by Ashley Buckowing, Art Director Join us in welcoming Daniel Diamonds to the Fruchtman team! They have recently reopened under new ownership and are proud to partner with us to help them sparkle anew. With our strategic expertise and their unparalleled creations, we are excited to elevate Daniel Diamonds to even greater heights, ensuring its legacy continues...
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s business tagline because they wanted to be known for something deeper than just a jewelry store. Not only can it be profitable to try something new, but endlessly beneficial if the tagline catches on. So take a moment...
by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying jewelry – but they are being far more discriminating in what they buy, and far more demanding when it comes to quality, their service experience, and real, personal value. When it comes to the tug of war...
by Abbey Ellis, Account Coordinator Since 1995, Zaltas Gallery of Fine Jewelry has been Mamaroneck, New York’s trusted local jewelry store. Originally named Zaltas Gallery of Fine Jewelry, this family-owned jewelry store has been a staple in the Mamaroneck community for the past 28 years. The Zaltas family has recently made the decision to transition their name...
By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible for me to think of much else other than my friend, Kate Peterson. Perhaps everyone has had their say about this tragic loss. But, here I am. Today, it doesn’t seem quite right to pen something else...
by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give...
By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always ask what’s their point of differentiation. Let’s face it. Unless you are carrying a brand no one else has in your city and is specifically being sought out, you all carry much of the same. Don’t take...
Kate Maller Jewelry, with two locations in Denver and Aspen, CO, has hired Fruchtman Marketing as their full-service marketing agency for their retail operations. As a designer, her exceptional jewelry is handmade in a sustainable manner in her Denver studio. Her retail stores also feature other emerging designers. The Kate Maller Denver location opened in 2019...
By Ellen Fruchtman How do I gain market share? How do I increase referrals? How do I increase sales? How do I become like (fill in the blank jeweler)? How many times have you asked one, if not all of these questions, at some point in your business life? When all you really need to do is look inward...
By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly interesting conversations with our retail jewelers. This year, a lot of chatter was on the topic of lab-grown diamonds. Just a few years ago, LGDs were the new kids on the block at JCK at the Pure...