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Author: fruchtdevjeff

Oscars’ Dirty Little Secret.

  We all know brands spend enormous sums of money for celebrity spokespeople. One print ad campaign running for 12 months may cost you at least $250,000. Just last Thursday, WWD reported that Meryl Streep turned down a custom couture Chanel design after Chanel refused to pay her to wear it. Meryl Streep vehemently denied she ever...

Baked Salmon and Asparagus in Foil

Prep Time: 10 minutes Cook Time: 20 minutes Yield: 4 servings Ingredients 4 (6-ounce) skinless salmon fillets 1 pound asparagus, tough ends trimmed 2 1/2 tablespoons olive oil 2 cloves garlic, minced Salt and freshly ground black pepper 1 lemon, thinly sliced Fresh dill sprigs, or chopped fresh thyme, rosemary or parsley Directions Preheat oven to 400 degrees. Cut four sheets of aluminum...

Are You Trending?

If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might just be the one to get picked. Unlike a lot of my friends, co-workers, and acquaintances, the only shopping that really gets on my nerves involves a grocery cart. Perhaps it’s because my mom took us...

Did You Know?

Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone wants to rank on the first page and the first listing. The question is how do you effectively do that? The basics of search engine optimization or SEO are keywords and alt tags. As SEO becomes more...

Ree Drummond’s Mac & Cheese

Until the weather turns the corner for good, comfort food is still a hit, and this macaroni and cheese recipe earns the highest marks. 4 cups dried macaroni 1 whole egg 1/2 stick (4 tablespoons) butter 1/4 cup all-purpose flour 2 1/2 cups whole milk 2 heaping teaspoons dry mustard (more if desired) 1 pound sharp Cheddar, grated (not pre-grated cheese), plus more...

Imagine the Unimaginable.

In 1999 one guy named Nick Swinmurn was walking around a mall looking for shoes. One store had the right size, but not the right color. Another store had the right style, but not the right size. The task of finding a simple pair of shoes was anything but simple. So, he went online. Again, he...

Look Who’s Talking

Fruchtman Marketing VP Shane O’Neill was busy at this year’s Centurion Show in Scottsdale Arizona. But he found time, between meeting with clients and potential new clients, to give an interview to Hedda Shupak, Editor of the Centurion Newsletter. Check it out at http://news.centurionjewelry.com/videos/view-video/treat-your-stores-website-like-another-employee. Hope you enjoy....

Towering Flourless Chocolate Cake

For the cake: 2 1/2 sticks unsalted butter, cut into pieces, plus more for the pan 6 ounces bittersweet chocolate, chopped 6 ounces unsweetened chocolate, chopped 6 large eggs 3/4 cup turbinado sugar Pinch of salt 1/2 cup stout beer (such as Guinness) 1 teaspoon vanilla extract For the meringue: 2 ounces semisweet chocolate, chopped 2 tablespoons unsalted butter 1 tablespoon light corn syrup 1 cup granulated sugar 3 large...

Super Ads as Voted by ADWEEK

Every year, as millions of viewers root for their favorite football team to be the winner of the Big Game, they are also entertained by big bucks television commercials. Usually, the comic spots featuring animals are the big winners. This year, it’s no real surprise that what’s going on in the news wormed its way onto...

Pasta Primavera

Total Time: 50 minutes Prep: 30 minutes Cook: 20 minutes Yield: 8 servings Level: Easy Ingredients Vegetables: 3 tablespoons olive oil 2 large carrots, peeled and sliced diagonally 1 cup bite-size broccoli pieces 1 whole red bell pepper, seeded and sliced into strips 2 tablespoons butter 4 ounces white mushrooms, washed and sliced 2 medium zucchini, sliced diagonally 1 medium summer squash, sliced diagonally Sauce: 4 cloves garlic, minced 1/2 large onion, diced 1/2...