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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Google Ad Tips

3 Google Ads Tips for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....

How Will Calls From Voice Assistants Change Your Jewelry Appointments?

by Charles Pobee-Mensah, Director of Digital Marketing Google made waves last month by debuting Duplex. Google describes Duplex as "a new technology for conducting natural conversations to carry out ‘real world’ tasks over the phone." This means that soon robots could be calling your store to schedule appointments. Duplex sparked controversy when people realized that it works so well...

Google Drive

Oh, Google, How We Love You!

by Angie Ash, Executive Vice President Thank you, Google! You continually provide tools that make accessibility and productivity so much better and easier. Case in point: Google Drive, Google's free online storage service, which you can access on your desktop, but also on your phone! It allows users up to 15 GB of free storage in the cloud...

Your website is your store. Treat it like one.

Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...

Somebody’s Watching Me

When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are as a person makes it so much easier to target you with the right ads and the right message. It should be a mutually beneficial relationship. Marketers can hyper-focus on the right audience, and that same...

Remember Google Glass?

Remember Google Glass? After that prototype came and went without much fanfare, Google is working on its next big idea: skip the glass, and implant the computer right into your eye. Google has recently patented this new technology, which would take their current work from Google Glass and smart contact lenses and turn them into what...

Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...

The Biggest Google Logo Update In 16 Years!

Google just released their biggest logo update, ever! And this is huge news for designers and Google-fanatics everywhere! They have selected an entirely new typeface that is sans-serif. Google created their own font for their new logo called Product Sans. This new typeface, created by Google, has more legibility at tiny sizes than their own logo. Google...