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Online Marketing Tag

Ritz crackers in a bowl

Crackers with a side of 24k gold, please.

by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed your mind? It crossed the minds of the Ritz Cracker Company’s marketing team when they partnered with a jewelry designer to host a contest that will award a butter-shaped 24k gold bar. Ritz creates a sense of...

Woman taking a picture of jewelry

The Jewel in the Crown of Digital Marketing

by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative, and engaging content is essential to attract, educate, and convert potential customers. Storytelling. Weave captivating stories around your jewelry pieces, highlighting their unique features, craftsmanship, and the emotions they evoke. Educational Value. Empower your audience...

Woman online shopping for jewelry

Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

by Shane O’Neill, CMO In an era where convenience reigns supreme, online shopping has become the go-to avenue for consumers seeking everything from groceries to gadgets. However, the jewelry industry has been slower to adapt to this digital landscape. Traditionally, purchasing jewelry has been an in-person experience, with customers browsing each piece under the glow of store...

How to Increase Online Visibility

by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible to increase your online visibility. This means optimizing your website for search engines and using effective SEO tactics. There are several things you can do to increase your online visibility and attract more customers. 1) Optimize your Google My...

5 Tips for Better Online Findability

By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank. Improving your online findability takes time. There's no need to rush into every step. Improve one aspect at a time and see how your ranking grows. See below for practical tips and a good starting point to...

Anticipating the 2022 Holiday Season

As we venture our way into the start of the holiday season, all spectrums of retailers are wondering how to tackle marketing in the current economic environment that will appeal to consumers.  First, be aware of today’s challenges. The past couple of years have brought their own obstacles, thanks to a global pandemic and re-learning how to...

Greenwashing in Marketing

With the world in a state of growing environmental issues, there has been a call to action for companies that produce environmentally unfriendly products to turn to greener solutions. Just about every industry under the ozone has jumped onto the bandwagon of being allies to the environment. While many proclaim to the public of their greener...

The Complex Television Media Buy

What to do. What to do. Is television part of your media mix? Make sure you understand the new media landscape. The Complex Television Media Buy When I began my advertising career there were 3 networks. Sounds crazy, right? Today, the landscape is far more complicated and although the majority of Americans are still spending time watching network TV...