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Ecommerce Tag

Woman online shopping for jewelry

Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

by Shane O’neill, CMO In an era where convenience reigns supreme, online shopping has become the go-to avenue for consumers seeking everything from groceries to gadgets. However, the jewelry industry has been slower to adapt to this digital landscape. Traditionally, purchasing jewelry has been an in-person experience, with customers browsing each piece under the glow of store...

Maximizing E-commerce Revenue Through Strategic Upselling

by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize revenue and enhance customer satisfaction. Bundling Complementary Products: Create enticing product bundles by pairing items that complement each other, providing customers with added value and incentivizing larger purchases.  Offering Limited-time Promotions: Encourage impulse buys and urgency by...

3 Ways to Increase Conversions on Your Ecommerce Website Now

by Ryan Leisure, Senior Web Manager With many retailers making the shift to a Shopify site, here are 3 tried and true ways to increase ecommerce conversions. 1. Optimize your website's loading speed and mobile responsiveness to ensure a seamless user experience, reducing bounce rates and improving conversions. 2. Implement clear and persuasive product descriptions, high-quality images, and customer...

How to Increase Traffic to Your Shopify Store

By Ryan Leisure, Senior Web Manager Every retailer wants more traffic, and visitors to your online store are no exception. Here are 3 things you can do to get more eyes on your Shopify site. Increase Speed Speed is a big factor in Google's search algorithm, so you want to make sure you are using a high-quality, light Shopify...

The Importance of Shopify and Ecommerce

While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and purchase your products on the spot is a game changer.  And that's where e-commerce enabled Shopify shines! Aside from boosting sales, Shopify also boasts over 6,000 integrations for your site, defends against hackers and keeps your site...

Buy Now, Pay Later?

By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...

The Truth About eCommerce

by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed,  and eCommerce transactions became the only real opportunity to drive sales. Year over year, online sales...

The Return of Desktop During COVID

by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...

Selling eGift Cards Online with Square

Aside from staying safe and healthy, driving revenue is a big priority during this time. Everyone can sell an eGift Card! Square is a retail payment platform. They have both online and brick and mortar tools for retailers. With Square, retailers can set up eGift Cards that can be sold online and redeemed in-store. Learn more. We...