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The Ultimate Guide to Instagram Hashtags for 2022

By Amber Bartolet, Social Media Marketing Manager Instagram hashtags can help your posts reach a target audience, attract new followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Although, if they’re used too frequently or without a clear strategy in mind, they become pointless and inefficient. Here are the best tips and...

The Metaverse Is Coming

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice this on Facebook itself because Meta is a publicly-traded company and Facebook is just one of their assets. Meta will be spending tens of billions of dollars in the next few years to build the Metaverse and...

Captioning Social Media Videos

By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social media platforms. From Instagram to YouTube, video can’t be beat when it comes to return on investment and result rates. So how can you make those videos as accessible as possible?  Any time you utilize video with speech...

12 Pros And Cons Of A Corporate Name Change

By Ellen Fruchtman, President By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by Mark Zuckerberg who said he liked Meta because it's a Greek word that “symbolizes there's always more to build”. A big part of the rebrand is to also focus Meta on bringing the...

The Secret to Unlock Social Media Success

By Shane O’Neill, Vice President Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. If you think you can hand off your social media presence to some service for $195 a month, you’re not even in the game. If...

Micro Holidays for Social Media

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the year. We’re used to promoting great gifts for Christmas, Mother’s Day, Father’s Day, and Valentine’s Day, wishing customers well on New Year's Eve and Thanksgiving. And even marking important historical holidays with respectful remembrances on days like...

The Importance of Holiday Posts

The Importance of Holiday Posts

by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...

Facebook Advertising vs. Google Ads

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google or Facebook?" The short answer is that they both serve two different types of consumers; those in-market and those who might not be. As with any marketing, it starts with a plan.   [embed]https://youtu.be/hBVbN5hVmuM[/embed]...

Sharing on Social Media

The Science of Sharing on Social Media

by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with...