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Author: fruchtdevjeff

When the Going Gets Tough

One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a great commercial on many creative levels, it is also a metaphor for what’s going on today in our industry. The 60-second commercial features some of the greatest athletes from Michael Jordan to Peyton Manning. These illustrious...

Smart Speaker Marketing Has Arrived

Since its initial release in November 2014, Amazon’s Echo has proven to be a success. Millions of people are now using their new voice assistant to play music, tell jokes, receive news briefings, and of course, order products from Amazon. All done hands-free by speaking to their device. Both Google and Apple have followed suit by introducing...

Summer Squash Soup

3 tablespoons olive oil 1 tablespoon butter 1 medium onion, halved lengthwise and thinly sliced 1/2 teaspoon sea salt 2 pounds of mix of yellow summer squash and zucchini, halved and thinly sliced 2 carrots, thinly sliced 1 sweet potato, peeled, halved, thinly sliced 4 cups low sodium chicken stock Fresh ground black pepper Heat oil and butter in large, heavy wide pot over medium...

Creating A 360º Brand Experience

Let’s face it.  To compete, you need to offer customers more than a product. You need to give them something they can’t find anywhere else – a unique and valuable experience. And that experience is basically another way of thinking about your brand. As a retailer, your brand is what is known as an experience brand. It’s not just...

Learning at the speed of technology.

  Best practices can be a moving target when it comes to digital marketing. But we’re staying ahead of the curve. Our very own Theresa Busse, of Digital and Social Marketing, received her Google Adwords Shopping certification March 2nd and her SEO Training certification June 8th. Did we mention she’s also completing her MBA? It’s typical of the energy and...

STUFFED HAMBURGER WITH HASS AVOCADO

PREP TIME: 30 MINUTES COOKING TIME: 45 minutes SERVINGS: 4 Patties INGREDIENTS 1/4 cup mayonnaise 1/4 cup coarse ground mustard 1 1/2 pounds. lean ground beef 2 tablespoons Worcestershire sauce 1 1/2 teaspoons prepared steak seasoning 1 ripe, fresh Large Hass avocado, halved, seeded, peeled and chopped into 1/2-inch cubes 1 tablespoon fresh lemon juice 1 head garlic, roasted 4 slices Jarlsberg cheese 4 ciabatta rolls, sliced and toasted...

Digital Marketing Gone Stupid

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses...

Bacon-Wrapped Jalapeno and Cheese-Stuffed Shrimp Recipe

Ingredients 2 pounds large shrimp, peeled, deveined, and rinsed 2 teaspoons garlic powder 2 teaspoons paprika 2 teaspoons freshly ground black pepper 1/2 teaspoon cayenne pepper 2 ounces Monterey Jack cheese, cut into thin strips 3 jalapenos, halved, seeded, and cut into thin slices 1 pound bacon strips, halved 1/4 cup butter, melted 1 lime, quartered Directions In...

The New Retail

Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven this change? Here’s the answer. There is no doubt we are seeing a shift in retail.  If you haven’t signed up for online newsletters like Retail Dive or Luxury Daily, I suggest you do. Not only because...