logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Strategic Marketing Tag

Mom’s No Stereotype

By Angie Ash, Executive Vice President Today’s moms don’t fit outdated stereotypes. They are certainly complex. They raise children and lead meetings. They balance checkbooks alongside bags of groceries. They may be moms to one and stepmoms to another. But an overlooked fact is that many are also your self-purchasing female with the means to buy fine jewelry...

Is your name Lewis?

By Angie Ash, Executive Vice President Lewis Jewelers in Houston, Texas and Lewis Jewelers in Ann Arbor, Michigan have hired Fruchtman Marketing. Lewis Jewelers in Houston has hired Fruchtman for their full-service marketing endeavors including all traditional and digital initiatives. A new branding campaign has recently launched for them called Love. Life Lewis. Lewis Jewelers in Ann...

New Client Announcement: DPA

By Kelsi Roth, Graphic Designer The Diamond Producers Association (DPA) has hired Fruchtman Marketing as their agency to develop their creative and oversee all trade communications. Fruchtman will be developing an exclusive DPA Portal that will also house all materials for retailers to easily download and order items for their local market use. In addition to the...

Impact Your Profitability with Social Responsibility

By Shannon Joyce, Account Coordinator  In today’s competitive market, it is important to go above and beyond to attract the ideal consumer. Many consumers, specifically millennials, do plenty of research before making any significant purchase. Something that is becoming increasingly important to many shoppers is that the business is socially and ethically responsible. There are several ways...

Are you willing to share?

By Ellen Fruchtman, President Like it or not, the “share economy” is here.  In fashion, it started with online companies like Rent the Runway and Bag, Borrow and Steal.  Now there is Tulerie, a rental company that allows people to borrow fashion and accessories from one another. Think about how we share everything from rides (Uber and...

Social Promotions: What You NEED To Know

by Shane O'Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans/followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve contests and...

Share via