by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others. So when news broke that they might be starting to encroach on the jewelry industry with its own line, the natural reaction is to think about how to protect your business. Could selling online be the way...
by Ashley Bowen, Account Coordinator We’re offering any commercial in any of our popular TV commercial series for a limited time only price of $1250 each! TV is a great way to drive business and attract new customers, especially during the holidays. We can help you easily produce high-quality commercials at a price you can afford. Find out...
by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The local Red Cross provided the training from an early age, and by the time I was 10 years old, I became a Red Cross Junior Lifeguard. I certainly wasn’t a Michael Phelps, but I could dive to...
Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven this change? Here’s the answer. There is no doubt we are seeing a shift in retail. If you haven’t signed up for online newsletters like Retail Dive or Luxury Daily, I suggest you do. Not only because...
The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a sudden, usually violent event. These events disrupt the world around them and cause chaos, mostly for those who are ill-prepared. Technology is such a disrupter, as we have seen in the past 6-7 years. The iPhone, for...
While sitting in Ellen’s office this morning reviewing various projects, she received an email stating that Macy’s is closing 100 department stores nationwide—a staggering 15% of their brick and mortar locations. At first, I was shocked, as Ellen could probably tell, and I had numerous questions. Macy’s isn’t the only industry giant that is suffering and pulling...
The movement to e-commerce with luxury brands has been a slow growth. Brands are reluctant to transition to selling online for a variety of factors. However, that doesn’t mean that online sales for luxury brands aren’t happening. An article from JCK Online, which reports on the top North American online jewelers by sales, reveals that several...