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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Ellen Articles Tag

Man with question marks around him

In the Know.

By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate, nothing could be further from the truth. In fact, it can make the difference between surviving or thriving. Information is king. And, if you really want to secure information that can change the course of your business,...

Sign that says holiday tips

Holiday Tips!

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is fast approaching. If you’re looking to make the holidays a little more profitable (and who isn’t?), here are some simple ideas you should be employing. Some seem rather elementary, but they work. 1. Make sure you have a plan. We have seen...

Lab Grown Diamond Image

The New Tipping Point.

By Ellen Fruchtman, President Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. We’re at a tipping point. And lab-grown diamonds have brought us here. The magnitude of which this product will affect the industry has yet to be truly felt. But, rest assured, you will feel it.  Many,...

woodstock emblem

By the time I got to Woodstock…

By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time I got to Woodstock, it really was half a million strong. A different time. And the memories are most certainly faded. Woodstock was not only a celebration of peace, love and music, but it was also the...

Taco with Sunglasses

The Story of a Taco and Big Business

By Ellen Fruchtman, President Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form of a pop-up hotel. Transforming a Palm Springs hotel, the Taco Bell hotel features a limited amount of rooms for a limited time in August – all inspired by, yes, you got it,...

strawberry shortcake

Strawberry Shortcake

by Ellen Fruchtman, President If it’s summer, it’s Strawberry Shortcake time! And, this recipe is easy and delicious… Strawberries • 6–7 cups quartered strawberries • 1/4 cup + 2 tablespoons sugar, divided • 1 teaspoon pure vanilla extract Whipped Cream • 1 cup (240ml) heavy cream OR feel free to use Cool Whip Biscuits • 3 cups all-purpose flour • 1/4 cup granulated sugar • 2 tablespoons...

Tidy Organized Desk

Marie Kondo Your Business

by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any of her books, the most famous being The Life-Changing Magic of Tidying Up, or seen one of her Netflix shows, Tidying up with Marie Kondo, or heard about her at all, then you must be living under...

One to one marketing

One to One Marketing Magic

by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by two individuals: Don Peppers and Martha Rogers, Ph.D. Martha Rogers was somewhat of a local celebrity teaching marketing at Bowling Green State University. Don Peppers was her business partner, previously known as a well- respected new business...

Wow

In the Beginning

by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the feeling. It was my first JCK Show. I didn’t have a booth. I knew nothing about this show. I didn’t understand nor could nearly comprehend the enormity.  Kate Peterson, who I believe started her company not long...

Summer Sangria

By Ellen Fruchtman, President You can just smell summer. And, nothing says summer wine better than a fantastic glass of Sangria over ice. Here’s one of my favorites from Ina Garten’s 2014 Make it Ahead cookbook! Get the recipe and drink now… Summer Rosé Sangria 1 (750 ml) bottle good rosé wine 1/2 cup Pom Wonderful pomegranate juice 1/3...