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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Client Relationships Tag

people of many ages standing in a checkout line

Buying Habits by Generation

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...

hand holding purple flowers

Small Gestures. Big Impact.

by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day and anniversaries, consider offering your best customers a little something to show you care at no charge. There are numerous options to consider, both big and small, such as flowers, wine, or simply a nice handwritten card....

Mother’s Day Jewelry Cleaning Kit

by Ellen Fruchtman, President If your store is closed and you don't have the ability to ship products, Lavish has a way for you to stay connected with your customers by helping them connect with mom. Their jewelry cleaning kit is available for Mother’s Day with easy private label opportunities. To get details for your store, sign...

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Work at Home Helpers – Bonjoro

By Angie Ash, Executive Vice President While companies and their employees adapt to the new reality of working from home, online businesses specializing in clienteling are doing their best to provide helpful tools so you can stay in touch. Bonjoro launched a free Google Chrome extension so anyone can include videos anywhere – this applies to all...

Welcome Back Saxon’s Diamond Centers

By Ashley Bowen, Account Coordinator We are thrilled to welcome Saxon's Diamond Centers back to our roster of clients. Our team will be working with Saxon’s in a full-service capacity and advising on digital, creative and event initiatives, among other things. They have two stores, located in Bel Air and Aberdeen, Maryland. We’re excited to get started! ...

Young woman is buying a watch at the shopping mall

Is it time to reinvigorate the retail experience? You bet.

by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail operations. Whether your customers are buying online or just educating themselves, your customers have been “Amazoned.” In a recent survey of 1,000 adults, it was found that the vast majority researched online or read product reviews before they even went into...

Future Tech and the Impact on Retail

by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The list of stalwart retail stores closing their doors is growing, including Macy’s and JC Penney. Shopping malls are becoming so 2010 and people would rather Netflix and chill than head out and go shopping. Now, we can...

Genesis Diamonds

By Ellen Fruchtman, President We’re excited to announce that Genesis Diamonds has hired us to upgrade the look of their upcoming promotions for the year. We’ll be putting our mad design skills to work to support their four locations with signage, digital banner ads, website graphics, and email blast and landing page creative! ...

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Kurated Kollections Hires Fruchtman Marketing

by Ashley Bowen, Account Coordinator Fruchtman Marketing was recently hired by Kurated Kollections of Atlanta, Georgia to perform Facebook Advertising and SECM (Search Engine Content Management). Kurated Kollections offers well made, fine fashion jewelry for women, men, and children at an affordable price point. The company is run by a husband and wife duo and operates solely...