by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly pop up. Sometimes these tweaks or requests don’t really benefit the objective and, in some cases, might be an obstruction to overall quality or effectiveness. In the agency/marketing world none rise higher than “Make the Logo Bigger”....
By Ashley Bowen, Senior Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us! Loran Ramm joins the team as an Account Coordinator. She is a graduate of Bowling Green State University with a bachelor’s degree in Creative Writing and Film Studies. Loran enjoys marketing and has a background...
by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft systems and programs since 2007. Even if you don’t use a Microsoft operating system, Calibri was likely sent to you on basic documents, simple forms, and lackluster powerpoints many times over the last 14 years. Though the...
We recently designed the new logo for Berco Jewelry, an industry leading supplier to independent jewelers throughout the United States. The family owned and operated manufacturer, based in Chicago, IL, will feature the new logo beginning with upcoming INSTORE print ads and graphics during JCK, as well as a direct mail series, also done by us....
Over the years, there have probably been advertising campaigns, logos, websites and other creative elements that have completely “wowed” you. To this day, they still may have an impact on you. Have you ever thought about what actually goes into developing brilliant creative? Or have you wondered about what goes on behind the scenes at agencies...
Hierarchy. It’s a word that you’ve undoubtedly heard, but have you ever taken a moment to stop and think about what it actually is, how it’s achieved and why it’s important? From a creative standpoint, hierarchy is one of the core elements of design, which basically means the order of information importance. Often times, we in...
As everyone knows, spring is the time of new beginnings. Once the warmer weather arrives, most people find themselves cleaning their closets and garages as well as planting flowers outside. It’s the best time to freshen up, redecorate and add a little something to everyday living. In addition to spring cleaning, it is also a great...
It’s simple. Maybe you have noticed it, or maybe you haven’t. In the past few years, designs and interfaces have migrated to something new. Professionals took a step back and cleaned off the canvas for what is absolutely necessary. It’s a trend called flat design, and it is here to stay. The term “flat” probably makes you...
Have you thought about changing your company’s logo? What would make a company want to do such a thing – change the icon customers have grown to recognize and associate with your business? A lot goes into changing a logo – the thought process behind it, the many questions the company must ask itself – the main...
For those of us without dyslexia, it is hard to picture what words look like to those that have it. Graphic designer Daniel Britton has helped shine a light on the learning disability by redesigning Helvetica into an actual Dyslexia typeface. After his designs were featured at an exhibition at the London School of Communications, he...