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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Department Article

Breaking The Ice

Turning a stranger into a lifelong client isn’t an easy task. It requires earning their trust and proving that you have their best interests in mind. It requires understanding their needs, their budget, their tastes, and even their personality. Traditionally, this means making their experience the best you possibly can after they’ve stepped through your doors....

A Trend That Flat-Out Works

It’s simple. Maybe you have noticed it, or maybe you haven’t. In the past few years, designs and interfaces have migrated to something new. Professionals took a step back and cleaned off the canvas for what is absolutely necessary. It’s a trend called flat design, and it is here to stay. The term “flat” probably makes you...

The Growth Of Co-Op SEM

There’s a growing trend in the world of jewelry co-op advertising. Finally, brands seem to be catching on to the fact that digital media should be a part of a successful retailer’s marketing mix. Over the last year or two, we’ve seen more and more brands mandate that in order for retailers to receive full co-op...

Why Generation Y?

Millennials are 80 million strong, the largest generation in US history. Research indicates that Millennials will be wealthier than the Boomers by the time they reach their full potential earning power. How? They will inherit a whopping 59 trillion dollars as the boomers pass on. While many people seem to love stereotyping millennials as a generation full...

Six Simple Design Tips

1. Hierarchy It doesn’t matter what you’re designing, a clear sense of hierarchy is important. The viewer needs to know where to look first, second, and third. This can be achieved through the use of different font sizes and weights, different background colors, placement of graphics, and more. Don’t try to make everything within an ad stand...

Portfolio 101

Whether it's graphic design or custom jewelry design, a creative portfolio is important to you as an individual and business owner. A portfolio shows prospects your capabilities and, when it comes to turning creative into dollars, is one of the most effective tools in your business arsenal. What is a portfolio? A portfolio is a display of your...

Shopping Starts On Social Media

It may be hard to connect with Millennials, but it’s definitely not hard to find them. With 72% of the Internet-using population on social media sites like Facebook, it’s a no-brainer that there’s leverage to get your message to these new consumers. But how much stock do Millennials put in products they see on social media?...

A Shift In Super Bowl Advertising

The “Big Game” is quickly approaching. You know, the once-a-year professional football game that is also a huge advertising event? The game in which you cannot use the real name in advertising, and only hope your customers know what you are talking about by using images of footballs and saying words like “The Big Game”, “Sunday...