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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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JCK Las Vegas Tag

Should I Stay or Should I Go?

by Angie Ash, EVP Well, here we are with another JCK show under our belts. After going to this show for years and years, can I get an amen that there’s no place like home once the whirlwind of Vegas comes to its final stop? Dorothy definitely got that right. Every year, as exhibitors, we approach the JCK...

Inflation? Fear Not! Download Our FREE White Paper.

Do the state of the national economy, rising prices, and inflation makes you nervous after the rewards of an incredible 2021? Fear not. National Jeweler recently covered key points of a white paper we authored here.  Want the entire white paper? We’re happy to share it with you! Download it here on our website.  AND if you’re going...

Wow

In the Beginning

by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the feeling. It was my first JCK Show. I didn’t have a booth. I knew nothing about this show. I didn’t understand nor could nearly comprehend the enormity.  Kate Peterson, who I believe started her company not long...

Schmitt Jewelers - Winner

A Big Congratulations!

by Ellen Fruchtman, President To our own Schmitt Jewelers in Phoenix, AZ for their winning design in the AGTA Spectrum Awards 2018! This stunning ring features a 14.73 ct. orange zircon from color gemstone expert, Roger Dery. Accented with tsavorite garnets and diamonds. See all the winners here....

Pearl Power

Pearl Power

by Angie Ash, Executive Vice President Attention, retailers! Do you struggle with a great bridal jewelry purchase line? Need an affordable and better-quality pearl to offer? We found the perfect solution at JCK! Oriente Pearls offers AAA genuine freshwater cultured pearls, from earrings to bracelets to necklaces to complete sets. The pearls are hand-knotted and strung in the...

Are You Ready For A Relationship; With Your Marketing?

Ahh, spring is in the air, finally, and it’s time to start thinking about relationships. Coming off a great Centurion Show and heading into JCK Vegas, many jewelers are doing just that; meeting with their current suppliers and forging bonds with new ones. Everyone’s gearing up for a strong 2016 and looking for the partners to...

Note To Self – Check Out The Co-Op

We all know the words ‘busy’ and ‘overwhelmed’ don’t begin to cover how you will feel during your JCK trip this year. There are so many people to see, lines to review, and information to take in during the show. If you are attending LUXURY as well - go ahead and double that feeling. While you are...

Don’t Gamble With Your Jewelry

Going to JCK? The Buzz is about security for your personal jewelry.   Jewelers Mutual Insurance Company (JMI) has important advice for attendees. When you check in to your hotel room, you should read what you are signing. Most casinos, resorts and hotels have disclaimers stating the hotel is not responsible for loss or theft of personal property....