You must have balance in your life between time at home and time at work. It plays a major role in your happiness and quality of life. How do you balance your work life with your time at home with your family? This is something I have had to learn – and learn quickly (and I'm still...
Can you believe it’s a new year already? Have you started the year off right by having your marketing plan in place for this year? If not, you need to start immediately. Having your plan and budget in place now will help reduce the overall time you spend on your marketing campaigns. Let’s be honest, marketing takes...
Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is that okay? Over the past few years, we have really started to witness “Black Friday” becoming “Black Thursday” and ultimately taking over Thanksgiving. People are supposed to be home with their families on this day, giving...
The movement to e-commerce with luxury brands has been a slow growth. Brands are reluctant to transition to selling online for a variety of factors. However, that doesn’t mean that online sales for luxury brands aren’t happening. An article from JCK Online, which reports on the top North American online jewelers by sales, reveals that several...
As an advertising agency, we look at, review, and develop new ads every day. We create a connection with the consumer and intrigue them to learn more by coming into a store and/or visiting a website. But we often find ourselves asking, what makes a good advertisement? Whether it's a banner for a website, a :30 radio spot, or a...
Have you ever felt the pressure to shell out more money in order to advertise on the top radio or TV station in your market? You are definitely not alone. It’s instinct to think your message needs to be broadcast by the station which reaches the most listeners. Going with your gut isn’t always the right thing...
October 21, 2015, is the date Marty McFly and Doc Brown traveled to 2015 from the 1980s, and that day is tomorrow! As a fan of the Back to the Future trilogy, as I am sure many of you are, October 21, 2015, is a HUGE day. To celebrate, many companies are creating renditions of their “future” products...
As social media marketing continues to cement its place in advertising, it's important not only to understand what platforms are available, but also to focus on how the platforms themselves are perceived in terms of trust. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study looked at different age groups to see how they perceived products...
Since its debut in June, Pinterest has more than doubled the amount of Buyable Pins offered on its platform. In addition, they were able to add thousands of new merchants due to the addition of e-commerce platforms Magento, IBM Commerce, and Bigcommerce. There are no fees for merchants or Pinterest users and returns are on merchants, not...
This week, I decided I wanted to write a department article with a more light-hearted approach, so please consider the following: BET YOU NEVER THOUGHT… The Pope would have his own set of emojis. He does, on the Popemoji app. Bet you never thought there would be a Popemoji app, nonetheless an emoji app in general. A website would...