logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Ellen Articles Tag

Why we buy.

By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo, an advertising platform for the open internet, called Why We Buy – Consumer Behavior & Loyalty in the Age of Infinite Options included some interesting content. Some of the findings are common sense. Others might surprise you....

The Double-Edged Sword

By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your own brand awareness. Ahhh. It’s co-op time. Typically, by the end of Q1, many larger brands who dole out the dollars (actually...

Meet us in St. Louis.

By Ellen Fruchtman, President Elleard Hefferin Fine Jewelers has joined Fruchtman Marketing as a new full-service client and we couldn’t be more excited! Located in the affluent suburb of Clayton, MO (right outside of St. Louis), Fruchtman Marketing has been hired to develop a new strategy for the company to include both traditional and digital tactics. To...

Building a Marketing Budget

By Ellen Fruchtman, President Yes, it’s the end of February, and for those planners out there, you should already have your 2019 budget finalized. But, I have a sneaky suspicion many of you are still going by the seat of your pants with zero strategies and no rhyme or reason as to what you should do and...

Artichoke Squares

By Ellen Fruchtman, President An appetizer that's delicious for any gathering! Ingredients: 1 cup cheddar cheese 1/4 cup fresh parsley leaves 1 medium onion 1 glove garlic 2 jars marinated artichoke hearts (in oil) 1/4 cup bread crumbs 4 eggs 1/4 teaspoon salt 1/8 teaspoon pepper 1/8 teaspoon oregano Dash of Tabasco (optional) Directions: Using your food processor, start by shredding your cheese and set aside (or use pew-shredded cheese). Insert your steel blade...

Are you willing to share?

By Ellen Fruchtman, President Like it or not, the “share economy” is here.  In fashion, it started with online companies like Rent the Runway and Bag, Borrow and Steal.  Now there is Tulerie, a rental company that allows people to borrow fashion and accessories from one another. Think about how we share everything from rides (Uber and...

Your 2019 ‘Must Do!’ List

Prepare a Marketing Budget for 2019 - Centurion Newsletter December 2018 If you want to be successful in your marketing endeavors, it always starts with building a marketing plan. Most of our full-service retail clients are meeting with us over the next few weeks to review theirs. But, if you're building one yourself (and this is a busy time),...

Fresh Fig & Ricotta Cake

By Ellen Fruchtman, President  This Fig and Ricotta masterpiece is right out of the brand-new Ina Garten cookbook, Cook Like A Pro, just hitting the stands. We’d love to share it with you as a sneak peek. Or as Ina always says, “How easy is that?”. Get the recipe here. Ingredients: 10 tablespoons (1¼ sticks) unsalted butter, at room...

Share via