What to do. What to do. Is television part of your media mix? Make sure you understand the new media landscape. The Complex Television Media Buy When I began my advertising career there were 3 networks. Sounds crazy, right? Today, the landscape is far more complicated and although the majority of Americans are still spending time watching network TV...
By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...
Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with Jimmy DeGroot to talk about the ins and outs of getting your store prepared for the business, whether that be marketing, inventory, events to bring in more people, and even how to train your staff for...
A Fruchtman Marketing Podcast
With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next.
By Amber Bartolet, Social Media Marketing Manager Instagram hashtags can help your posts reach a target audience, attract new followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Although, if they’re used too frequently or without a clear strategy in mind, they become pointless and inefficient. Here are the best tips and...
By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice this on Facebook itself because Meta is a publicly-traded company and Facebook is just one of their assets. Meta will be spending tens of billions of dollars in the next few years to build the Metaverse and...
By Chelsea Schroeder, Account Coordinator With online shopping becoming more habitual than ever, building trust with consumers has never been more important when it comes to keeping your business thriving during the upcoming holiday season. Did you know that as an online retailer or business, you can build more trust among your consumers with these three techniques?...
by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to post across different social media platforms for organic engagement in 2021. The data collected over the last year shows significant changes to previous years, likely due to increased work-from-home options and significant unemployment. See more, including an...
Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing website with new copy, navigation, or page design. Or, if you’re feeling like a completely new website is the route you want to go, we can work with you to develop a new site that offers...
by Charles Pobee-Mensah, Director of Digital Marketing While working, most of us are much more likely to be using a laptop or desktop than a phone. So it's only natural that when a jeweler reviews their website, they primarily look at it on a computer. But this doesn't always help you produce the customer-facing experience that you're...