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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

Co-op vs. Store Branding

It’s that time of year again.  Co-op advertising for 2016 is due to be submitted for reimbursement.  In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it.  A lot of vendors have made changes...

It’s Showtime

It’s Showtime! What better place to spend the next few days than Scottsdale, Arizona?  And what better reason to be there than Centurion? Fruchtman Marketing is at this year’s show through February 1st so be sure to stop by Booth #950 to say hello!  Our founder and president, Ellen Fruchtman, and VP Shane O’Neil have lots of exciting news to...

Pork Chops With Apples and Garlic Smashed Potatoes

Total Time: 40 min Prep: 10 min Cook: 30 min Yield:4 servings Level:Easy Ingredients 1 pound small fingerling potatoes 2 cloves garlic Kosher salt 4 1/2 -inch-thick boneless pork loin chops (5 ounces each) 2 teaspoons chopped fresh sage Freshly ground pepper 1 tablespoon extra-virgin olive oil 1 large red onion, cut into 1/2-inch wedges 2 Granny Smith apples, cut into 1/2-inch pieces 3/4 cup apple cider 1/4 cup buttermilk Directions Put the potatoes and garlic in...

Your website is your store. Treat it like one.

Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...

Royal Chain Group Names Fruchtman Marketing Agency Of Record

We’re starting out the new year with an exciting new client. Fruchtman has partnered with Royal Chain Group as their full-service marketing communications agency.  Royal Chain Group, based in New York City, is a well-respected and highly successful, third-generation manufacturer and distributor of precious and alternative metal jewelry. Since their founding in the 1970s, the company has grown...

Easy Chicken Cordon Bleu

  Ingredients ½ cup Panko breadcrumbs Oil spray 2 small chicken breasts (6-7 ounces each) 4 slices swiss cheese 4 to 6 slices of ham 3 tablespoons mayonnaise 1-1/2 tablespoons Dijon mustard Instructions Preheat oven to 350°F. Spread panko breadcrumbs on a baking tray and spray with oil. Bake for 3 minutes or until light golden. Remove and...

Tomato Basil Chicken Fettuccine

INGREDIENTS: 8 ounces fettuccine 2 boneless, skinless chicken breasts 1 tablespoon Italian seasoning Kosher salt and freshly ground black pepper, to taste 1 tablespoon olive oil 2 cloves garlic, minced 2 cups cherry tomatoes, halved 1 cup basil leaves, chiffonade 1/2 teaspoon crushed red pepper flakes, optional 1/2 cup unsalted butter 1/4 cup freshly grated Parmesan DIRECTIONS: In a large pot of boiling salted water, cook pasta per package...

Peanut Butter Marketing

Where’s The Peanut Butter For My Waffles?

I went through most of my pre-teen years thinking the rest of the civilized world enjoyed a delectable breakfast of waffles just like I did… smothered in peanut butter. Specifically, homemade waffles, covered in Jif peanut butter and Mrs. Butterworth’s syrup… with a nice cold glass of milk. Absolutely delicious. Alas, apparently most children consumed cereal...

Knowledge Is Power

One of my favorite quotes, a Russian proverb, is engraved on the side of our downtown, Toledo library. “There is no shame in not knowing, only in refusing to learn.” It resonates for me for several reasons. There are those who thirst for knowledge. For them, there are no limits to what they want to learn....

Blackened Salmon, Rice Pilaf & Shrimp Medley With Beurre Blanc Sauce

    Ingredients Salmon, Shrimp, Red Pepper, Asparagus, Chives, Black sesame seeds, Crispies (onion straws), Rice Pilaf Cut salmon into serving sizes, season with blackening and broil in oven 6-8 minutes. Cook rice and form into serving molds. Add butter to pan and fry bottoms. Place rice mold on plate, followed by salmon. Add diced chives and shrimp medley to top. Add asparagus on...