go-to avenue for consumers seeking everything from groceries to gadgets. However, the jewelry industry has been slower to adapt to this digital landscape. Traditionally, purchasing jewelry has been an in-person experience, with customers browsing each piece under the glow of store...
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here's how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it's custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know...
by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a few ways you can stay ahead of the curve (and your competitors!). Subscribing to blogs is a quick and easy way to stay informed: they provide free information on what is going on in the industry! Next, periodically...
by Ashley Buckowing, Graphic Designer As we round the corner into fall, it’s time to start thinking about cold-weather styles and accessories. I’m here to submit a long-overlooked elegant staple: the pearl. To anyone who knows me, my advocacy here would be surprising, as pearls have never been my favorite. However, with a little luxe metal and...
by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out what’s trending in the first month of summer. Inlays – The prolific use of colored gemstone inlay is becoming increasingly popular among brands, and the more distinctive or uncommon, the better. What is most appealing about the...
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody thinks is interesting, sexy, or worth more than a second glance, and find what’s “wrong” with it. Then they create a new brand in that same category that’s fresh, different, and makes consumers not only say, “what...
By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best designs possible. However, it’s also important that the pieces being featured are on-trend and eye-catching so that consumers naturally stop in their tracks (or scroll, rather…) The days of minimalist rings and dainty necklaces are over. This year,...
by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the droves of people shopping on online clothing sites such as ThredUp and Poshmark. But more importantly, it’s equally hot when it comes to high-end, designer clothing brands on sites such as The Real Real, Material World, and...
Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven this change? Here’s the answer. There is no doubt we are seeing a shift in retail. If you haven’t signed up for online newsletters like Retail Dive or Luxury Daily, I suggest you do. Not only because...
If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might just be the one to get picked. Unlike a lot of my friends, co-workers, and acquaintances, the only shopping that really gets on my nerves involves a grocery cart. Perhaps it’s because my mom took us...