Attending Centurion 2021? Chat with the Jewelry Marketing Experts. | Schedule Your Appointment!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Ecommerce Tag

The Return of Desktop During COVID

by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...

image with text "The truth about ecommerce"

The Truth About eCommerce

by Shane O'Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed and remain closed and eCommerce transactions are the only real opportunity to drive sales. Year over...

Selling eGift Cards Online with Square

Aside from staying safe and healthy, driving revenue is a big priority during this time. Everyone can sell an eGift Card! Square is a retail payment platform. They have both online and brick and mortar tools for retailers. With Square, retailers can set up eGift Cards that can be sold online and redeemed in-store. Learn more. We...

Should Local Jewelers Sell Online?

by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others. So when news broke that they might be starting to encroach on the jewelry industry with its own line, the natural reaction is to think about how to protect your business. Could selling online be the way...

TV Commercials Just In Time For The Holidays

by Ashley Bowen, Account Coordinator  We’re offering any commercial in any of our popular TV commercial series for a limited time only price of $1250 each! TV is a great way to drive business and attract new customers, especially during the holidays. We can help you easily produce high-quality commercials at a price you can afford. Find out...

Adult Swim

Adult Swim Only

by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The local Red Cross provided the training from an early age, and by the time I was 10 years old, I became a Red Cross Junior Lifeguard. I certainly wasn’t a Michael Phelps, but I could dive to...

The New Retail

Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven this change? Here’s the answer. There is no doubt we are seeing a shift in retail.  If you haven’t signed up for online newsletters like Retail Dive or Luxury Daily, I suggest you do. Not only because...

The E-commerce Tsunami is Coming…Are You Ready?

The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a sudden, usually violent event. These events disrupt the world around them and cause chaos, mostly for those who are ill-prepared. Technology is such a disrupter, as we have seen in the past 6-7 years. The iPhone, for...

E-commerce with Luxury Brands

The movement to e-commerce with luxury brands has been a slow growth. Brands are reluctant to transition to selling online for a variety of factors. However, that doesn’t mean that online sales for luxury brands aren’t happening. An article from JCK Online, which reports on the top North American online jewelers by sales, reveals that several...