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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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online marketing Tag

The Online Strategy That Everyone’s Missing

by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the way we operate in society. As a result, businesses have flocked to the new ways of doing business. If you ran traditional ads, now you run online ads. If you sent physical mail, now you send email....

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Create a Marketing Machine with a Blog

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...

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Will You Slowly Fade Away?

[vc_row][vc_column][vc_column_text]by Shane O'Neill, Vice President There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually, they become a shell of their former business or close altogether. These are the stores that in many cases, whether through a lack of understanding or...

The Complete Guide to Online Social Listening

By Dana Rathke, Social Media Specialist  Are you wondering what customers are thinking about your business? The best way to market to customers is through feedback and listening to their needs. Online social listening let you do just that. Here are some ideas to improve your online social listening strategy. 1)Uncover hidden conversations about your business. Online social listening, will...

The digital advertising medium you need in your arsenal.

By Ashley Bowman, Account Coordinator  Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...

Sleigh Bells Ring. Are You Listening?

by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” For many people, though, possibly you included, it’s also the most stressful time of the year. Will the end of the year sales you’re anticipating happen again this year?...