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Ellen Articles Tag

BBQ Brisket

by Ellen Fruchtman, CEO Too cold out there to barbeque? Not to worry. This recipe does the trick inside! 4 lb brisket1 jar Original KC Masterpiece BBQ sauce (or a sauce of your choice)1 1/2 tsp salt1 1/2 tsp pepper2 tbsp chili powder1 tsp crushed bay leaves2 tbsp liquid smoke Combine dry ingredients. Rub liquid smoke on the brisket,...

VDAY Thoughts

by Ellen Fruchtman, CEO It’s a few weeks before Valentine’s Day, so I'm hoping your plans have been laid to rest. I thought this article might provide some food for thought about what this holiday means to your business and plan accordingly. While the NRF has not presented any Valentine’s Day predictions as of this writing, suffice it...

The Dime. And the Shiny Penny.

by Ellen Fruchtman, CEO This is an article about change. Not necessarily the type of change you may think I’ll be writing about such as “change is good” or “change your staff” or “change your location”. This is an article about marketing firms. Let me clarify, strategic marketing firms, who will and should stop, pivot, and here...

Applesauce

by Ellen Fruchtman, CEO Why buy the Mott's when it’s so easy (and delicious) to make your own? 4 pounds Apples (Any will do, but I usually do Envy or Honeycrisp)6-8 cinnamon sticks1 tablespoon lemon juice1/2 cup water1/4 teaspoon salt (Can be omitted ) This recipe is meant for crockpot use, but I’m sure you can cook it in...

I Love Steven Singer

by Ellen Fruchtman, President  There. I admit it. Not in a romantic way, I love Steven Singer because of his marketing prowess. His bravery. His willingness to take a position on an issue we all know is right for the jewelry business. Yes, Steven Singer is large enough that he can scream it from the mountain tops...

No-Churn Chocolate Ice Cream

by Ellen Fruchtman, CEO Is there really anything better than ice cream in the heat of August? Only two. That it’s Chocolate Ice Cream and NO CHURN Chocolate Ice Cream. Prep time: 15 minutes Chill time: 8 hours Yields: 16 servings (or 8 if you really love ice cream!) 2 cups heavy whipping cream14 ounces sweetened condensed milk2 tablespoons light...

Your Mid-Year Evaluation is Calling

By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare a strategy. You develop some new ideas and you’ve determined a calendar where those new ideas should go. And then, somewhere along the way, most of those good intentions never come to fruition. July is the perfect...

AI and the Retail Jeweler

By Ellen Fruchtman, CEO By now you would have to have your head in the sand if you weren’t aware of Artificial Intelligence (AI). In simple terms, AI refers to the actual simulation of human intelligence. These are machines that are programmed to think, learn, and perform tasks. ChatGPT (which I’m sure you have heard of) is...

Ultimate Egg Salad

By Ellen Fruchtman, President An absolutely delicious (and healthier) twist on a classic. Creamy and savory with wonderful fresh herbs. You will never make it any other way! Get the recipe now. 8 eggs, hard-boiled1 green onion2 tbsp fresh dill (or basil), chopped 1/4 cup Greek yogurt, fat-free2 tbsp mayonnaise1 tbsp Dijon mustard1/2 tsp Kosher saltfresh ground pepper,...

Finding Kate

By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible for me to think of much else other than my friend, Kate Peterson. Perhaps everyone has had their say about this tragic loss. But, here I am. Today, it doesn’t seem quite right to pen something else...