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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

opportunity knocks

Opportunity Knocks

It’s November 14. I bet you thought this article would be about “holiday opportunities”. It’s not. Why? Because it’s November 14. If you haven’t figured out your game plan by now, you’ve blown this holiday season. This article is about the opportunities that lie ahead in 2018. Although it’s hard to see the forest for the trees,...

Fruchtman Marketing Expands Digital Team

We're excited to announce the newest addition to its digital team, Ariel Ellis. As its Digital Marketing Strategist, she will be responsible for the development and implementation of on- and off-page Search Engine Optimization, the development and management of paid search advertising, and staying up-to-date with the rapid trends within the major search engines and the...

smartwork media

New SmartWork Media Kits- We created them!

We are proud to announce that Fruchtman Marketing has created three new video media kits for SmartWork Media: INSTORE, INVISION, and PETS+. They are digital kits that are easy-to-understand, environmentally friendly, and interactive. We took a unique approach by making them engaging videos rather than a traditionally printed media kit. Check them out using the links...

pumpkin cheesecake

Almost-Famous Pumpkin Cheesecake

Total: 11 hr 55 min Prep: 10 min Inactive: 9 hr Cook: 2 hr 45 min Yield: 12 servings Level: Intermediate Ingredients 12 tablespoons unsalted butter, melted 2 1/2 cups graham cracker crumbs 2 3/4 cups sugar Salt 2 pounds cream cheese, at room temperature 1/4 cup sour cream 1 15-ounce can pure pumpkin 6 large eggs, at room temperature, lightly beaten 1 tablespoon vanilla extract 2 1/2 teaspoons ground cinnamon 1 teaspoon ground ginger 1/4 teaspoon ground cloves 2 cups...

ariel ellis

Ariel Ellis Joins Fruchtman Marketing

Fruchtman Marketing is pleased to welcome, Ariel Ellis as a new Digital Marketing Specialist. She is a graduate of Bowling Green State University with a Bachelor of Science degree in Visual Communications Technology and brings a strong background in SEO, web design, analytics, and web development. In her role as a Digital Marketing Specialist, she will...

banana bread

Double Chocolate Banana Bread

Ingredients: 3 medium-to-large very ripe bananas 1/2 cup butter, melted 3/4 cup brown sugar 1 large egg 1 teaspoon pure vanilla extract 1 teaspoon baking soda 1/4 teaspoon table salt 1 cup all-purpose flour 1/2 cup cocoa powder 1 cup semisweet or bittersweet chocolate chunks or chips Instructions: Heat your oven to 350°F. Butter a 9×5-inch loaf pan, or spray it with a nonstick baking spray. Mash bananas in...

latest in bridal

All the Latest on Bridal

As a busy retailer, you may not have much time to read all the trade magazines piling up on your desk. However, it’s important to stay up on the latest trends and research in the industry, especially when it comes to the all-important bridal demographic. Click here to get the latest JCK bridal supplement in an easy...

Espresso Chocolate Chip Cookies

Ingredients: 3 cups flour 1 teaspoon baking soda 1 teaspoon salt 1 cup unsalted butter at room temperature 1 cup brown sugar 1/2 cup sugar 1 teaspoon vanilla extract 2 large eggs 2 cups chocolate chips 1/4 cup instant coffee granules   Directions: In a large mixing bowl, combine flour, baking soda, and salt. Set aside. In a...