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Email Marketing Tag

Monitoring Email Send Times

by Ashley Buckowing, Graphic Designer It’s a known fact that sending emails Monday - Friday are all a pretty good bet, but that Tuesday - Thursday are the primary days to receive engagement. But did you know that the best time to send emails varies by season? During the holiday season, emails perform better in the early...

How To Market for Mother’s Day

By Ashley Buckowing, Graphic Designer Americans love their moms, and we prove this by showering our mothers with gifts every year on the second Sunday in May. Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry sales! If you were as shocked as we were to hear this fact,...

Do You Send Your Customers Emails? Try a Survey!

by Angie Ash, EVP There are so many reasons why retail jewelers send their customers professional-looking and engaging emails. For one, technology has made it easy to create engaging and beautiful correspondence. With just a few clicks, you can send your customers information about an event, include links to landing pages, and even ask for an RSVP....

Unsubscribing to Bad Email Practices

by Angie Ash, Executive Vice President Toward the end of 2018, as I was going through my morning email, it struck me how much “junk” email I had been accumulating. Not spam, these were emails I had opted into receiving, some delusional, like the notion that someday I’ll actually win HGTV’s dream house giveaway. (Insert loud laughter...

hello autumn

Don’t Fall Behind!

by Shannon Joyce, Account Coordinator Fall is an important time of year for tons of different businesses. With Summer wrapping up, and the Holidays right around the corner, it becomes the perfect time to fine-tune email marketing efforts. Because most companies make the bulk of their revenue between Thanksgiving and Christmas, Autumn is a crucial time to...

Email Marketing

Craft an Email that Resonates

by Angie Ash, Executive Vice President Want to increase your open and click-through rates on the emails you send? Below are a few pointers: Write for ‘scanners’ Most people scan emails rather than reading them word for word. Keeping this in mind, keep your message brief, as in a sentence or two of explanation. Get in and get...

Less Is More. (And Half Of That Is Even Better)

I remember reading somewhere about scientists developing an electron laser that could actually inscribe all 24 volumes of the Encyclopedia Brittanica on the head of a pin. And it made me think of communication in general, and marketing communication in particular. Why? Because just because you can, doesn’t mean you should. Case in point…email blasts. Yes, you can...