Now is the time. It’s almost October and you know as well as we do that Q4 is your busiest time of the year. There is no better time to step back, review your year-to-date numbers and programs, and think about what needs to be done for a successful first quarter in 2016. In particular, answer...
On a typical night in the Sugg household, you can find my four children relaxing in front of the television, much like I used to do when I was growing up. However, one thing is very different between then and now. I would park myself in front of the TV and become lost in a show;...
If your campaign slogan works for you, stick with it. Think of it this way: You’ve seen it 100% (or nearly 100%) of the times it has run in your advertising, be it on billboards, print ads, or social media. But your customer base has seen it less than 15% of its exposure time. Take, for example,...
Social media is a powerful tool. The smallest mistake on social media can blow up in your face, while a kind gesture can come back to reward you. That is exactly what happened with a jeweler in the Toledo area. I love this story, and I love that it reached me in a consumer setting (instead...
When dealing with email marketing, one of the most important factors is the subject line. After you have a clean, up-to-date email list where all users have opted-in to receive your emails, you need to get them to actually open those emails. Referencing this chart from Mailchimp and our own reporting information, we’ve noticed it is...
Last Thursday night, Jon Stewart’s final broadcast of The Daily Show aired on Comedy Central. Without a doubt, Stewart’s sign-off marked the end of an era for Comedy Central. It could be argued that Jon Stewart has been one of (if not THE) most influential news anchors of his generation; funny, as he’s not a news anchor...
Everyone knows when a media schedule is placed, the work doesn’t end there. Invoices need to be checked, co-op needs to be submitted, yada yada yada. What a lot of people don’t think about is you need to pay attention to where your ads are running and be prepared to make changes if necessary. A perfect example is...
Your logo is one of your most important assets as a business, and it’s always important to stay on top of current design trends to make sure you’re sending the right message with your branding. Over the years, brands have commonly adapted their logos to follow the trends of the time. The early 2000s saw a shift...
You know the old cliché: if a tree falls in the woods, and nobody is around to hear it, does it make a sound? When it comes to Facebook, content that nobody sees might as well not exist at all. Now that may sound obvious, but we see the problems every day. A company spends time and...
Nothing beats having a professional photographer shoot your pieces, but if you're limited to using a smartphone as your camera, here are a few tips on how to get the best shots. Purchase a grip attachment. This is a spring-loaded holder on your smartphone. You can find them on sites like Amazon for as low as $12....