logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Department Article

Things That Make You Go Hmmm…

This week, I decided I wanted to write a department article with a more light-hearted approach, so please consider the following: BET YOU NEVER THOUGHT… The Pope would have his own set of emojis. He does, on the Popemoji app. Bet you never thought there would be a Popemoji app, nonetheless an emoji app in general. A website would...

Are You Thinking About 2016 Yet?

Now is the time. It’s almost October and you know as well as we do that Q4 is your busiest time of the year. There is no better time to step back, review your year-to-date numbers and programs, and think about what needs to be done for a successful first quarter in 2016. In particular, answer...

Act of Kindness

Social media is a powerful tool. The smallest mistake on social media can blow up in your face, while a kind gesture can come back to reward you. That is exactly what happened with a jeweler in the Toledo area. I love this story, and I love that it reached me in a consumer setting (instead...

Be Direct With Your Subject Lines

When dealing with email marketing, one of the most important factors is the subject line. After you have a clean, up-to-date email list where all users have opted-in to receive your emails, you need to get them to actually open those emails. Referencing this chart from Mailchimp and our own reporting information, we’ve noticed it is...

Jon Stewart Signs Off Of The Daily Show

Last Thursday night, Jon Stewart’s final broadcast of The Daily Show aired on Comedy Central. Without a doubt, Stewart’s sign-off marked the end of an era for Comedy Central. It could be argued that Jon Stewart has been one of (if not THE) most influential news anchors of his generation; funny, as he’s not a news anchor...

Media work NEVER ends…..

Everyone knows when a media schedule is placed, the work doesn’t end there. Invoices need to be checked, co-op needs to be submitted, yada yada yada. What a lot of people don’t think about is you need to pay attention to where your ads are running and be prepared to make changes if necessary. A perfect example is...

Simpler is Better

Your logo is one of your most important assets as a business, and it’s always important to stay on top of current design trends to make sure you’re sending the right message with your branding. Over the years, brands have commonly adapted their logos to follow the trends of the time. The early 2000s saw a shift...

Rising Above The Noise

You know the old cliché: if a tree falls in the woods, and nobody is around to hear it, does it make a sound? When it comes to Facebook, content that nobody sees might as well not exist at all. Now that may sound obvious, but we see the problems every day. A company spends time and...