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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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In the Beginning

by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the feeling. It was my first JCK Show. I didn’t have a booth. I knew nothing about this show. I didn’t understand nor could nearly comprehend the enormity.  Kate Peterson, who I believe started her company not long...

Schmitt Jewelers - Winner

A Big Congratulations!

by Ellen Fruchtman, President To our own Schmitt Jewelers in Phoenix, AZ for their winning design in the AGTA Spectrum Awards 2018! This stunning ring features a 14.73 ct. orange zircon from color gemstone expert, Roger Dery. Accented with tsavorite garnets and diamonds. See all the winners here....

Pearl Power

Pearl Power

by Angie Ash, Executive Vice President Attention, retailers! Do you struggle with a great bridal jewelry purchase line? Need an affordable and better-quality pearl to offer? We found the perfect solution at JCK! Oriente Pearls offers AAA genuine freshwater cultured pearls, from earrings to bracelets to necklaces to complete sets. The pearls are hand-knotted and strung in the...

Are You Ready For A Relationship; With Your Marketing?

Ahh, spring is in the air, finally, and it’s time to start thinking about relationships. Coming off a great Centurion Show and heading into JCK Vegas, many jewelers are doing just that; meeting with their current suppliers and forging bonds with new ones. Everyone’s gearing up for a strong 2016 and looking for the partners to...

Note To Self – Check Out The Co-Op

We all know the words ‘busy’ and ‘overwhelmed’ don’t begin to cover how you will feel during your JCK trip this year. There are so many people to see, lines to review, and information to take in during the show. If you are attending LUXURY as well - go ahead and double that feeling. While you are...

Don’t Gamble With Your Jewelry

Going to JCK? The Buzz is about security for your personal jewelry.   Jewelers Mutual Insurance Company (JMI) has important advice for attendees. When you check in to your hotel room, you should read what you are signing. Most casinos, resorts and hotels have disclaimers stating the hotel is not responsible for loss or theft of personal property....

So Long, JCK. Hello, Toledo!

After a fantastic run at JCK Las Vegas, the experts from Fruchtman Marketing have packed their bags and are heading home. We wanted to thank our friends, our clients, and our soon-to-be clients for stopping by and chatting. We enjoyed your visit, and we can’t wait to get back to doing what we do best – making...

The Buzz

Have you made your JCK Las Vegas itinerary yet? Make sure it includes a visit to the Fruchtman Marketing Booth, #S10453. Take a minute to chat with our marketing experts. It could be the most profitable move in your business’s history. See you there!...