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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Strategic Marketing Tag

“He Went to Blue Nile!”

by Angie Ash, EVP I have great news - my daughter is officially engaged! My future son in law asked for our blessing to marry Meredith about a month ago, and Matt and I both loved that he followed this tradition of sorts. Within the conversation, I mentioned that I was in the jewelry business and told...

Their loss. Our gain.

by Ellen Fruchtman, President  Many major retailers are struggling to stay afloat. And if you care to read an updated list of who’s exiting the landscape or looking at serious reorganization, feel free to look at the running list updated frequently on Retail Dive at https://www.retaildive.com/news/the-running-list-of-2020-retail-bankruptcies/571159/ It’s sobering. And certainly, unhealthy business practices are equally to blame versus...

What Do Political Marketing and Jewelry Marketing Have in Common? Everything.

Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in local and regional political marketing. Yep. We were instrumental in getting the first African American Mayor of Toledo elected, who served our city from 2002 - 2006. We worked on many campaigns for City Council, State Representatives,...

blue background with the words "be stronger than your excuses"

Excuses. Excuses. Excuses.

By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great business analogy spoken by one of the all-time greatest baseball players, Babe Ruth. “Yesterday’s home runs don’t win today’s games.” At the time, he was likely talking about the game and never anticipated how it could be a great...

Navigating Crisis, Opportunity, Culture and Growth

By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry are undeniably massive. We are not new to overwhelming challenges though, and even in the most difficult of times, people still get engaged, get married, have babies, and celebrate significant occasions and achievements. Adversity often makes those moments...

Selling eGift Cards Online with Square

Aside from staying safe and healthy, driving revenue is a big priority during this time. Everyone can sell an eGift Card! Square is a retail payment platform. They have both online and brick and mortar tools for retailers. With Square, retailers can set up eGift Cards that can be sold online and redeemed in-store. Learn more. We...

Content Strategy on blue background

Did You Know? – Content Marketing

by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...

Man with question marks around him

In the Know.

By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate, nothing could be further from the truth. In fact, it can make the difference between surviving or thriving. Information is king. And, if you really want to secure information that can change the course of your business,...

Wish list concept, pen on white paper note pad with handwritten headline as Wish List and numbers listed on wood table in soft tone, things wanted

Sell More This Holiday Season with Your Website Wishlist

by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...