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Generational Marketing Tag

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Ready to Catch Some Zs?

By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking about getting some well-earned rest. Not that we all don’t need that. This article is about to address the generation behind Millennials. You know, Gen Z. Because truthfully, the oldest of that generation (starting in the year 1995 leading up to...

Millennial Priorities

by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry, I got some answers that may lend you a little insight. Recently, I went around our office and talked to the ladies of our mainly millennial staff, asking them questions about jewelry, what they like, and what they...

Do They Or Don’t They?

“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog, July 8, 2016 “Why Have Millennials Fallen Out of Love With Diamonds” – The Daily Beast, May 1, 2016 “Millennials Will Spend More On Engagement Rings Because They’re Marrying later” – Bustle, February 18, 2016 “Why Marrying Millennials Are Giving the...

Confessions Of The Misunderstood

Millennials are narcissistic, entitled, and lazy. Oh, and did I mention we have the attention span of a goldfish? While a lot of us may find these stereotypes offensive, I see some truth in them, and brands should as well. We are the new “misunderstood” generation, but on a different level. Our access to technology has created a...

Why Generation Y?

Millennials are 80 million strong, the largest generation in US history. Research indicates that Millennials will be wealthier than the Boomers by the time they reach their full potential earning power. How? They will inherit a whopping 59 trillion dollars as the boomers pass on. While many people seem to love stereotyping millennials as a generation full...