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Strategic Marketing Tag

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software, etc. Yet few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact...

Inflation? Fear Not! Download Our FREE White Paper.

Do the state of the national economy, rising prices, and inflation makes you nervous after the rewards of an incredible 2021? Fear not. National Jeweler recently covered key points of a white paper we authored here.  Want the entire white paper? We’re happy to share it with you! Download it here on our website.  AND if you’re going...

Get Your Store Ready for Mother’s Day

Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with Jimmy DeGroot to talk about the ins and outs of getting your store prepared for the business, whether that be marketing, inventory, events to bring in more people, and even how to train your staff for...

National Mom & Pop Business Owners Day

Today is National Mom and Pop Business Owners Day! The day was first celebrated back in 1939 by Rick and Margie Segel, whose parents owned a hat business, and it continues today. Amazon may offer convenience, but the dedication, personal service, and commitment to supporting local communities are unmatched by small businesses. For fine jewelry retailers,...

Fearful or Foolish?

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers was Milton Pedraza, CEO of the Luxury Institute who proceeded to talk about too many items to mention, but one brief subject matter became the impetus for this article: Fear. The fear of doing something different. The...

Success Strategies for 2022

By Ellen Fruchtman, President If we have learned anything over the course of the last few years, it is our ability to pivot and look straight in the eye of adversity. Now it’s 2022. And, in some ways, the news is the same, and perhaps life in 2019 will never be achieved again. All that being said,...

Jewelers, Take These Three Vows In 2022

By Angie Ash, Executive Vice President  The starting gun to the holiday shopping frenzy has blasted and, as retail jewelers, you know the coming weeks are going to be a sprint to Christmas. Once you’ve reached the finish line, nobody will want a very large glass of wine and fuzzy slippers more than you. But, before you’re...

The Metaverse Is Coming

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice this on Facebook itself because Meta is a publicly-traded company and Facebook is just one of their assets. Meta will be spending tens of billions of dollars in the next few years to build the Metaverse and...

Enjoy The Ride

By Ellen Fruchtman, President  We set some high bars this holiday season and all expectations indicate it’s going to be a good one (again) for the world of fine jewelry. Short-term gains should always be leading to long-term strategies. So even though your eye is on the immediate prize, 2022 is just around the corner and the...