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Department Article

How One Question Could Speed Up Your Site

by Charles Pobee-Mensah, Director of Digital Marketing HTTP/2 is a standard for websites that’s faster than the old way. Most websites don’t use it yet, but eventually, they all will. The best part is, you might be able to make this switch just by asking your hosting provider about it. Let’s take a closer look. What Is HTTP/2? When...

Vons Jewelry

We Have A New Addition!

by Ashley Bowen, Account Coordinator We’re pleased to announce the addition of Vons Diamonds and Jewelry, a family-owned-and-operated business in Lima, Ohio to our roster of clients. Vons has been in business for more than fifty years and is known for their engagement rings and estate jewelry, as well as custom design. Vons will join Fruchtman Marketing...

Don’t Forget Thanksgiving

It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in the advertising and retail world. Now that the election is over, consumers are bombarded with Black Friday deals, from store displays to witty TV ads. I adore shopping, but I’ve never been a big Black Friday shopper....

Bigger Isn’t Always Better

Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word? Perhaps it was strategy, color, identity, or imagery. Or you may have thought more along the lines of positioning, typography, or tagline. There’s no right or wrong answer. Whatever it may be, you can see there are...

Employees Turned Influencers

A few weeks ago, I stumbled across an Instagram user with great content and a huge following. They were engaged with their followers and her posts were pretty consistent as far as look and feel. She talked about the trips she took and had beautiful pictures of her experiences. There were photos of her behind the...