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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Department Article

Don’t Forget Thanksgiving

It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in the advertising and retail world. Now that the election is over, consumers are bombarded with Black Friday deals, from store displays to witty TV ads. I adore shopping, but I’ve never been a big Black Friday shopper....

Bigger Isn’t Always Better

Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word? Perhaps it was strategy, color, identity, or imagery. Or you may have thought more along the lines of positioning, typography, or tagline. There’s no right or wrong answer. Whatever it may be, you can see there are...

Employees Turned Influencers

A few weeks ago, I stumbled across an Instagram user with great content and a huge following. They were engaged with their followers and her posts were pretty consistent as far as look and feel. She talked about the trips she took and had beautiful pictures of her experiences. There were photos of her behind the...

Somebody’s Watching Me

When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are as a person makes it so much easier to target you with the right ads and the right message. It should be a mutually beneficial relationship. Marketers can hyper-focus on the right audience, and that same...

Consistency Is Key

As a jeweler, and a businessperson trying to generate revenue, you’re advertising in one way or another. You’re probably using a website, direct mailers, digital advertising, commercials, print ads, or various other items among a plethora of other things. But do you take the time to think about your messaging critically? One thing to really consider...

The Lucky Ones

Not every ad is meant for every customer, and perhaps this is why I find myself talking to the TV, asking for a creative rationale behind an ad that I’m not fond of: I simply am not in the target audience for that ad. On the other hand, I’ve watched ads that elicit tears or even...

Designer Chat

As a graphic designer, I find that communicating with people who are not fluent in design can sometimes be a challenge. Terms and phrases that may come as second-nature to me may not easily translate to someone else. For those of you who work with designers, this can be challenging for you as well. You may...