by Charles Pobee-Mensah, Director of Digital Marketing Would you prefer the marketing emails you get to be more personalized and relevant? What about privacy? Would you prefer to have your email inbox protected from marketers who want to track your email activity, or would you prefer it not to be protected? Phrased like this, most of us would...
by Angie Ash, Executive Vice President Toward the end of 2018, as I was going through my morning email, it struck me how much “junk” email I had been accumulating. Not spam, these were emails I had opted into receiving, some delusional, like the notion that someday I’ll actually win HGTV’s dream house giveaway. (Insert loud laughter...
by Shannon Joyce, Account Coordinator Fall is an important time of year for tons of different businesses. With Summer wrapping up, and the Holidays right around the corner, it becomes the perfect time to fine-tune email marketing efforts. Because most companies make the bulk of their revenue between Thanksgiving and Christmas, Autumn is a crucial time to...
by Angie Ash, Executive Vice President Want to increase your open and click-through rates on the emails you send? Below are a few pointers: Write for ‘scanners’ Most people scan emails rather than reading them word for word. Keeping this in mind, keep your message brief, as in a sentence or two of explanation. Get in and get...
by Angie Ash, Executive Vice President It’s a new year, and with it comes new technology on the horizon. What will be the shiny penny everyone talks about this year? The buzzword that will soon be overused? With all the sexy marketing techniques catching eyes and turning heads, flashing everyone with a glimpse of something provocative and...
I remember reading somewhere about scientists developing an electron laser that could actually inscribe all 24 volumes of the Encyclopedia Brittanica on the head of a pin. And it made me think of communication in general, and marketing communication in particular. Why? Because just because you can, doesn’t mean you should. Case in point…email blasts. Yes, you can...
It is no secret that your existing customer base keeps the sales pouring in for your store. These people already love you and want to do business with you. Keeping in touch with them is one of the most important things you and your sales staff need to do. How often are you touching base with these...
It’s Tuesday morning. Your alarm goes off, you get out of bed, make coffee, grab your phone to do what has become a part of almost everyone’s daily routine: checking email. Whether it’s a work or personal account, your inbox, more than likely, gets pretty flooded throughout the day. I can only speak for myself, but...
There’s no denying that email is still a very viable part of a company’s marketing plan. Great emails are short, purposeful, visual and at a glance, deliver a message to your subscribed recipients. But a good subject line can mean the difference between an email that gets opened and checked out and one that gets deleted...