Focus on Clarity with Your Website
by Ryan Leisure, Senior Web Manager
WHY? Web users demand clarity. People have limited attention spans, and if your website is confusing, they will leave.
HOW? Start with your homepage. Take a fresh look at it and scan the full page. What stands out? What grabs your attention? What would you click next? When a new user lands on your website, they should almost instantly be able to see what you offer, why they want it, and what they should do next to get it.
SOURCE: Donald Miller’s Storybrand
