Most fail to realize the importance and complexity of solid, functional website development and design. Your website is as important as your actual store and is the primary starting point for consumers.
Consumers today come to your store armed with information. That’s because they do their research online before they shop. They browse galleries, price products and learn about the retailers who offer it. A website for your business is no longer an option; it’s a required electronic “salesperson” that potential customers need to interact with before they decide to step through your door. We help guide you through the entire process and let you know the things to take into consideration when choosing the type of site that’s right for you. We’ll also look at what type of digital marketing you have or will have in place, because it works hand-in-hand with the functionality built into your website. We’re jewelry marketing professionals; everything must work together.
At Fruchtman, it’s more than just function. It’s design. We begin with custom layouts that match your store’s personality and shopping experience. From there, we continue to focus on the user and develop solid navigation and optimal multi-device viewing. We look at websites as art, based on objectives, needs, and what’s best for your business.
Yet, it’s not just about looks, it’s what’s on the inside that counts – and gets you noticed. We build strong SEO components and functionality into each site, so you are easily found. Things like alt tags, H1 tags, or search options sound boring, but they make the engine hum.
One of the primary reasons consumers visit a jeweler’s site is to browse galleries. They expect to see a large selection of beautiful pieces with descriptions and pricing. Our intuitive galleries bring consumers a unique viewing experience that allows them to easily find what they are looking for. In addition, our Cross Marketing Banners™ allow content to be inserted easily into the galleries so jewelers can drive traffic to related content that a consumer may otherwise never see.
Because of its reliability, flexibility, and ease of use, Fruchtman Marketing primarily uses WordPress as a Content Management System for website development. We train you how to use WordPress to maintain your site, upload new products and edit pages. Or, if you prefer, you can sign up for a website management service plan, and we will maintain your site for you, including site updates, basic SEO, technical website issues, and changes. Contact us for more information on management service plan options.